Stand Out and Shine: Creating a Clean Salon Clients Love
digital illustration of various hands, one holding a scrubbing brush, one holding a spray bottle, and one wearing a glove while holding a sponge
by Kim Kier
T he quality of your grooming service isn’t the only thing that matters—creating a clean, welcoming atmosphere for your clients will also set you apart in an increasingly crowded marketplace. Cleanliness play a critical role in your business’s success, affecting client trust, pet safety and your overall reputation, helping you to stand out as a professional.

Let’s explore the importance of maintaining a clean grooming environment, how to tackle daily and deep-cleaning tasks, and how to communicate the value of cleanliness to your team and clients.

Client Perception
Clients’ first impressions are everything. If a potential customer walks into your salon and is immediately hit by a strong, unpleasant odor, or sees dirty floors and equipment, chances are they won’t be back. While your grooming services may be exceptional, the lack of cleanliness can overshadow that.

Ask yourself, “If I were a new client, walking in for the first time, what would my first impression be?” This simple exercise can help you identify areas of improvement and see your salon from others’ perspectives. Is it clean, welcoming and fresh, or does something need attention?

Clients may feel uncomfortable, or worse, unsafe, about leaving their pet in an environment that doesn’t appear well cared for. A clean salon isn’t just about appearance; it’s about fostering trust. A welcoming, clean space reassures pet owners that their furry friends are in good hands.

When your salon is clean and organized, clients are more likely to trust that their pets are being well taken care of and that their health and safety are top priorities. Don’t let your talents be overshadowed by a bad first impression. Instead, let every client see the pride and passion you have for your business from the moment they walk into your salon.

Health Concerns
Dirty grooming tools and equipment pose serious health risks to pets. If clippers, scissors or grooming tables are not properly sanitized between clients, they can spread infections, skin irritations or parasites. Additionally, unclean surfaces can harbor bacteria that could affect both pets and humans. This can open you up to liability issues, particularly if a pet contracts an illness due to unsanitary conditions.

Grooming salons are high-touch environments, and dirty tools or surfaces increase the risk of contamination. Keeping everything sanitized and disinfected not only protects the pets, but also demonstrates your commitment to their wellbeing, which is key in building lasting trust with your clients. Most pet owners consider their pets family, so they expect the environment to be as clean and safe as it would be for their own health.

Reputation Damage
Clients are likely to talk about their experiences—good or bad. In today’s digital age, negative reviews about cleanliness can spread like wildfire on social media, review sites and word-of-mouth in local communities. Reputation damage can take months or even years to recover from, and in some cases, it may be irreversible.

A poor review or comment about the cleanliness of your salon can tarnish your reputation quickly. However, a positive review about a clean and professional environment can become a major asset in growing your client base. Building a reputation for excellence requires consistent attention to every detail, including the cleanliness of your space.

Conveying the Importance of Cleanliness

When discussing cleanliness with your team or co-workers, it’s essential to approach the subject gently, without creating guilt or shame. Instead of focusing on blame, highlight the positive outcomes of a clean salon, such as client satisfaction, loyalty and a professional atmosphere.

Clients feel more comfortable and trust the staff more when the salon is clean and welcoming. When your team understands how a clean environment impacts client retention and satisfaction, they’re more likely to embrace cleanliness as part of the salon culture.

Daily Cleaning Checklist

Running a clean salon doesn’t require long hours of deep cleaning every day—just consistency and attention to detail. Here’s a quick checklist of daily tasks to keep your salon spotless:

digitally illustrated yellow sun
During the Day:
  • Sweep floors after each grooming session.
  • Wipe down grooming tables and equipment between clients.
  • Empty trash bins regularly and dispose of waste promptly.
  • Keep bathroom facilities clean and stocked with necessary supplies.
  • Start a load of towels as you go about your day.
  • Rinse tubs and sanitize as needed.
  • Clean kennels between clients.
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End of Day:
  • Disinfect grooming areas, including tubs, dryers and tables.
  • Launder towels and bedding used during the day.
  • Mop floors with disinfectant to remove pet dander and hair.
  • Restock supplies and ensure tools are organized for the next day.
  • Thoroughly clean kennels and sanitize.
  • Clean shampoo bottles and sanitize.
  • Sanitize scissors, clippers and tools.
  • Clean reception and waiting areas, ensuring they’re inviting and odor-free.
  • Check for unpleasant odors and address them immediately.

Weekly and Monthly Deep-Cleaning Tasks

In addition to daily upkeep, these weekly and monthly deep-cleaning tasks will keep your salon in top shape:
Weekly Tasks:
  • Deep-clean grooming tubs, sinks and drains to prevent buildup.
  • Wash walls and baseboards to remove grime and stains.
  • Inspect ventilation systems and clean filters to maintain air quality.
  • Deodorize the salon with pet-safe products to keep the air fresh.
  • Clean dryer filters and perform safety checks.
Monthly Tasks:
  • Clean and inspect grooming equipment for maintenance or repairs.
  • Change HVAC air filters.
  • Polish stainless steel surfaces to maintain a sleek, professional look.
  • Replace worn towels, brushes or other supplies to ensure efficiency.
  • Perform a thorough inspection of the salon for needed repairs or updates.
  • Send clippers and shears out for maintenance or sharpening.
Signs Your Salon May Need Extra Attention
Even with consistent cleaning, there are signs that your salon may need a deeper focus on cleanliness:

  • Persistent odors that don’t go away after cleaning.
  • Visible grime or hair buildup in corners or less-used areas.
  • Clients hesitate or comment about cleanliness during their visits.
  • Pets exhibit unusual reactions, such as sneezing, itching or discomfort after grooming.

If you notice any of these signs, it’s time to take a closer look at your cleaning routines and ensure you’re meeting both client and pet needs.

Tools and Products to Make Cleaning Easier

To keep your salon clean with minimal effort, consider investing in products and equipment that make the job easier:

  • Look for eco-friendly, non-toxic cleaning solutions that are safe for pets and that are formulated to neutralize odors, kill bacteria and remove hair without harmful chemicals.
  • Invest in a quality shop vacuum system with a longer hose. These can help with hair cleanup between grooming sessions.
  • Enzymatic odor eliminators can be used for persistent smells that regular cleaning can’t address.
  • Disinfectant wipes are great for quick touch-ups between clients to keep tools and surfaces sanitized.

Cleanliness is not just a chore—it’s a powerful tool in your grooming business arsenal. A clean, organized and odor-free salon helps build client trust, promotes pet safety and boosts your reputation. By maintaining high standards of cleanliness, you’re investing in the long-term success of your business.

Next time you walk through your salon, take a moment to experience it from a client’s perspective. What do you see, smell and feel? Use that reflection to make improvements that will set your grooming business apart. Cleanliness matters, and it’s one of the simplest and most effective ways to ensure your clients—and their pets—keep coming back.

Kim Kier is the owner/groomer of Little Barks Grooming & Boutique, an award-winning luxury salon in Columbia, South Carolina. She is also a Master Pet Aesthetician, Professional Grooming Credential (World Pet Association), Master Groomer Behavior Specialist, Fear Free Professional, Low Stress Handling Level Silver Certified, and Certified Puppy Consultant.