Seasonal Add-On Packages and Services for Your Cat Grooming Business

Better Cat Grooming

by Lynn Paolillo

s a professional cat grooming business, you’re likely always looking for ways to enhance your services and provide added value to your clients—and offering seasonal add-on packages and services is a fantastic way to do just that!

Not only do these packages allow you to cater to the changing needs of cats throughout the year, but they also keep your business fresh and engaging for your clients. The following outlines how you can develop and market seasonal add-on packages to boost your cat grooming business.

Understanding the Seasons

Throughout the year, there will be different cat grooming needs and client inquiries. As temperatures go up and down, cats can begin to shed more noticeably. Early summer and into fall are usually the most significant, but it can depend on when the weather shifts in your area. Spring allergies can also affect both cats and people, causing cat owners to seek relief if there is a lot of pollen in the air. In the colder months, cat owners may not be seeking haircuts and lion cuts as frequently, but their cats will still need maintenance in order to prevent mats from forming and causing discomfort.

Designing Seasonal Add-On Packages

Based on seasonal changes, you can create targeted add-on packages that address specific needs. In addition, packages can also incorporate concerns that clients may have outside of grooming. Here are some ideas for each season:

Along with removing tangled or matted hair, this package can also include a gentle medicated shampoo to soothe irritated skin after shaving and a pet t-shirt that can temporarily protect the cat’s skin while the hair grows back. Bonus if the t-shirt is branded with your business logo or catchy graphics!

Fleas and ticks can run rampant in warmer months, so bundle a flea treatment with a set of colorful nail caps to provide relief from scratching. Include an educational hand-out or partner with a local veterinarian to refer clients to for further treatment and how to prevent future infestations.

Fall Shedding and/or Allergy Package typography

Excess dead hair can be removed through gentle de-shedding tools and blow-drying, while also finishing the bath with hypoallergenic or fragrance-free shampoo to remove any buildup of allergen to provide relief for both cats and people that suffer from allergies.

Keep cat coats in great condition and prevent matting with bathing and blow-dring all year round. I do a “teddy tummy,” which is where I use a comb attachment on the belly and armpit areas for a low-maintenance trim without shaving to the skin or doing a full-body haircut. Use a towel warmer to provide a cozy bath experience and reassure clients that their cat will be comfortable both during and after grooming.

Marketing Your Seasonal Packages

Seasonal packages can also be a great way to test out a service you are thinking about offering, or to introduce an existing product or service your clients may not know about. Once you’ve designed your packages, use the following to market effectively:

Email Campaigns. Send out seasonal newsletters highlighting the benefits of your new packages. If you aren’t already doing any email marketing, setting a seasonal goal is a great way to keep the time commitment low and not feel like you are “spamming” your clients. You also get the benefit of sending regular reminders to clients who haven’t booked their next appointments.

Social Media. Use your social media platforms to promote new packages, but also make separate posts including before and after pictures and any testimonials about those services.

In-Salon Promotions. Display attractive posters and flyers throughout your salon to entice clients to try something new.

Just Ask. Get in the habit of bringing up your new offerings and options to clients, even if they’ve been coming for years with “the same as last time.” Highlight any benefits for their specific pets or offer a slight discount for them to try out a new service you think they might like. However, try to avoid giving away services that align with peak times of year (for example, de-shedding during shedding season).

By offering seasonal add-on packages, you’re not only providing specialized care that meets the changing needs of cats throughout the year, but also enhancing your business’s appeal and profitability. These packages help build stronger relationships with your clients, as they see the added value and care you offer their feline friends. With thoughtful planning and effective marketing, seasonal add-on services can become a significant draw for your cat grooming business, keeping it vibrant and competitive all year round.

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