![Pet Wellness Trends: What's in Store for 2024?](https://digital.groomertogroomer.com/assets/2023/12/groomer_jan24-pet_wellness-title.webp)
by Jonathan David
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Yes, a new year brings new products and trends into the pet industry to improve the lives of our pets, but why do groomers need to be aware of these trends?
The pet industry is one of the strongest markets out there, and it seems to be recession resistant. In past years, when there were economic downturns, the pet industry remained stable and even produced growth while other markets recorded losses. The evidence has indicated that when people face economic struggles and must trim their budgets, they seem to cut many of their personal expenses before cutting products that cater to the needs of their pets. The long and short of it is that people seem to put their pets’ needs above some of their own when times get tough. But over the last few years, there is a sector of the pet market that seems to be growing more rapidly than others—the wellness sector.
Products that are geared towards the improvement of a pet’s overall health have taken front and center in the pet industry, and the trends for 2024 indicate that this sector of the market is continuing to grow rapidly. Even with high inflation, in 2023 the pet industry grew by 8.6% over 2022. To put that in numbers, in 2023 the pet market sold an estimated $320 billion dollars globally and is expected to reach $500 billion by 2030, and North America is the largest consumer of these products.
![Even with high inflation, in 2023 the pet industry GREW by 8.6 percent over 2022. To put that in numbers, in 2023 the pet market sold an estimated $320 billion dollars globally and is expected to reach $500 Billion by 2030.](https://digital.groomertogroomer.com/assets/2023/12/pet-wellness-q1-v2.webp)
The wellness sector in the pet market isn’t just limited to food, it also includes supplements, CBD products, and other products such as beds and toys that are made in green facilities and made from organic sources. Let’s take a look at a few of the trending products for pets in 2024 and how they can benefit your clients and, in turn, benefit your bottom line.
Organic Foods
Organic treats are also on trend for 2024 and they boast limited ingredients free of chemicals and preservatives. While these treats are clearly healthier than processed treats, they do have a much shorter shelf life, so be mindful of storage and expiration dates.
Another popular feeding option is prepared meals for dogs. There are several pet food companies that advertise human-grade ingredients and facilities—the equivalent of a home-cooked meal for your pets. These meals come pre-prepackaged in meal-sized portions, and some offer direct-to-home delivery.
Supplements
Organic treats are also on trend for 2024 and they boast limited ingredients free of chemicals and preservatives. While these treats are clearly healthier than processed treats, they do have a much shorter shelf life, so be mindful of storage and expiration dates.
CBD
There are several ways to administer CBD to your pets. The product can be found in treats, oil tinctures, capsules and balms. It can be given both orally and topically, but studies show the most effective way to administer is via an oil dropper. This method allows the pet owner to choose the dosing more accurately.
Organic and Eco-Friendly Toys and Bedding
The facilities in which these products are made are also considered to be “green” facilities. This means that the factory where the products are manufactured have implemented protocols to be more environmentally conscious and reduce waste. A few ways they do this is to recycle scrap and unused materials, use LED lighting and use organic resources for production.
Collectively, we as groomers can work towards a better future for both humans and animals. The market will keep up with trends that the consumers move towards. Keeping an eye on what trends are right around the corner can give you an advantage as a business owner and allow you to profit while providing a beneficial service to your clients and their pets.