2025 Media Kit
The easiest, most direct and profitable method to market a pet-related product is through dog groomers.
Why Market To
A Groomer
?
Groomers are the only individuals that can:
1
Use Your Product
in a professional manner
2
BE AN ENDORSER
of your product for their own pets.
3
RETAIL YOUR PRODUCT
directly to the pet owner.
4
BE AN INFLUENCER
of your product.
For every groomer that uses or sells your product, you are getting an ambassador that will spread the word about your product.
Groomers are ALWAYS asked about recommendations for anything you can imagine.
The best possible proof? Pick up an issue of Groomer to Groomer. You will notice that it has continued to grow over the years. NO other resource can come close to generating the buzz and leads like Groomer to Groomer magazine.
Todd Shelly
President, Barkleigh Productions
President, Barkleigh Productions
PRINT CIRCULATION
ONLINE REACH
If you’re seeking to target your product or service within the booming pet grooming industry, Barkleigh Productions’ state-of-the-art advertising media and trade show venues can’t be beat! They’ve been an integral part of Best Shot’s marketing and growth strategy for nearly 30 years. Not only are they in sync with today’s current trends and news, but they also continue to evolve ahead of the industry’s pace while expanding their reach into other pet services categories like boarding, daycare, and veterinary.
We count on the notably reliable results only Barkleigh can deliver.
– Dave Campanella
Sales & Marketing Director
FOR Best Shot Pet Products Intl.
Sales & Marketing Director
FOR Best Shot Pet Products Intl.
DEMOGRAPHICS
What magazines are groomers reading? *
WHO ARE OUR READERS?
* Results based upon survey conducted 7/2013 Via SurveyMonkey.
AD RATES
1X
3X
6X
9X
12X
Full Page
$3370
$3215
$3070
$2940
$2735
2/3 Page
$2690
$2565
$2450
$2340
$2180
1/2 page
$2045
$1950
$1850
$1770
$1650
1/3 Page
$1455
$1390
$1315
$1255
$1170
1/4 page
$1170
$1110
$1060
$1010
$940
1/6 Page
$840
$810
$765
$730
$680
1/8 page
$670
$636
$595
$575
$535
1/12 Page
$510
$475
$450
$430
$400
Prime Positions
Cover Spaces
2nd Cover
$3500
3rd Cover
$3300
4th Cover
$3850
Page 3
$3520
Inserts
1 or 2 page
$2130
1 sheet, printed one side or both
4 page insert
$3050
2 page spread, printed both sides
3 page insert
$5020
3 page spread, printed 2 sides, stitched
8 page insert
$7015
Two 4 page inserts, printed 2 sides, stitched
CONTACT
James Severs
Director of Marketing and Client Relations
Cell Phone (717) 350-9398
or IN-OFFICE (717) 691-3388 Ext. 224
Groomer to Groomer magazine is
LIKE THE VOGUE MAGAZINE OF DOG GROOMING!
– Natalie Morales
Co-Host of NBC’s Today Show
Co-Host of NBC’s Today Show
General Information
Advertisers and agencies assume liability for all content of their advertisements printed in Pet Boarding and Daycare, and any claim arising against the publisher. The publisher reserves the right to reject any advertising that is deemed unsuitable. Publisher is not responsible for time dated material.
Commission
15% of gross billing allowed to recognized advertising agencies on space, color and position. Account must be paid within 30 days of invoice. No Discounts on Inserts.
Ad DESIGN
Let us design your first attention-grabbing ad for you at no additional charge.
AD SPECIFICATIONS
FULLPAGE AD
Print Size:
8.5” x 11”
8.5” x 11”
.125″ Bleed:
8.625” x 11.125”
Live Area:
8.25” x 10.75”
Full page ads & spreads are trimmed in print process. Keep important information and text within live area. All full page ads must have
.125″ Bleed ON ALL SIDES
.125″ Bleed ON ALL SIDES
1)
2/3 Page
WIDTH
4.5625”
HEIGHT
10”
2)
Half Page
(Standard)
WIDTH
7″
HEIGHT
4.875″
3)
Half Page
(Tall)
WIDTH
4.5625″
HEIGHT
7.375″
4)
1/3 Page
(Tall)
WIDTH
2.1875″
HEIGHT
10″
6) 1/4 PAGE
W 4.5625”
H 3.625”
7) 1/6 PAGE
W 2.1875”
H 4.875”
8) 1/8 PAGE
W 2.1875”
H 3.625”
5)
1/3 Page
(Standard)
WIDTH
4.5625″
HEIGHT
4.875″
ACCEPTED FORMATS: PDF, TIFF, OR EPS
All other file formats NOT accepted.
All ads and images must be high resolution 300 DPI and CMYK Color.
AD SPECIFICATIONS
FULLPAGE AD
Print Size:
8.5” x 11”
8.5” x 11”
.125″ Bleed:
8.625” x 11.125”
Live Area:
8.25” x 10.75”
Full page ads & spreads are trimmed in print process. Keep important information and text within live area. All full page ads must have
.125″ Bleed ON ALL SIDES
.125″ Bleed ON ALL SIDES
1)
2/3 Page
WIDTH
4.5625”
HEIGHT
10”
2)
Half Page
(Standard)
WIDTH
7″
HEIGHT
4.875″
3)
Half Page
(Tall)
WIDTH
4.5625″
HEIGHT
7.375″
4)
1/3 Page
(Tall)
WIDTH
2.1875″
HEIGHT
10″
5)
1/3 Page
(Standard)
WIDTH
4.5625″
HEIGHT
4.875″
6) 1/4 PAGE
W 4.5625”
H 3.625”
7) 1/6 PAGE
W 2.1875”
H 4.875”
8) 1/8 PAGE
W 2.1875”
H 3.625”
ACCEPTED FORMATS: PDF, TIFF, OR EPS
All other file formats NOT accepted.
All ads and images must be high resolution 300 DPI and CMYK Color.
Spotlight Profile
Implemented as a high value digital brochure (marketing microsite) landing page for the advertiser, this page is optimized for SEO and lead generation or traffic handoff to the advertiser website. Because the page lives on the publisher branded digital site, the high engagement value of this domain and content becomes a valuable backlink to the advertiser’s domain and search elevation. Spotlights also provide advertisers an additional conversion button to double click-through results on all ads appearing in the issue.
ENHANCED ADVERTISING
Print Ad As-is
Below is an example of a print advertisement with no enhancement.
Standard responsive ad
Below is an example of what a standard responsive ad looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine.
Grow your career AND your paycheck with us!
Guaranteed wages, additional 50% earning incentives and big discounts are just a few things waiting for you—along with a whole lot of picture-perfect pets.
reasons why we’re a cut above the rest
@LifeAtPetSmart
PetSmart is an equal opportunity employer
Responsive ad with animation
Below is an example of what a responsive ad with animation looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of animated ads are available in each digital edition.
Grow your career AND your paycheck with us!
Guaranteed wages, additional 50% earning incentives and big discounts are just a few things waiting for you—along with a whole lot of picture-perfect pets.
reasons why we’re a cut above the rest
@LifeAtPetSmart
PetSmart is an equal opportunity employer
Responsive ad with video
Below is an example of what a responsive ad with video looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of video ads are available in each digital edition.
Grow your career AND your paycheck with us!
Guaranteed wages, additional 50% earning incentives and big discounts are just a few things waiting for you—along with a whole lot of picture-perfect pets.
reasons why we’re a cut above the rest
@LifeAtPetSmart
PetSmart is an equal opportunity employer
Sponsored Edition Wrapper
Below is an example of what a Sponsored Edition Wrapper looks like in our digital edition. A sponsored edition is a great way for you to wrap our magazine with your branding and be able to share with your own audience of customers, employees, or shareholders.
Click the button below to view our current digital edition.
This issue of Groomer to Groomer is brought you by Advertiser Name
Your Logo Here
The scrollable format provides you with more control without flipping. Enjoy the latest issue on any device!
SEND AD ARTWORK TO
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