hen I first began sourcing products for the professional grooming industry, I would speak to a groomer—someone who had spent years refining their technique, could tell you exactly why they chose one pair of shears over another, and had strong opinions about clipper blade tension and dryer airflow—and ask them what they used to clean their clients’ ears and eyes. The answer was almost always the same: whatever came with the salon when they started, whatever was on the shelf or whatever the supplier had on promotion that month.
I found this genuinely puzzling at first. But then I started looking more carefully at the products themselves and I understood why the conversation always went that way: because the ear, eye and oral care category—across most of what is available to professional groomers—is where ingredient quality quietly collapses.
This is not an accusation. It is an observation built from years of reviewing hundreds of formulations, and from asking a question that sounds simple but rarely gets a satisfying answer: What is actually in this, and why?
Here is where the “ingredient gap” comes into play. A professional groomer today has access to shampoos with genuinely sophisticated formulations—pH-balanced, coat-type specific or with active botanical ingredients whose roles in the formula can be clearly explained. The shampoo market is competitive enough that quality has been forced upward. Brands have to justify their formulations and groomers have learned to read labels, ask questions and notice when a product underperforms. The ear and eye care market, however, has not been put under that same pressure.
Walk into most grooming suppliers and look at the ear cleaning solutions they offer, then read the ingredient lists. You will find products where the entire formulation is described as “water, preservatives, fragrance.” You will find alcohol-based solutions used routinely on ears that are already inflamed. You will find multi-purpose wipes—sold as suitable for ears, eyes, paws and general cleaning—whose single formula cannot possibly be appropriate for all of those applications. None of this is hidden; it is right there on the label.
The problem is that most groomers are not reading ear and eye care labels with the same critical eye they bring to shampoo selection. I think this happens for a simple reason: Ear and eye care feels like a minor part of the groom. You clean the ear, you wipe the eye corners, you move on. It does not feel like a decision with the same weight as choosing which clippers to invest in. But for the animal, it very much is.
Consider what we know about canine ear anatomy. A dog’s ear canal forms an L-shape—a vertical section and a horizontal section meeting deep inside. This design means that moisture, debris and wax cannot drain as easily as it would in a human ear. So it accumulates to form a warm, moist environment that is ideal for bacteria and yeast to establish themselves.
This is not rare or extreme cases—this is standard practice in many salons. The product is used simply because it is what is available, not because anyone has seriously asked whether it is appropriate for a dog whose ears are already showing early signs of inflammation.
The eye area presents a similar pattern, with some additional complications. The skin around a dog‘s eyes is among the thinnest and most reactive on their body. Products applied here— tear stain removers, wipes, topical solutions—sit in direct proximity to the eye surface. The margin for formulation error is very small. And yet this is another area where multi-purpose products dominate, and where ingredient lists frequently include compounds that would not be considered appropriate near the human eye, let alone offered to pet owners as a safe routine product.
The same ingredient gap appears in oral care. Groomers are frequently sold dental sprays or breath fresheners that rely on harsh alcohols, artificial masking agents or synthetic sweeteners. Rather than supporting the natural environment of the mouth, these products mask the problem cosmetically—and sometimes dry out the very tissue they are supposed to protect.
A dog’s mouth is not a different version of a human mouth. It has its own pH, its own microbial balance and its own needs. A formula that ignores all of this and goes for cheap chemical shortcuts is not an oral care product—it is a cover-up.
When curating products for professional groomers, I set myself a rule that turned out to be more useful than I expected: I would only approve products where I could explain the purpose of every ingredient in the formula. Not just the headline actives—the whole list.
This eliminated a large number of products very quickly. Not because they were necessarily harmful, but because the formulations did not hold up to that basic level of scrutiny. If I could not explain what a preservative system was doing and why it had been chosen over alternatives, that was telling me something about how the product had been developed—or not developed.
When a formula is built around that kind of understanding, every ingredient earns its place. Botanical extracts with documented antibacterial or anti-inflammatory properties appear because they perform a specific function, not because they are marketing shorthand for “natural.” Preservative systems are chosen for compatibility with sensitive tissue, not just for cost or shelf stability.
This is a different kind of product development. It takes longer and costs more. And it produces something that a groomer can actually explain to a client—which, increasingly, is what clients expect.
Most groomers are careful, attentive professionals who notice when something is wrong and act on it. The grooming salon is, for many dogs, the first place where early signs of ear, eye or dental problems are caught. That role is genuinely important, and it should be recognized more clearly in how our profession describes itself. But there is an inconsistency in how the profession approaches product quality that deserves attention.
A groomer who would spend significant time and money selecting the right blade for a particular coat type should bring the same seriousness to what they put inside a dog’s ear canal or mouth. These are not equivalent decisions in terms of cost, but they carry equivalent weight in terms of impact on the animal.
The good news is that the products exist. There are ear care formulations with transparent ingredient lists, clear rationale for their composition and formulation standards that respect the sensitivity of the tissues they contact. There are eye wipes developed specifically for the periocular zone with pH values appropriate for that environment. They are not yet the default, but they are available, and choosing them costs a groomer very little in practical terms while potentially meaning quite a lot to a dog whose ears are cleaned every six weeks for years.
The grooming profession has spent the last decade doing the important work of establishing itself as skilled, knowledgeable and indispensable to pet health. We have moved away from the idea that grooming is cosmetic and toward a much more accurate understanding of our role in the animal’s overall wellbeing.
It is no longer consistent to invest deeply in technical skill and professional equipment while quietly accepting low ingredient standards in ear, eye and oral care. The gap between the care we bring to tool selection and the care we bring to product selection in this category is the ingredient gap. And it is one that every professional groomer has the knowledge, and the standing, to close.
Next time you order ear cleaner, eye wipes or dental spray for your salon, read the full ingredient list. Ask yourself whether you can explain the purpose of every item on it. If you can, good. You have found a product that takes your profession as seriously as you do. If you cannot, that might be the most useful piece of information your supplier has given you in a long time.
Gasparas Lekavicius is the CEO and Founder of www.groomica.eu, a premier European hub for professional grooming excellence. Groomica.eu connects modern pet stylists with high-performance tools, natural cosmetics, and expert education to elevate the industry standard.
