October 2024
“Innovating the pet
care industry”
Copyright Oct. 2024. Published by Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055 as part of Groomer to Groomer Magazine. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691-3388 FAX: (717) 691-3381 Email: info@barkleigh.com
Top Trends That Are Modernizing The Grooming Industry
he pet industry continues to boom and different categories within the industry are seeing significant growth. In fact, pet grooming specifically is predicted to be worth $2.5 billion annually by 2032. So how does this lucrative sector continue to thrive and evolve? There is more to grooming than trimming kitten nails and brushing canine coats; utilizing state-of-the-art technology can help streamline operations and create positive customer experiences that will help a grooming business grow through positive reviews and word-of-mouth.
n the dog-eat-dog world of business, every dog grooming salon wants to stand out from the pack. One of the best ways to achieve this is by implementing a software system designed specifically for your grooming business. This isn’t just a shiny new toy; it’s a powerful tool that can transform your business’s financial health. Here’s how software can boost your bottom line and keep your tail wagging all the way to the bank.
roviding a retail offering for clients can go a long way in elevating the customer experience. In 2023, fifty-one percent of consumers purchased retail items at a service business with 80% of customers wanting an expanded offering from the businesses they frequent. Pet service businesses play a critical role in meeting the retail needs of their clients, and groomers, specifically, have high touchpoints and trust with pet parents and are often asked for product recommendations. This provides a huge opportunity for groomers to not only recommend, but to also sell products.
n today’s digital age, social media and online marketing are indispensable tools for pet grooming businesses looking to expand their client base and showcase their expertise. This article explores effective strategies for leveraging these platforms to attract new clients, engage with your audience and ultimately grow your grooming business.