Contents | November 2024
20
by Amanda McGrath
40
by Daryl Conner
ALSO INSIDE
todd@barkleigh.com
adam@barkleigh.com
gwen@barkleigh.com
rebecca@barkleigh.com
luke@barkleigh.com
laura@barkleigh.com
brandi@barkleigh.com
carlee@barkleigh.com
evan@barkleigh.com
cassidy@barkleigh.com
allison@barkleigh.com
james@barkleigh.com
karin@barkleigh.com
britany@barkleigh.com
Daryl Conner
Lynn Paolillo
Jennifer Bishop Jenkins
ALSO INSIDE
ON THE COVER
its advertisers for their continued support.
- Andis2
- Animal Photography9
- Artero41
- Bandanas Unlimited42
- Barkleigh Store – Groom Curriculum55
- Barkleigh Store – The Pet Stylist Resource Guide48
- Barkleigh Store – The Pet Stylist Playbook14
- Best Shot Pet47
- Best Shot Pet – UltraMAX60
- Cool Dog Wash Tubs23
- Cosmos Bathing Systems39
- Direct Animal Products49
- Dog Lovers Towel57
- Double K Industries3
- Electric Cleaner Company21
- Evolution Shears17
- Governor Insurance8
- Groomer’s Best46
- Groomer’s Choice4
- Groomers Mart51
- IV San Bernard | Pet Skin Academy53
- Jodi Murphy54
- Laube63
- Metrovac18
- Midmark58
- Odorcide19
- Paragon45
- Pet Tubs59
- PetBizInsurance.com7
- PetLift13
- Petsked27
- Puppy Playground24
- Quadruped Pet Care26
- Ryan’s Pet Supplies – Ryan’s Rewards64
- Ryan’s Pet SupplyDigital Only
- Super Styling Sessions25
- Tool Klean43
- Wag’n Tails22
We are all aware of the obvious harmful nature of brush burns, clipper burns, and even the unintentional cut from our razor-sharp scissors. We are also cautious about getting water or shampoo in pets’ ears or eyes. Even still, we occasionally need to take a pet to the veterinarian for a squinty eye, whether the dog or groomer caused it. But there are other dangers lurking around that we are often unaware of or take for granted—and these can be as bad, if not worse, and sometimes even fatal. It’s crucial to be constantly cautious and aware of these potential dangers, which include the following.
Two of the more common bacteria species we deal with are Pseudomonas aeruginosa and MRSP (or methicillin-resistant Staph pseudintermedius; MRSA being the human variety). Pseudomonas is present in the soil and Staph pseudintermedius is a common bacteria on a dog’s skin, but when they overgrow or become drug resistant, we have a problem.
Given the right environment, both tend to overgrow, and the medications used to treat these are often toxic. These drugs can potentially complicate the situation or even kill the patient with the treatment. So, if the salon, equipment, towels, cages, bathing systems, etc. are not cleaned between pets, we stand the chance of perpetuating the growth of these organisms and even spreading them from animal to animal.
We have many cleaning modalities you can use to battle these bacteria and fungus, including chemicals, UV lights, sterilizers and even ozone, which work great to clean. However, we have to understand what they can and can’t do and use them frequently enough to prevent the spread of disease.
For example, if you think your UV light is magical and will disinfect the inside of the hinge of your scissors and both sides just by laying them under the light in one position, you don’t understand how the UV light works. It only works on the surface the light shines on. That’s why it is essential that you know the science.
Many groomers also believe they are safe from bacteria and can treat skin infections using shampoo. We must understand that shampoo is for cleaning, and unless it is specifically designed to address bacteria or fungus, it only cleans and does not disinfect. Therefore, a routine shampoo used on infected skin only dilutes the problem but doesn’t kill the organisms. If we are just cleaning and not disinfecting, we may perpetuate the spread of disease by using the wrong technique or products, putting our pet clients in harm’s way.
The condition we underestimate is when the skin is compromised because of a lack of healthy sebum (which provides the protective barrier). So, for example, if the dog hasn’t been bathed for a while, they swim often or alcohols have been used on the skin (dyes, perfumes, some cleansers like ear cleaner, etc.), the sebum may be compromised.
Using harsh products, degreasing (removing the sebum layer) or failure to condition correctly can also compromise the skin barrier and make the pets more prone to infections. So, in simple terms, if the skin is raw with harsh products (or other things that compromise the sebum layer) and then bacteria are poured onto the wound (in the form of premixed shampoo), we will get an infection.
This often leads to deep infections like folliculitis (infection of the hair follicle) or furunculosis (this is considered a deeper type of infection, generally looking like boils or groups of abscesses associated with the hair follicles). While not the only way folliculitis/furunculosis is caused in pets, it is probably one of the common ways.
These examples go to show that we must be diligent about thinking through and preventing any hazard to the pets in our care, whether seen or unseen, so we are not the source of skin infections and misery for our pet clients.
Dr. Cliff Faver graduated with a BS in Biology/BA in Chemistry before getting a Veterinary degree in 1987. He is the past owner of Animal Health Services in Cave Creek, Arizona and now the US distributor for Iv San Bernard products, teaches the ISB Pet Aesthetician Certification program, and speaks internationally on hair and skin. His passion is to merge groomers and veterinarians to aid in helping and healing pets. He is also a member of AVMA, AAHA, AZVMA, Board member with Burbank Kennel Club, and has served on Novartis Lead Committee, Hill’s International Global Veterinary Board, and a Veterinary Management Group.
by Jen Phillips April
Photos by Samantha Walker
“I mean all respect to corporate groomers, as that’s no easy job,” she continues. “But I knew it wasn’t for me, and I wanted to create a better life for me and my future furry clients.”
From the beginning, Courtney knew she wanted to own a pet grooming business with a solid brand, a stable income and nose-to-toe pet care to ensure optimal pet health. Now, Courtney and her husband, Devin, own two grooming vans under the Dog Heart Grooming name in the Austin, Texas area, serving the Liberty Hill, Bertram and Cedar Park neighborhoods. Devin handles the bath and brush van and Courtney handles the full grooming van. Come January 2025, they will celebrate their 10th anniversary as business owners.
Let all that you do be done in love. 1 Cor. 16:14
“I recognized in every industry there’s someone who makes pennies and someone who makes dollars,” Courtney says. “I wanted to build a brand that stood for the highest quality possible. I started looking into different types of memberships: gym memberships, Banfield Veterinarian Hospitals, and even apartment leases. I examined their models and contracts and used them to create my own.”
For example, Courtney says Banfield’s membership model requires you to continue paying even if your dog passes, which she learned first-hand, much to her dismay.
“I felt like I was reliving my puppy’s passing every month I was charged,” she shares. “I vowed never to do that to my members. We have a clause that if your dog passes, you’re immediately released from your membership.”
Courtney and Devin opened Dog Heart Grooming with monthly pet care memberships, which put the grooming business on stable financial footing from the outset. Plus, she finds the dogs are happier and healthier.
“We profit with a purpose,” Courtney proudly admits. “This business model is beneficial in more ways than just making money. If a business isn’t making a difference in others’ lives, then what is the point of being in business? Money only goes so far in life. The most important things we will ever do are the impacts we leave behind and the hearts we touch along the way.
“The dogs are better behaved and well maintained, and clients love it,” she continues. “They say, ‘Wow, it’s so great that all I have to do is give you my card and I can rely on you to groom my pups. I come home to a happy, clean dog with no effort on my part!’”
When Courtney welcomes new members, she sets them up with monthly VIP-reserved “spaw” days for the year. She then adds them in to her carefully built mobile routes, which limit drive time so the groomer can spend more time caring for their furry clients. This model keeps it simple and limits stress for all involved.
“We don’t do a la carte services,” she continues. “When I was in corporate, I’d see a dog desperately needing a better shampoo or nail grinding, and I couldn’t provide it because everything was a la carte, and pet parents were the ones choosing what their dogs needed. That never made sense to me since, as a trained professional, I know better what the dog needs. Instead, Dog Heart Grooming’s memberships include everything dogs need to ensure they are fully cared for, from their nose to their toes.”
In the past, Courtney had noticed many pet parents wait until their dog needs a haircut before making a grooming appointment. That inspired her to separate haircuts from monthly grooming.
“We have separated haircutting (except visors, eye corners, pads, and sanitary trimming) from our maintenance care because we have found that owners will wait long past when they should for their dog to be groomed just because their dog doesn’t need a haircut yet, leaving the dog’s nails, ears, skin, and coat in a never-ending state of repair, rather than care,” she explains. “By separating haircutting from maintenance care, the dogs stay maintained. And we charge by the minute for haircutting so the members can customize what they want; maybe they just want the face trimmed monthly, but we do the body every three months.
Courtney says monthly grooming also provides an early advantage in other health conditions, as the groomers build a relationship with the dogs and their bodies since they see them so often. She even alerted a client to canine cancer.
“I found a suspicious lump under a dog’s arm that wasn’t there the month before and told the client,” she shares. “The dog got biopsied, they caught the cancer early, and the dog went on to live several more years.”
“We’re holistic pet care professionals,” Courtney adds. “We have an opportunity to make a difference in these dogs’ lives. Monthly grooms are the secret to keeping pets looking and feeling their furry best, year round.”
In addition to their maintenance and full-groom memberships, Dog Heart Grooming also offers services at a local dog park on Saturdays, called “Nails on Wheels.”
“They call me the ‘Nail Whisperer,’” Courtney quips. “I was fortunate to have a corporate manager who kept me on bathing duty for 11 months instead of the usual three. She wanted me to be able to do nails perfectly before she would let me groom. That experience paid off, as I can do dogs’ nails that most vets want to sedate or turn away.”
Dog Heart Grooming is a member of the International Society of Canine Cosmetologists (ISCC), which provides salon safety training and offers OSHA-style safety regulations for the pet grooming industry. They were the first in the country to become Mobile Salon Safety certified. This means their chemicals are properly labeled, they have a safety data sheet and meet other safety regulations.
“In an industry that is unregulated as a whole, I appreciate ISCC for providing a way for us groomers who want to go above and beyond with high standards, continuing education, and certifications,” Courtney says.
Courtney and Devin also set high standards for the health and wellbeing of themselves, as well as their employee.
“We do four to five dogs a day max and work three weeks out of every month,” Courtney says. “Our employee, Stephanie Lopez, works the other week and goes to Mutts Dog Park one Saturday a month doing Nails on Wheels.”
Even with their fast success and full schedule, Courtney and Devin have their sights set on growing their business from $300,000 to $500,000 annually.
“Being the best at what we do is expensive, so we need to increase to $40,000/month to continue providing top-quality services,” she shares.
“I would love to have a third mobile van that’s cat exclusive and add a couple of employees. I am keeping my eyes open for the right employees I can hire and care for in the coming years. My clients deserve only the very best,” concludes Courtney.
Emergency Blinking Lights
A large wrapped vehicle on the side of the road may not have enough visibility to keep you safe. Blinking lights are a universal sign that there’s a problem ahead and that one should be cautious.
Flashlights can be used to see in dark corners both inside and outside your vehicle. Store the batteries outside the flashlight in a watertight container. Batteries left in a flashlight can corrode and damage it.
Plumbing tape, which looks similar to paper, will be needed when replacing water pumps or any water lines.
Pocket Multi-Tool
Multi-tools are similar to Swiss Army knives and cost between $20 and $60. Look for one that has enough variety to be useful and has attachments that are easy to open.
A multi-bit screwdriver has about 20 bits that fit into the base of one tool, so you’ll have it handy no matter what size you need.
Tuck a $20 bill in your toolkit for when you leave your purse or wallet at home and need to fuel up or buy something to eat.
The following will explore the pros and cons of opening a home-based grooming business and provide some insights to help you make an informed decision about whether this path aligns with your professional goals and personal aspirations.
It is not advised to open up a home-based grooming salon if you are not able to legally have one in your area. While it may seem like a “harmless” thing to operate outside of the law, all it takes is one upset client or neighbor to alert authorities, and then you could be dealing with fines, court fees or worse.
Marketing for a home-based salon is a bit different from more traditional storefront grooming salons and should be taken into account when considering starting this type of business.
Distractions from family members, household chores and the comfort of home can further blur the lines, making it challenging to maintain productivity during work hours and to fully relax during personal time.
By setting their own schedules, groomers can seamlessly integrate their professional commitments with their family obligations, ensuring they can be present for important life moments, while still pursuing their passion for grooming. With the right organizational systems and routines in a home-based salon, it is possible to throw in a load of laundry or start dinner in a crockpot during your day.
Whether it’s adjusting working hours to accommodate school pickups, doctor’s appointments or caregiving responsibilities, the ability to tailor your own schedule is a huge benefit of working out of your home. When done right, it can foster a healthier work-life balance.
Everything from the number of dogs you groom a day and how long each groom takes you to shaving double-coated breeds or dematting doodles, every decision will now be up to you. Owning your own home-based business will give you the freedom to groom in whichever ways you truly desire.
This specialization not only allows groomers to showcase their expertise and passion for particular grooming techniques, but also attracts clients seeking specialized care for their pets. Professional grooming services such as feline only, hand stripping, creative grooming or working with challenging pets can do very well in a home-based setting.
By thoroughly considering these pros and cons and preparing accordingly, you can make an informed decision that aligns with your professional goals and personal circumstances. Whether you choose to embark on this entrepreneurial path or continue exploring other options, the key is to create a business environment that fosters growth, satisfaction, and success for both you and your clients.
Amanda McGrath is a Certified Feline Master Groomer and the owner of a successful home-based grooming salon. Amanda has a unique talent for time management and organization, and hosts “The Groomer’s Game Plan,” a two-day strategic planning event specifically for grooming businesses. She is the co-owner of Hause of Bones, a small business that creates humorous stickers for the witty side of grooming, and she serves on the board of the Pet Stylist Relief Fund. Currently, Amanda is developing a podcast focused on the unique aspects and advantages of home-based grooming salons.
You’re Home!
Photos by Animal Photography
For anyone who has not experienced Groom Expo, the true essence of it was perfectly embodied in the words of the introduction to the 2024 Barkleigh Honors Award Ceremony:
“For many of us, the idea of home goes beyond walls and a roof.
It’s a feeling; a sense of belonging that resonates deep within.
A place in which your individuality is not just accepted, but celebrated.
A place where the path you’ve endured is valued for the unique perspective it brings.
A place where your strengths; your ideas, add to the mosaic of creativity and innovation.
Where the bonds you form are the roots of lifelong friendships, forged in the fires of shared challenges and individual triumphs.
Embrace your uniqueness, share your story, and let this be the place where you don’t just fit in; you thrive.
In a world where you feel like you don’t belong, when you’re here, you’re home.”
First-time attendee Brooke Parks, a mobile groomer from Thibodaux, Louisiana, shares her experience and how the place and the people made her feel right at home:
“I’ve been dying to hit up the Hershey Groom Expo for ages, but Hurricane Ida had other plans in 2021—it literally washed away my plans, along with my house,” says Brooke. “Fast forward to 2024, and I was more determined than ever to make it happen.
“When I arrived at the Hershey Lodge, I knew it was going to be a blast,” she continues. “At the lodge, I met fellow groomers who were just as stoked as I was—it was like finding my tribe. As a Louisianan, I’m used to Southern hospitality, but the friendly vibes at the expo were on another level.”
As important as education is, groomers also need some time for fun—and it was plentiful at Groom Expo. Both the Internet Mingle on Thursday night and the “Grooming Under The Stars” Party on Friday night were perfect opportunities to meet and get to know groomers from all over and to socialize with internet friends and industry icons. And for those who had musical skills (or not), there was a Karaoke Party after the Barkleigh Honors Awards on Saturday night, where fun was had by all.
The grooming competitions held throughout the expo showcased just how versatile, compassionate and talented the stylists are. The participants give it their all, whether they were grooming rescue dogs or competing for $25,000 in prize money in the GroomOlympics. Those entered in the Abstract Creative Runway and the incredible Creative Styling Competitions also displayed the ultimate in artistic, inspired creations.
Even though those who enter the grooming contests are competing against each other, at Groom Expo, they are competing with and supporting one another.
The Creative Styling Competition is always one of the high points of the show for the contestants and spectators alike. It features the stylists’ incredible artistic talents as they work their magic and manifest their spectacular creations on the stage. The creative groomers share a close bond and are always eager to help each other as well.
“This is my first year competing in Creative and I have been loving every minute of it,” exclaims Stephanie Stokes, owner and CEO at Urban Paws in Des Moines, Iowa. “The other creative groomers have been my mentors, ears to vent, and amazing friends. I can now do things I never thought I could to create the shapes and colors I want. I drove 17 hours to get here, and I’ll do it again next year!”
Groom Expo was also life-changing for the rescue pets who received makeovers in the Rescue Roundup in hopes of finding a forever home, and the others who benefited from the funds raised throughout the expo. The generosity of the attendees, through their purchases and donations at the Silent Auction, Gwen’s Slipper Emporium and the Show Close Auction, raised an astounding total of $31,086 for local rescues.
The biggest event at Groom Expo takes place Saturday evening, which began with a fabulous banquet expertly prepared by the award-winning chefs at the Hershey Lodge. The dinner was followed by the GroomOlympics Best in Show Awards, where the winners of the Friday and Saturday Tournaments competed for the Best In Show title. Following the Best In Show Award presentation was the Abstract Creative Runway competition, and then it was time for the highly anticipated 14th annual Barkleigh Honors Awards, which recognize and celebrate groomers in many fields of expertise who go above and beyond in their contributions to the industry.
“At the Barkleigh Honors Awards we get to celebrate all our colleagues and peers, and also the educators,” says groomer Candice Kurtz from Fort Wayne, Indiana. “They work hard all year round so it’s nice to get to see them being celebrated and appreciated.”
Time after time, the ballroom exploded with cheers and applause as the audience members rose to their feet to celebrate the achievements, and the challenges, the recipients faced on their journey to their well-deserved award.
“When I was just 15, filled with dreams and a fierce passion for animals, I walked into my high school counselor’s office and declared my desire to become a veterinarian,” Stephenie began. “He looked at me with a dismissive gaze and said, ‘You will never make it through all that schooling.’ Instead, he suggested I settle for a job at the local beef jerky factory, as if my dreams were nothing more than fanciful whims.”
But Stephenie did not take a job making beef jerky nor did she become a veterinarian…
“I have AuDHD,” she continued. “My counselor, and many others, simply couldn’t see the challenges I faced, nor did they comprehend the unique way my mind worked. They urged me to lower my aspirations; to just settle, because they believed I couldn’t achieve it.
“But look at me now!” exclaimed a triumphant Stephenie to the cheering crowd. “I stand on this stage proud, as the owner and manager of a grooming academy—a vibrant sanctuary where both children and adults like me can learn the ropes of this remarkable career. I’ve created a safe haven for those who feel misunderstood; a place that fosters growth and passion, and this award shows I’ve succeeded in doing the same thing in this space.”
“Winning the ‘AKC Leadership Award,’ in recognition of contributions to improving the well-being of all dogs and the people who love them, was such an honor and means so much to me,” says Sue. “When I was 13 and grooming my first Poodle, I never thought it would lead me to where I am today.
“Grooming is not just grooming,” she continues. “You touch each dog with such love and care. This industry has given me so much. When I come to these shows, it’s like I am with my extended family. I want to share all I can with them because they mean so much to me.”
Sue and so many other groomers are living the powerful words that played during the introduction to Saturday night’s memorable events. They have found a place where they belong, can express their individuality and are indeed thriving.
“Each year I attend, Groom Expo leaves me feeling so much pride that I am part of such an incredible industry,” says groomer and competitor Jennifer Brown. “An industry that is ever growing; ever changing, but stays to the one true narrative of making people feel included and accepted, no matter where they are on their current journey.”
Groom Expo—when you’re here, you’re home!
Best in Show
BEST ALL AROUND
BEST FIRST TIMER
BEST SCISSORING
1st Entry
1st Intermediate
1st Open
1st Entry
1st Intermediate
1st Open
1st Entry
1st Intermediate
1st Open
1st Entry
1st Intermediate
1st Open
1st Entry
1st Intermediate
1st Open
3rd Place
2nd Place
1st Place
3rd Place
2nd Place
1st Place
2nd Place
3rd Place
by Jennifer Bishop Jenkins
Photos of Rosebud’s Helping Animals Center provided by Tess Malloy
The Rosebud Sioux Tribe, also known as the Sicangu Lakota Oyate, has over 33,000 enrolled members with only a third of them living on the reservation. The Sicangu Sioux were assigned to the reservation after the Plains Wars of the 1870’s when the United States confiscated the Sioux’s much more beautiful and valuable Black Hills land and split the people into smaller reservations. The reservation is 922,759 acres and includes 20 communities. It is a place of great history and a noble effort to preserve their beautiful culture, but it is also a place of great poverty.
The Helping Animals Center is run by Robbie Clairmont, son of Kathleen Woodenknife who founded the animal care clinic and was the first woman elected Chief of the Rosebud Sioux Tribe. Not only does the clinic offer low- and no-cost veterinary services to tribal members’ families in need, but they also help with training, grooming and education for the pet owners of their tribe.
South Dakota groomer Alexis DeJong worked with Tess Malloy and other South Dakota groomer friends for three days at the clinic in recent months. When asked what motivated her to volunteer her time in this way, Alexis said, “I was motivated to help because I’m a groomer and dogs have always been my life, especially underprivileged dogs. These families have these dogs that they love and respect, not only because they are part of their family, but also because dogs are spiritual and respected. But they can’t afford the basic veterinary care or the grooming care we all take for granted.
“It was the least I could do as a groomer to offer my services,” Alexis continued, “to give them the most basic of my skills, nail trims, and to teach them how to do it themselves if they wanted to learn. I helped with de-shedding impacted coats; whatever was needed.”
-Alexis DeJong
Alexis and Tess were part of a team of many South Dakota groomers who also solicited their clients, their friends and neighbors to help the Rosebud Reservation. The do-gooding groomer team also included Annie Baehler, Bradee Schuett, Haven Lee, Rogene Brown, Sara Hofer, Teagan Albright and Tiffany Kyte. Sioux Falls-area veterinarian Dr. Sara Hofer also volunteered her time at the clinic.
Aside from volunteering their time and skills for grooming, donations were collected for a few months prior to the clinic: “I was able to haul in a trailer FULL of various donations, ranging from medical needs to dog sweaters,” Alexis reported.
The groomers who volunteered at Rosebud’s Helping Animals Center continue to collect items for donations. If you wish to help, reach out to Alexis DeJong or Tess Malloy on Facebook to find out how you can send items or a monetary donation to help support their work.
One such example is the tragedy of groomer Candice Seals who lived in Paradise, California during the disastrous wildfires of 2018. Candice and her family lost everything, including a family member, their home, some pets, her grooming business and everything else they owned in a matter of a few minutes. But thanks to Teri DiMarino, Judy Breton and the wonderful California Professional Pet Groomers Association, help was mobilized immediately. Urgent relief and survival items were coordinated to be sent to displaced groomers and their families after that staggering tragedy.
Thanks to Teri’s superb organizing skills, I had been privileged to help Candice’s family with some most immediate needs like towels, dishes, crates, etc., as they were temporarily camping and living outdoors with only the clothes on their backs. Candice and her family are now re-settled and thriving in their new North Carolina home.
If you would like to find ways to help those in need, there surely are many great opportunities available. Hopefully your state has a state grooming association that may already be helping to identify such needs in your area. If your state does not have a grooming association, you can now get help in starting one with the debut of WAGA, the World Alliance of Grooming Associations. WAGA exists to help form professional groomer associations in order to protect our voices in matters that affect our industry.
Another way to help, readily available to most groomers in many communities throughout the United States, is assisting domestic violence victims. More states and more shelters are working to create safe spaces for victims of domestic violence that allow victims to bring their pets with them.
I reached out to one such shelter in Arlington, Virginia called Doorways. In May 2009, Doorways became the first safe house in Virginia, and one of only nine in the country at that time to provide emergency shelter for survivors’ pets. Thankfully, more are opening now, as the importance of this expanded role of shelters has become apparent.
Linley Beckbridge, an employee at Doorways who provides services for survivors and their families, explained the importance of allowing the victims to bring their pets: “Often, people who perpetrate intimate partner violence will threaten or harm pets to maintain power and control over their partners. Victims may stay in abusive situations in an attempt to keep their animals safe. Providing emergency shelter for pets, along with survivors, is critical to the safety of both the animals and their people. No one should have to choose between their safety and their pets.
“The grooming industry can support their local shelters,” she continued, “most of which are nonprofit organizations, by donating their services—either directly for survivors’ pets or in the form of gift certificates for nonprofit auctions and other fundraisers—by doing third-party fundraisers to encourage their customers and community to give, and by raising awareness of local resources by posting flyers in their spaces. To support national efforts, check out the Purple Leash Project.”1
Whether helping out other groomers in need, an underprivileged community or victims of domestic violence, we can be proud to work in such a wonderful industry with so many capable fellow groomers dedicated to their communities and to those in need around us.
References:
- The Purple Leash Project. https://www.purina.com/purple-leash-project
The way groomers interact with customers constantly changes as technology develops, but clear, professional communication is critical no matter how it is delivered.
by Daryl Conner
Groomer Audrey Grace Lawson says, “Texts leave a paper trail, which, in my opinion, is so important. I love having the luxury of referring to previous messages if there is ever a misunderstanding. If my client has an issue with texts, I don’t mind calling, but I do let them know I will only accept phone calls on my time, and texting is a much easier way to get in touch with me. So far, I haven’t had any issues or complaints.”
Choosing the method in which you prefer your customers contact you is a personal decision, but it is recommended that you narrow it down to one or two choices; otherwise, keeping up with multiple connection points can become confusing and time-consuming, and some messages may be lost or forgotten. In addition, maintaining proper etiquette is always imperative to creating a professional image, regardless of how you set up your business communications.
Phone Calls
For many grooming businesses, phone calls are still a crucial customer contact point. To ensure positive exchanges and portray a professional image of your business, try following these phone etiquette tips:
- Remember the adage, “You never get a second chance to make a first impression.” Don’t answer the phone when you have just taken a bite of your lunch or if a dog is barking in close proximity.
- Answer the telephone as it rings during business hours unless you are up to your arms in suds. Then, return the call as soon as you are done with that task. If you have set hours to return calls, have that be an explicit and early part of your answering message.
- Even in these times of caller identification, identify yourself and your business name. For example, “Thank you for calling The Bark Shop. This is Cade. How may I help you?”
- Pay attention to the call. Most groomers are highly skilled at multi-tasking, but doing so while talking to a customer is not the time to exercise that art. Give the caller the courtesy of your full attention. Take notes of the call that you can refer to later if necessary. Keeping a notebook as a call log helps minimize the loss of notes.
- Be polite. That should seem obvious, but sometimes the person at the other end of the conversation can test one’s patience. Take a few deep breaths while they tell you more than you need to know. Remind yourself to smile when you speak. Doing this will help you respond appropriately and with a pleasant tone.
- Avoid interrupting the person you are speaking to. Allow the caller to finish their thought or question, and then proceed with your answer or relevant information.
- Set up an after-hours voice message. This should clearly identify who the caller has reached, when they can expect you to return their call and other must-know information.
- Do return calls. Even if you cannot help the person who left a message, give them the courtesy of a callback. Perhaps you can refer them to someone better suited to their needs. Many inquiring callers sincerely and repeatedly thank us for merely calling them back, even when we can’t fulfill their request. It will leave a positive image of your business in their mind, and you can’t have too much positivity!
Mobile grooming can be a great idea, but like with anything, it does come with negative and positive aspects, so let’s start by reviewing some of those…
It is useful to keep in mind that mobile grooming relies on your vehicle, such as a van or truck, or a trailer for your source of income. When your vehicle breaks down or faults happen to your mobile unit, it can be costly both in missed grooming time and the repairs themselves. In addition, cancelling appointments can potentially lose you customers, which may be costly to replace.
Some clients may not like that certain units use the customers’ water and, in some cases, their electricity. However, as a business, this can save you in expenses, so it may also be a positive. Additional expenses the mobile model will save on are business rates and rent. Another perk is that you have a free, moving advertisement on your vehicle or trailer that people can see in multiple places.
If mobile grooming is something you are considering, you must ask yourself a few questions first and be honest about your answers. Are the areas you are working in safe? Are you experienced enough to deal with emergencies on your own? Are you able to deal with conflict and arguments in a calm and collected way to avoid confrontational owners? Are you able to groom fast enough to make money in mobile grooming? Lastly, are you physically strong enough to groom mobile?
Mobile grooming includes a lot of driving and a lot of bathing (sometimes) heavy dogs, unless of course you choose to just cater to small dogs. However, a lot of mobile clients choose that model because they have large breeds that are not easy to fit into cars or are too heavy to lift, and they expect you to be able to do this, which takes a toll on your back, arms and joints.
If you do choose the mobile grooming route, you should invest in the best of everything, if you’re able. This is a business, and what you invest in will pay for itself and your welfare. Start with a quality vehicle or trailer. And if it needs renovations, get a professional to make them to ensure everything is up to code. The unit should have a large water tub with large storage and waste tanks. It’s also a good idea to invest in a table that goes to the floor, a walk-in tub and ramps rather than stairs, which are better for older dogs. Other things to consider are generators for dryers and shampoo mixers for tubs.
Another big benefit to mobile is charging higher prices. As a mobile groomer, you’re providing a service at the owner’s home where they can see where their dogs are being groomed, and they generally have more input. People with large disposable incomes prefer mobile groomers so they don’t have to make time to drop dogs off. Therefore, mobile grooming can be a lucrative business. But to get high-paying clients, you also need to be excellent at grooming and customer service and consistent in quality.
Mobile grooming also requires using equipment that is practical and useful for mobile and may differ from a salon setting, as you want to try to reduce your grooming time. This is why a lot of mobile groomers use a shampoo mixer to reduce the bathing times, and they tend to use HV dryers more frequently than a salon to reduce drying time.
Going back to safety, one key tool you will need is knowledge of pet first aid. If you do not have a pet first aid qualification, it would be a good idea to take a course and get certified. Make sure the course you take includes drowning, poisoning, and choking for small, medium, and large breeds and is taught by a qualified, knowledgeable individual or organization.
To recap, mobile is for an experienced, knowledgeable, fast groomer with excellent customer service who can work autonomously to a high-quality finish. You can charge more per dog, but generally don’t groom as many dogs in one day. You will drive for long periods, need to navigate neighborhoods and traffic, be flexible to change, excel at time management, and be organized and business minded.
Salon grooming is for all groomers, but with more overhead than mobile. You usually cannot charge as much per client, but you can generally do more dogs in one day, have more flexibility with timing and can employ helpers more easily. You also have the luxury of working in one place and with co-workers; although, some people like the aspect of being out and about and on their own, which mobile grooming provides.
So, it really comes down to who you are as a groomer, what your goals are and what abilities you possess. Whatever you do, enjoy and happy grooming!
The following are some basic tips you should share with your clients before they attempt any at-home grooming. Any product or tool recommendations should be based on the individual dog.
First and foremost, I really only recommend these tips for a dog that is used to regular grooming. Second, remember that animals pick up on your emotions, so only attempt this with confidence and compassion. Finally, remember that you and your dog will get better with each groom.
While bathing in a floor-level tub or shower is just fine, I do recommend investing in a Booster Bath. This investment will last many years for the average pet owner and will save your back as well as help ensure you get a thorough rinse.
Be sure the shampoo you are using is made for dogs. Apply the shampoo, scrub all over and rinse. The first rinse isn’t super important because you’re going to reapply shampoo and scrub a second time. When you rinse the second time, though, be super thorough. I really only recommend a required conditioner on dogs getting bathed once a week.
While we can’t prevent our clients from taking on some of their dogs’ grooming needs at home, we can guide them on how to do it correctly, for both the safety of the dog and a better-maintained coat.
Use a wire slicker brush to do a thorough brush against the grain of the coat to check your work. Follow that with a steel comb, making sure it can glide smoothly through the coat as you lay it back down.
For any trimming, you’re going to place your dog on an elevated and safe surface. Firmly yet kindly hold your dog by the hair on their chin to control them for their safety. Use a steel comb to comb the hair toward the eyes and use a small pair of hair-cutting scissors to trim the hair on the inside corner of the eye at a 45-degree angle. Then comb your dog’s eyebrows down and use your scissors to trim the hair short on the outside corner of the eye, not across the whole front of the brow.
To trim the feet, comb all of the hair to the bottom of the dog’s foot and trim a straight line that is parallel with the pads of the feet.
While we can’t prevent our clients from taking on some of their dogs’ grooming needs at home, we can guide them on how to do it correctly, for both the safety of the dog and a better-maintained coat for us to work with when they do come in for their professional grooming appointments.
at allergies are a common concern among cat owners, affecting millions of people worldwide. As professional pet groomers, understanding the causes of cat allergies and how grooming practices can alleviate symptoms is essential for providing the best care and help to both cats and their owners. The following explores the causes of cat allergies, the role of grooming in reducing allergens and tips for educating clients on maintaining an allergy-friendly home environment.
It’s important for groomers to understand that Fel d 1 is not limited to long-haired or short-haired cats; all cats produce this protein, making it a universal concern for allergy sufferers. However, the amount of Fel d 1 produced can vary depending on the cat’s age, sex and health status, with intact males typically producing higher levels of the protein. Contrary to old wives’ tales and some marketing claims, there are no cat breeds that consistently produce lower levels of Fel d 1.
In addition to regular grooming, there are several steps that cat owners can take to reduce allergens in their home. As a professional groomer, you can offer valuable advice to your clients on how to create an environment that minimizes the impact of cat allergies. Here are some tips you can share:
While this food is not a cure for cat allergies, it can be an effective tool in a comprehensive allergy management plan, alongside regular grooming and home-cleaning practices. If you do inform your clients about this new option, be sure to encourage them to first discuss the food change with their veterinarian.
Additionally, staying informed about new developments in pet care, such as the introduction of allergy-reducing cat food, allows us to offer comprehensive advice and solutions to our clients. In doing so, we can enhance our reputation as knowledgeable and compassionate professionals dedicated to the wellbeing of both cats and their owners.
by Anjie Coates
Photo by Anjie Coates
by Anjie Coates
Photo by Anjie Coates
- allie is a beautiful, sweet Llewelin Setter and a regular at the salon.
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Callie arrived a bit early so I open the crate next to her and take out a different dog first.
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Callie: “Anjie! I’m right here!”
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“I know, babe, I have to finish Joey first. You’re next though,” I tell her.
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Callie: “But I’m right here!”
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“I know. I promise you’re next!” I assure her.
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Callie: “Fine. I guess I can wait…”
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I finish Joey and head over to grab Callie.
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Callie: “It’s me! I’m still here!”
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“Yes, I know you are, hun. I can only groom one of you guys at a time though,” I explain.
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Callie: “I just figured you didn’t know it was me, because I know I’m your favorite.”
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“I did, actually. And while I do love you very much, I have to do you guys in order, because that’s only fair,” I tell her.
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Callie cuts me off with a head bump to my face to let me know she knows she’s a favorite.
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“But I love Joey a lot too; he’s a sweet boy,” I say.
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Callie: “It’s OK, I know you don’t want him to know you love me more.”
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I chuckle while I continue to comb out her feathering, and say “You’re too much, girl.”
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Callie smiles at me and gives me a kiss: “I know.”
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“OK, let’s measure that growth under your ear so we can tell your Dad where it’s at,” I tell her.
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Callie: “OK!”
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I measure the small growth under her ear with the measuring tape I keep in my toolkit so I can let her owner know if it’s gotten any larger.
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Callie: “Good?”
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I look at the index card and compare the measurements: “Same size, that’s good! I’ll let Dad know,” I assure her.
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Callie: “Good! Now a treat for being a good girl?”
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“Of course, you always get the holding-still treat for that,” I reply as I hand her a tiny piece of freeze-dried beef liver, which disappears in a second.
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Callie: “We done?”
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“We are, babe!” I tell her.
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Callie: “Picture time! What’s the costume?”
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“I don’t really have any for this theme; just a bandana this time,” I say.
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Callie: “But costumes mean more treats.”
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“You’ll get the same treats. You are, after all, a favorite, as you’re well aware,” I remind her.
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Callie: “Do you say that to all the dogs?”
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“Well, not exactly, because some are cats or bunnies….” I trail off.
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Callie: “You didn’t answer the question!”
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“You are hands down my absolute favorite Llewelin Setter,” I tell her.
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Callie: “I knew it! You love me!”
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“Yes, I do,” I assure her as I hand her a treat.
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When her Dad arrives I update him on the size of the growth and tell him Callie is my favorite Llewelin Setter.
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“How many do you have?” he asks.
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“Well…just Callie,” I say.
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Callie: “I’m the best one and her favorite!”
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And I reply,
CLASSIFIEDS
- Loyal customer base
- New clientele every week
- Fully equipped grooming stations
- Prime location in Chicagoland area
- Desirable location in upper-middle-class neighborhood
- Has capacity to accomodate additional groomers; spacious, bright, clean, and open shop
- Designated, private, cat grooming area
- Laundry
- Office
- Hassle-free parking
Call broker Larry at 630.796.0070, EXT: 1, for more details. Email: lswanson@tworld.com
Call (717) 691-3388 ext 224 to place a Classified.
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