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Trade Shows Way More Than Shopping!
Groomers Teaching Groomers
Continuing Education You Can't Afford Not To
Tutorial: A Bichon in Portie Lion Clothing
January 2023
“The Grooming Industry’s Trade Magazine”
Groom West Expo
Pasadena Convention Center
FEBRUARY 16-19, 2023
groomexpowest.com
Contents | January 2023
Professional Grooming Associations The Bittersweet Beginning
by Teri DiMarino
12
Keeping Up With Our Ever Changing World Are you current?
by Dr. Cliff Faver
Editorial Staff
Editor/President
Todd Shelly
todd@barkleigh.com
Chief Operations Officer
Assistant Editor
Gwen Shelly
gwen@barkleigh.com
Managing Editor
Rebecca Shipman
rebecca@barkleigh.com
WEB MASTER
Luke Dumberth
luke@barkleigh.com
ART DIRECTOR
Laura Pennington
laura@barkleigh.com
SR. GRAPHIC DESIGNER
Brandi Aurelio
brandi@barkleigh.com
DIGITAL MARKETING
SOCIAL MEDIA COORDINATOR
Cassidy Ryman
cassidy@barkleigh.com
Marketing COORDINATOR
Allison Smith
allison@barkleigh.com
DIRECTOR OF MARKETING & CLIENT RELATIONS
James Severs
james@barkleigh.com
ACCOUNT MANAGER/EXECUTIVE ASSISTANT
Karin Grottola
karin@barkleigh.com
ADMINISTRATIVE ASSISTANT
Britany Smith
britany@barkleigh.com
Columnists
Kathy Hosler
Daryl Conner
Mary Oquendo
Jonathan David
Deborah Hansen
Dr. Cliff Faver
Jennifer Bishop-Jenkins
Blake Hernandez
ALSO INSIDE
Groomer To Groomer January 23 Cover
ON THE COVER
Barkleigh Show Demo by Tammy Siert
Photo by Evan Gummo
Copyright January 2023. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

Grooming Gab

Trade Shows Title
by Kathy Hosler
American humorist and philosopher Will Rogers once said, “Even if you are on the right track, you’ll get run over if you just sit there.”

And he was right. When you do the same things day after day, you have nothing to look forward to, you become stagnant and burnout creeps in. Our industry is ever changing, and if you don’t keep up, you surely will be left behind. That’s one reason why industry trade shows are so needed. From the minute you walk into a trade show, you better be prepared to soak up lots of new tips and tricks.

Attending trade shows should be a priority for every groomer. Being at one in person is an experience that cannot be duplicated in any other way. Watching demos can show you new timesaving grooming techniques and the correct use of the equipment, which is incredibly important. You can have the most expensive equipment on the planet, but if you don’t know how to use it properly, you are not going to benefit from it.

Professional Grooming Associations: The Bittersweet Beginning
by Teri DiMarino
Every facet of life, be it personal or business, has a benchmark moment; a catalyst that sets off a spark, igniting the fire of interest and participation. And as that fire attracts attention and grows, a phoenix sometimes rises from the flames. With a little heat and pressure, diamonds are eventually formed from the coals; proof that things which start out small can eventually turn into big things.
“LUCY’S LAW”
Senate Bill 969 (SB969) was introduced into the California State Senate in January of 2012. Also known as “Lucy’s Law,” SB969 was instigated by a grooming accident in a Palm Springs salon. And while details of the alleged injuries were never properly substantiated, an animal rights activist found a sponsor for a bill that would have licensed and regulated the professional pet grooming industry in California. While its goals were well intended, it was hastily written and poorly composed. The writers had little, if any, knowledge of how groomers conduct their businesses and do their jobs.
Groomer Story
Diana Paiva typography, with a photo of Diana Paiva smiling and holding a well trimmed Shih Tzu

Finds Success Grooming Small Dogs

by Jen Phillips April
Photos by Daniela Tabushi
W

ho would have thought that the recent pandemic restrictions could turn an average dog grooming business into a thriving dog grooming business? Well, for Brazilian-born groomer Diana Paiva, that’s exactly what happened.

“I made house-calls doing dog grooming, but then the pandemic happened, and I couldn’t go to clients’ homes anymore. Now, I groom dogs at my home,” says Paiva

Additionally, the Malden, Massachusetts-based groomer now only grooms small dogs under 20 pounds and has the workspace to match: “I work out of a small bathroom at home and use a portable and practical bathtub. I put supports under the feet of the bathtub to keep it high and prevent me from having back pain. The sink offers space for my blades, scissors, and other equipment,” she shares.

Derm Connection
Keeping up with our ever changing world typography
Are You Current?
by Dr. Cliff Faver
Many people like to proudly discuss the years of “experience” they have in their field. But does this mean that their 20 years of experience is equivalent to 20 years of learning, or simply one year repeated 20 times?

Age and wisdom don’t automatically coincide. To stay at the top of our game, we must continuously learn. And I always say that a good day is when I learn something new!

When I graduated from veterinary school 35 years ago, they presumed that our veterinary knowledge would turn over every five years. This meant that if you were not updating your knowledge on a consistent basis, you would be antiquated in five years. More recently though, they have figured that our knowledge turns over every two years. Due to this new finding, we are now required to take anywhere from 10-20 hours a year of education (this varies across states) to be able to renew our state veterinary licenses.

Mary’s Musings
Continuing Education
Continuing Education
You Can't Afford Not To
by Mary Oquendo
When I tell people that studies show that every dollar you spend on continuing education results in a 500% return, I get one of three responses:

The first is: “I know, and I have an education fund already set up.” (While you could stop reading now, I encourage you to read on anyway.)

The second is: “How exactly will I get a 500% return?”

And the third is: “I can’t afford continuing education. I don’t know how to come up with the money.”

How Do You Get a 500% Return?
In order to get a 500% return, you should expect to make five dollars for every dollar you spend. Here are four ways that continuing education can earn you that return:

1. Learning new skills. This could be technical skills such as scissoring, hand-stripping, coloring or product usage that results in better grooms for which you can charge more money. It could also be business skills that increase efficiency, help you develop policies and procedures that cut down on no-shows, or that teach you how to set and raise prices. Advancing your skills in technology can aid in creating webpages and a social media presence that will attract the right clients. It can even be wellness programs, because healthier groomers take less time off from work and have longevity in their careers.
But Why?
Online Education: The WIndow to a World of Learning
by Jonathan David
I remember when I was in my early twenties, two friends of mine purchased videophones so they could call one another and see each other in real time. At the time, this was unheard of; these were things we only imagined or saw in movies about the future. But here it was, the future happening right before my eyes. Now, however, those first videophones were very primitive compared to the technology in phones and computers today.

Little did I know, this was just the beginning of the technology world changing so rapidly that sometimes I feel like just as I figure out to how to use a new device, it gets replaced by the new and improved with harder-to-learn features. Convenience and speed became the dominating theme in everyday life. We were suddenly connected to anyone and everyone we wanted to reach with the simple stroke of a few buttons on our keyboard, and eventually our phone. And this opened up a world that, for some, was unreachable before.

Grooming Matters
Brushing Up On Networking title
by Daryl Conner
Green networking illustration
When it comes to continuing education, sometimes branching out from the typical ways of learning can yield amazing results. For example, an excellent way to learn new skills or polish up a specific technique is to tap into your local grooming community. Learning from other local groomers can take networking to a whole new level.

Liz Jackson of Spike’s Dog Grooming in Biddeford, ME says, “I had the opportunity to visit a local groomer who was a couple of hours’ drive from me. It was great to be able to learn in a more personal setting and share ideas. I took so much from the experience on top of the knowledge. Creating closer connections to other people in our industry builds a sense of community. It was also great to feel validated when I learned that we shared many of the same techniques. Sharing and learning from other knowledgeable groomers local to me has been amazing for keeping my passion for grooming going.”

Groomer’s Guide
Groomers Teaching Groomers
by Jennifer Bishop-Jenkins
The apprenticeship model which has been the primary method by which most groomers learn to groom is now extending to the “classrooms” of groomer trade shows/educational conferences and online training.
chalkboard eraser and chalk
There are almost no educational or competency requirements for becoming a pet groomer nationwide. While we are not yet a sanctioned profession due to this lack of educational credentialing, we are a complex, skilled trade in an industry that works on live animals which requires extensive knowledge and experience to do our jobs well.

Most groomers learned their craft by apprenticing under other groomers, as trades have been taught for thousands of years. But because information is constantly emerging regarding dogs, cats, skin and coat, science, behavior, equipment and products, tools and technology, and safety and health, continuing education is essential for us to commit to—even though we may already be working as groomers.

Kitty’s Corner
"Cat grooming education"
"Leave it to the professionals"
by Deborah Hansen
E

very day we learn something new. Sometimes we actively seek to learn, other times we learn by our environment. Education truly is an ongoing process.

When it comes to cat grooming, a formal education is much better than a passive education. It is far better to learn how to handle a cat from a professional organization with trained and certified instructors than to teach yourself by trial and error. When we fail at grooming a cat, we as the groomer are usually injured. Considering that many cat bites require antibiotics and sometimes surgery, the risk to your body, ability to provide for yourself and your reputation as a groomer is a high price to pay for not seeking a formal education.

In March 2013, I attended the two-week school session the National Cat Grooming Institute (NCGI) had in South Carolina. I often say it was harder than the work I did to get my Master’s Degree. When I attended the school session, I knew nothing about cat grooming. In fact, the only reason I went to South Carolina was because learning to groom my own cat was one of my bucket list items.

Elevate Your Grooming
A Bichon in Title
After photo of dog after being dyed and groomed
Dog before grooming
Portie Lion Clothing
by Blake Hernandez
This freestyle trim is really a breed trim that is fun to apply to all sorts of curly- or wavy-coated dogs. This particular dog is a Bichon Frise that will be dyed and clipped to have the appearance of a Portuguese Water Dog in a lion clip. And because Porties come in curly and wavy, there are tons of dogs that this could be applied to.
Dye being applied to dog
Fig 1) To start, apply a dark brown or black dye all over except the feet, muzzle and area around the point of chest.
Clipping back of dog
Fig 2) From the dog’s last rib, you’re going to clip the back end all the way to the toes with a #5F blade.
Holding back of dog while using clippers
Fig 3) Using a ½” inch guard comb, clip down the trunk of the dog, omitting the chest and skimming into the front legs to blend them into a longer length.
Yes, Dear…
Molly, aka Kissypants
by Anjie Coates
Photo by Anjie Coates
Molly is a black Pug that has been coming monthly for grooming since she was a puppy. She can’t stop kissing, which has earned her the affectionate nickname of “Kissypants.”
  • Scissors
    “Good morning, Molly,” I say as I take her from her owner’s arms.
  • Dog
    Molly: “Missed you! Missed you!” As she kisses my cheek twice and my hand once.
  • Scissors
    “I missed you too, honey,” I say and I give her a kiss on her head.
  • Dog
    Molly: Wagging wildly in my arms, “Mom told me I was coming to see you!”
  • Scissors
    “I know. I’m glad you’re here, honey. My assistant Angie will come get you in just a minute for your bath,” I tell her as I put her in a crate.
  • Dog
    Molly: “Wait!” She turns around and puts her front feet on my shoulders to give me two more kisses. “OK, there. Now I’m ready.”
  • Scissors
    “OK, good,” I say with a chuckle.
2022 Contest Results
Nadia Bongelli with dog

Best in Show

Nadia Bongelli
Sarah Heibel

Best first timer

Sarah Heibel
Andrea Diamentidis

Creative People's Choice

Andrea Diamentidis
Show Schedule
Barkleigh Productions Inc.
Washington
Massachusetts
California
Nevada
Texas
Texas
Illinois
Ohio
Pennsylvania
New Jersey
california
groom expo west
2/16/2023 – 2/19/2023
Pasadena, CA
www.groomexpowest.com
pennsylvania
groom expo
9/7/2023 – 9/10/2023
Hershey, PA
www.groomexpo.com


pet boarding & daycare
11/6/2023 – 11/9/2023
Hershey, PA
www.petboardingexpo.com
(717) 691– 3388
illinois
all american grooming show
8/9/2023 – 8/13/2023
Schaumburg, IL
www.aagroom.com
new jersey
intergroom
3/30/2023 – 4/2/2023
Secaucus, NJ
www.intergroom.com
washington
northwest grooming show
3/16/2023 – 3/19/2023
Tacoma, WA
www.nwgroom.com
massachusetts
new england grooming show
9/28/2023 – 10/1/2023
Sturbridge, MA
www.newenglandgrooms.com
ohio
petquest
6/22/2023 – 6/25/2023
Wilmington, OH
www.pqgroom.com
texas
groom texas
7/22/2023 – 7/24/2023
Houston, TX
www.txgroom.com
nevada
pet boarding & daycare West
5/8/2023 – 5/11/2023
Las Vegas, NV

www.petboardingexpowest.com

Other Industry Events
GROOM’D
3/10/2023 – 3/12/2023
Georgria International Convention Center
College Park, GA
www.groomd.org

TO LIST YOUR EVENT SEND AN EMAIL TO:
ADAM@BARKLEIGH.COM

(717) 691– 3388
New Products
Small white dog in green sweater with Replascent spray bottle
ISLE OF DOGS INTRODUCES A NEW FRAGRANCE OF REPLÁSCENT DEODORIZING SPRAY
Isle of Dogs, the premier health and beauty brand for dogs, is thrilled to introduce a new fragrance to their Repláscent Deodorizing Sprays collection, Honeysuckle & Pear, which has an alluring blend of fruity and floral with hints of honey and sweet jasmine.
Package of Mason Grove Farm bark bar
MASON GROVE FARM BARK BAR
The all-natural goat milk dog shampoo Bark Bar from Mason Grove Farm softens dogs’ skin and nourishes their coat while helping to repel pests. Lavender essential oil is added for a soothing and relaxing experience.
Groomer to Groomer
Thanks for reading our January 2023 issue!