Developing Habits that Lead to Success typography
Define Your Identity (Because You’re More Than a Groomer!) typography
Why Are You Burnt Out? typography
Groom Expo West 2024 Contest Results logo and typography
April 2024
“The Grooming Industry’s Trade Magazine!”

Contents | April 2024

26

by Kathy Hosler

34

by Kim Kier

Editorial Staff
Editor/President
Todd Shelly
todd@barkleigh.com
Chief Operations Officer
Assistant Editor
Gwen Shelly
gwen@barkleigh.com
Managing Editor
Rebecca Shipman
rebecca@barkleigh.com
WEB MASTER
Luke Dumberth
luke@barkleigh.com
ART DIRECTOR
Laura Pennington
laura@barkleigh.com
SR. GRAPHIC DESIGNER
Brandi Aurelio
brandi@barkleigh.com
JR. GRAPHIC DESIGNER
Carlee Kubistek
carlee@barkleigh.com
DIGITAL MARKETING
SOCIAL MEDIA COORDINATOR
Cassidy Ryman
cassidy@barkleigh.com
Marketing COORDINATOR
Allison Smith
allison@barkleigh.com
DIRECTOR OF MARKETING & CLIENT RELATIONS
James Severs
james@barkleigh.com
ACCOUNT MANAGER/EXECUTIVE ASSISTANT
Karin Grottola
karin@barkleigh.com
ADMINISTRATIVE ASSISTANT
Britany Smith
britany@barkleigh.com
Columnists
Kathy Hosler
Daryl Conner
Mary Oquendo
Jonathan David
Lynn Paolillo
Dr. Cliff Faver
Jennifer Bishop Jenkins
Blake Hernandez
Copyright April 2024. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com
Mary’s Musings
It’s Time to Define Your Identity (Because You’re More Than a Groomer!) title
digital illustration of a woman looking in a mirror with the reflection wearing a different wardrobe
by Mary Oquendo
It is easy to fall into the trap of allowing your work to define you. After all, you spend so much time, money and energy to ensure its success. What starts as a clear division of you from your business becomes a fine line, and before you know it, there is no line, and your business has your identity wrapped around its fingers. And now, the typical day-to-day obstacles of running a business—such as stagnant sales, poor reviews, questioned protocols and so forth—become personal attacks rather than the opportunity to review how your company operates.

We all know the importance of setting good boundaries with our clients, but the most significant boundary that should have been set—the one between you and your business—is taken for granted. Like a bad client, our business begins to walk all over us. We start making decisions without the opportunity to review them because it isn’t just that the company is wrong, it’s your reputation that’s on the line.

This lack of separation is not something that happens overnight; it’s gradual. You only notice once you’re posting angry responses to reviews and to other groomers who talk about different methods utilized in their businesses. So how do you know if you, too, have blurred the line between you and your business?

To start, ask yourself these eight questions:

  1. How much time do you spend thinking about work at the end of your day? If your response is, “What end of day?” then there is no separation, and you’re probably overworked, over-managed and burnt out.
  2. How do you describe yourself? Can you do it without using the words business owner or groomer? Your occupation is not who you are. This one is tough, but it should be easy. We’re so used to being defined by our roles that we forget we’re people.
  3. How much time off do you have in a 168-hour week? Be honest with yourself. Where are you in that 40-168 range? When was the last time you took a vacation? Overworking and never taking a vacation is not a badge of honor. You don’t have to go anywhere or spend money; just don’t work.
  4. How much work are you doing in your business because only you can do it right? Think about hiring out for different aspects of your business if you can afford to.
  5. What do you do for fun (unrelated to work)? Do you have any hobbies?
  6. How would you feel if you had to choose a different profession tomorrow?
  7. How often do you go to social media for a rebuttal or to tear down what someone else is doing?
  8. Do you feel excited or exhausted when you think of your business?
So, what can you do to fix the lack of separation? This may not be an easy or painless fix, and you may have to bring other professionals in to help you, but here a few suggestions to get you started:
  1. Set a beginning and end to your day. If your day ends at 5:00, leave at 5:00 and don’t accept or return calls to clients until the following day during your designated work hours.
  2. Take a vacation. Close down your business for a week. If you can’t shut down because you planned on income coming in 52 weeks a year rather than 50, it’s time to sit down with a business coach or accountant and rework your pricing.
  3. Know when to delegate and hire out. Need help figuring out where to start? Get a business coach.
  4. Rework your processes so you are more efficient. Again, if you need help figuring out where to start, get a coach.
A business coach is the best investment for your business and personal sanity. A coach can look at your business without the emotional baggage you’re carrying to help you make the necessary decisions for your success. However, you can also get recommendations from friends and colleagues.
Separating yourself from your career will allow your business to evolve and grow in a manner that represents your ideals, not the other way around. You’ll become excited about your business when it flows from a place that resonates with you—and you will get your identity back!
Groomer’s Guide
Protect and Preserve Your Hands by Preventing Arthritis
by Jennifer Bishop Jenkins
You’ve probably heard older groomers express regret that they did not do more when they were young to take care of their hands. You may have seen some of us with swollen joints and bent fingers, or others wearing compression gloves, splints or other mechanical aids, and even some with surgical scars.

As groomers, we make our living with our hands. They are our most important tools and our most precious asset. Now that I am well into my 60s, after 45 years of part- and full-time grooming, the pain in my arthritic hands is pretty much constant throughout the day and night. I have a specialized hand doctor, general weakness in both hands, have had multiple surgeries and injections, use braces or compression aids, get regular massages, and must employ other strategies that are a constant, and expensive, part of my life now.

pen sketch drawing of open hands with wrist connected
Luckily, there is a lot of good information out there to guide the many millions of us who rely on our hands for our livelihoods. And everyone in the grooming industry can relate to this issue. If you are younger, your focus must be on prevention. For those of us already dealing with it, our focus is on treatment and protecting what we have left. I invite all younger groomers to connect with some older groomers and ask questions. Start a conversation between generations and let’s really talk about taking care of our hands and our bodies. Shop owners and supervisors especially have a moral and legal duty to keep their workforce able and healthy, and should always be attentive to worker safety and wellbeing, both short and long term.
TYPES OF ARTHRITIS
The Mayo Clinic tells us that arthritis is, “the swelling and tenderness of one or more joints. The main symptoms of arthritis are joint pain and stiffness, which typically worsen with age. The most common types of arthritis are osteoarthritis and rheumatoid arthritis. Osteoarthritis causes cartilage—the hard, slippery tissue that covers the ends of bones where they form a joint—to break down. Rheumatoid arthritis is a disease in which the immune system attacks the joints, beginning with the lining of joints.”1

Since rheumatoid arthritis can be inherited, is more serious and medically caused, it is not usually linked to work-related stress or injury. Osteoarthritis is what groomers commonly struggle with as they age. Osteoarthritis is caused by physical activity, stress, repetition, working conditions and other matters over which we have more control, such as our diet.

In a recent poll of those over 50 in the United States, over 60% reported having arthritis that limits their activities, 30% reported being diagnosed with osteoarthritis from wear and tear on their joints, and 70% reported being in pain from it.2 Osteoarthritis is described as a degenerative joint disease by other medical experts and is more likely to occur as a person gets older.

Dr. Wayne McCormick, a geriatrician at the University Of Washington School Of Medicine says, “It’s basically just worn-out joints. Osteoarthritis is most commonly seen among people over 50, particularly women.”3

CAUSES OF ARTHRITIS
There are many factors that contribute to arthritis, including injury and stress. My earliest arthritis developed in my right hand where fingers had been broken when I was 25 years old while showing a dog. I was in a cast and the broken fingers healed, but by the time I reached my late 40s, I started having symptoms in those fingers including pain, swelling, bone spurs and twisted joints.
sketch drawing of a healthy joint, osteoarthritis, rheumatoid arthritis
The New York Times reported, “About 12 percent of osteoarthritis cases are a result of joint injuries, such as meniscus or ligament tears, from when they were young. Arthritis is also more common among people who have a family history of the condition, or who have certain chronic conditions such as obesity, heart disease or diabetes.”3

Cleveland Clinic tells us, “There are hereditary forms of osteoarthritis that are caused by mutations in genes for collagen. This type of osteoarthritis can first appear at a young age, quickly causing severe damage, though not very common. Around 40 to 65% of osteoarthritis has a genetic component, with a stronger link for hand and hip cases. The influence of other factors, such as obesity, joint injuries, aging and joint anatomy, also is quite substantial.”4

Bone spurs are another aspect of osteoarthritis that many of us now experience, which one article describes as, “… when [cartilage] starts to break down, the bones of the finger joints become irritated and inflamed due to increased friction. When this occurs, the body creates new bone as it tries to repair itself, resulting in an overgrowth of bone (bone spur) in the joint spaces of the fingers … Bone spurs may also occur when the body tries to heal itself after an injury or due to repetitive overuse … Activities that cause repetitive joint use and stress in the hands can cause cartilage between the joints of the fingers to break down, causing damage that leads to bone spurs.”5

Hand surgery can sometimes be required if the bone spurs break away inside the fingers and need to be removed. Care for bone spurs includes rest, immobilization with splints, ice, physical therapy with a hand specialist, over the counter NSAIDs and corticosteroid injections directly into the joints, which is something else I have benefitted from.

A HEALTHY LIFESTYLE MATTERS
There are many reasons that we should care about living a healthier lifestyle. Not smoking, drinking heavily or using recreational drugs, in addition to keeping a healthy weight, getting enough sleep, regular exercise and eating a healthy diet all contribute to a longer, happier, more functional and healthier life.
The Arthritis Foundation blog tells us that these same practices will also reduce the risk of developing debilitating arthritis. They also list these additional healthy practices as helping with arthritis:6
  • Avoid eating processed foods.
  • Don’t dwell on your pain, but do track it each day, perhaps recording with a number to indicate the level of discomfort.
  • Do not wear uncomfortable or poor-quality shoes.
  • Pace yourself and take breaks.
  • Get your family and friends involved with your arthritis awareness.
Having groomed regularly for decades and worked with hundreds of groomers, I have seen tons of bad shoes, consuming too much unhealthy processed foods and sodas, working without taking breaks, working too long a day and working too many days in a month. Also, groomers often are not willing to turn down dogs they probably should not attempt to groom.
LEARNING TO THINK AHEAD
Ideally, we all would learn the importance of taking care of our health when we are younger, but we tend to act as if we are immortal. I am only one of a legion of older groomers I know who regret that we did not pay attention to the problem until it was too late to prevent it. I never thought about the importance of protecting my hands until the surgeries and arthritis had already begun. The sad fact is, I could have continued working much longer and much more profitably if I had taken better care of myself.

In a Psychology Today article that asks why young people seem to feel immortal, Dr. Gary Wenk explains that it takes well into our 20s and 30s for our brains to fully develop and enable us to anticipate the consequences of our actions. He says, “When your frontal lobes finally complete their process of myelination, they begin to work properly, and you stop doing dangerous things. Most importantly, you stop feeling immortal.”7

Sadly, by the time many of us pet groomers are in our later 20s and 30s, we have already established patterns and habits, including how we groom, that are not good for our bodies in the long term.

DANGEROUS GROOMING PRACTICES
The list of grooming behaviors, processes, and tools that hurt our hands and contribute to painful arthritis as we age is long, but here are a few examples:
PROBLEM: Scissors that don’t fit your hands, that pull your thumbs into contorted positions and hold them there, that don’t cut easily or open and shut smoothly, or that move easily into various positions.
SOLUTION: Invest in good shears that work best with your hands and have been professionally fitted. The return on your investment in quality shears fitted to your individual hands and styled for specific jobs you do is a no-brainer in terms of value.
PROBLEM: Holding the front legs of a dog that is resisting you clipping their toenails. Most dogs can and will pull back hard on your hands as you try to work on their front feet. While back-leg toenail clipping is not usually as much of an issue for your hands, it can be with some dogs.
SOLUTION: Take just a minute and have another person hold the dog with their hand locked behind the dog’s elbow above the foot on which you are clipping the nails, pushing the elbow forward. This prevents the dog from pulling that foot backwards with all its strength.
PROBLEM: Brushing out a matted dog or one with a heavy coat. Also, any hand-brushing or combing where you are pressing hard or tugging with your hands, gripping, pulling or pushing brushes and combs through heavier coat.
SOLUTION: Pre-soak dogs’ coats in conditioners before bathing, then during the bath use a high velocity dryer to loosen the hair or fur. Also use mat splitters to slice and loosen clumps and other accessories that help you more easily hold the combs and blow-dryers. Don’t rely on muscling through heavy coat with hand strength alone.
PROBLEM: Holding a tight-grip position or awkward stance for a long period of time, such as when holding a dryer or leaning over.
SOLUTION: Relax your hands, change positions regularly and use your larger joints (like your elbow or shoulder) when possible to do certain jobs instead of your fingers.
PROBLEM: Repetitive motions such as scissoring for long periods of time or holding vibrating clippers.
SOLUTION: Vary your grooming tasks and avoid long stretches of repetitive motions. Use lighter-weight clippers, attachment combs or other tools to skim off some of the bulk of the hair that is being cut to reduce the amount of finish-work scissoring needed. Wear protective braces, compression wraps, splints or other supports that have been fitted for you by an orthopedist.
HEALTHY FOR A LIFETIME
For people like me who have arthritis already, stretching and keeping the joints moving is important. I have been to many doctors and physical therapists, I listen to their advice, and I take it. One of my favorite personal therapies, besides professional massage, is warmth from a hot wax hand therapy unit. A microbubble bath can also help penetrate inside the skin to deliver warmth to arthritic joints. In addition, there are many resources online that will walk you through exercises that will help your hands in both preventing arthritis and treating it.

Food choices can also help. One source outlines the follow six foods/food groups as being the most beneficial in reducing joint pain and inflammation:8

Broccoli, Brussels sprouts, cauliflower and cabbage scribbled sketch
Broccoli, Brussels sprouts, cauliflower and cabbage, which contain sulforaphane, have been shown to reduce inflammation, not only affecting arthritis but also preventing other ailments as well.
salmon and mackerel scribbled sketch
Eating fatty fish rich in omega-3 fatty acids like salmon, tuna, mackerel and trout, or taking a high-quality omega-3 supplement can aid in preserving cartilage and fighting inflammation.
Turmeric scribbled sketch
Turmeric contains curcumin and is well-documented to have anti-inflammatory benefits. Turmeric is best absorbed when mixed with black pepper and many over-the-counter versions of that combination are available.
Garlic, onion, and shallot scribbled sketch
Garlic is a member of the genus Allium, which also includes onions, leeks and shallots. All contain a compound called diallyl disulfide that can help limit cartilage-damaging enzymes.
cherries scribbled sketch
Tart cherries have also been shown in multiple studies to have many benefits, especially in supplements available in concentrate or extract.
strawberry, kiwi, and bell pepper scribbled sketch
Finally, vitamin C is essential to our long-term health and is not only proven to benefit cartilage production, but also linked to many benefits such as cancer and osteoarthritis prevention. Vitamin C is abundant in citrus fruit, strawberries, bell peppers, parsley, broccoli, kiwi, cantaloupe and Kakadu plums—the world’s richest source.

The sooner we start thinking about the span of our lives that lies ahead of us and realize that what we do to our bodies now will have significant consequences in our most productive and important years, our 40s and beyond, the longer and more productive our careers—and lives—will be.

References:
  1. Arthritis. Mayo Clinic. https://www.mayoclinic.org/diseases-conditions/arthritis/symptoms-causes/syc-20350772
  2. Arthritis and Joint Pain. (2022, Sept). University of Michigan. https://www.healthyagingpoll.org/reports-more/report/arthritis-and-joint-pain
  3. Is Arthritis Avoidable? (2023). New York Times. https://www.nytimes.com/2023/04/18/well/live/arthritis-prevention-symptoms.html
  4. Is Arthritis Hereditary? (2019, June). Cleveland Clinic. https://health.clevelandclinic.org/is-arthritis-hereditary
  5. What Causes Bone Spurs in the Hand? (2023, Sept). Very Well Health. https://www.verywellhealth.com/bone-spurs-in-hand-5095905
  6. 5 Bad Habits to Drop for Better Arthritis Management. (2021, Jan). Arthritis Today Magazine. https://blog.arthritis.org/living-with-arthritis/bad-habits-arthritis-tips/
  7. Why Do Teenagers Feel Immortal? (2010, Aug). Psychology Today. https://www.psychologytoday.com/us/blog/your-brain-food/201008/why-do-teenagers-feel-immortal
  8. 6 Foods That May Help Your Arthritis. (2023, April). Arthritis Foundation. https://www.arthritis.org/health-wellness/healthy-living/nutrition/healthy-eating/six-foods-for-arthritis
Groomer Story
The Road To Mobile Grooming Success: Tracy Jervis' Story
by Jen Phillips April
Photos provided by Tracy Jervis
y phone is always ringing. My biggest problem right now is finding a place on my schedule to put the dogs,” says central-Virginia-based groomer Tracy Jervis.

After years spent as a homemaker and now in her 50s, the new groomer took a leap of faith in opening a mobile grooming business in 2020 during the COVID-19 pandemic, but luckily it’s paid off financially and emotionally.

However, the seed to pursue dog grooming was planted decades before when Tracy bred Maltese. “I’d take them to PetSmart for grooming and would see 20 dogs coming in, plus 20 going out,” she shares. “I started doing the math, and I could see the potential of making a good income doing something I didn’t mind doing. I was thinking about being a cosmetologist, but thought dog grooming would be awesome, too.”

a photo collage of Tracy and her husband, her grooming van, and a freshly groomed dog
In between grooms, Tracy cared for the puppies’ coats at home with the help of her husband, Willie, who would hold them while she groomed. “At the end of the day, we absolutely adored our pups and felt proud of our work,” Tracy says. “We work great together. I’d ask him to help me start a grooming business, but he always said, ‘Where will you get the dogs from, Tracy?’”
Before her career in grooming, Tracy got experience dematting dogs, too. “Sometimes, our neighbor would bring their matted dog to me to groom,” she shares. “I recall thinking that I could save the coat before I even knew what dematting was. While grooming that dog, I was already feeling proud that my neighbor was going to be shocked to see how cute her fur-baby would look. In the back of my mind, I thought I’d really like being a dog groomer. It never dawned on me the money I’d make until later.”

As a dedicated domestic engineer, Tracy knew she wanted a career when her children grew older. To prepare, she attended cosmetology classes at the local community college. “I worked for a while at Wal-Mart cutting hair during my internship program,” she shares. “I felt nervous all the time, and it was hard to enjoy working in public and being responsible for how the person would look or react.”

Eventually, Tracy quit because she wasn’t comfortable. Then, she attended dental assistant school and worked as a dental assistant and office clerk in two separate locations for nearly three years. But when the pandemic hit, Tracy found herself laid off from the dentist’s office.

a photo collage of Tracy and her husband actively grooming different dogs of various sizes
Unemployed, she returned to the dog grooming dream she’d nurtured for so many years, which is when she noticed there was only one area groomer and a lot of demand. With pandemic relief funds in hand, Tracy Googled the average groomer’s income and came across Wag’n Tails “Putting Your Dreams in Motion” video. This was the proof she needed to get her husband’s buy-in for her dream!

“Right away, I took the video and showed him,” Tracy explains. “To my surprise, he said, ‘Well, if this is what you want to do, then we better go all out! Go find what you want to do—shop or mobile.’”

Tracy discovered mobile groomer Jessica Adorno’s Facebook page and says, “Jessica continues to inspire me and is available for Q&A. I went to the Hanvey site and KNEW this was it! It was a huge step for us, as I had no formal experience in dog grooming other than my little home hobby of breeding and grooming. It was risky.”

Tracy found a 2017 Mercedes-Benz Van in Kentucky, which fit the timeframe for Hanvey to convert. While waiting on the van conversion, Willie and Tracy brainstormed business names. “I thought Scrubs and Loves would be fitting,” recalls Tracy. “No one wants to love a dirty dog; the name was fitting.”

Knowing she needed more than just a van to build her business, Tracy went to work on acquiring everything else she needed: “I used my unemployment money to buy all my grooming shears, clippers, blades, etc., and saved some for my decals on the van,” she shares. “But most importantly, I used some of the money for my online grooming class to get my certificate from onlinedoggrooming.com.” 

However, an online grooming school doesn’t offer hands-on grooming, so Tracy found other programs to join, too, such as Learntogroomdogs.com, Paragon School of Grooming and Groom Haüs.

a before and after comparison of Tracy's mobile grooming van
With her newly-converted van and growing grooming skills, Tracy took to her driveway as an internship. “I went online to my Facebook page and posted about our new business and asked if anyone would like to give me a try,” she shares. “I groomed dogs for free as I worked on doing everything I learned. Good people still tipped well, but I never asked, and everyone knew it was practice for me.

“I worked for several weeks grooming all sorts of dogs,” Tracy continues. “At the end of my course, I sent in three pictures and aced my test! I was happy to print off my certificate and happily display it in my van today.” 

In August 2020, Tracy officially opened Scrubs and Loves for business. “I couldn’t believe I was finally grooming and owning my own business,” she shares. “I was really doing it, and it felt great! It came so easily to me. I absolutely get an inside rush of pride every time someone says to their dog how beautiful they look. It’s a good feeling, and I’m so blessed to have this wonderful career.” 

Since then, Tracy continues to learn from different groomers and websites. Of course, some techniques are more difficult to master.” Tracy says, “I struggle with Asian fusion-style grooms and Poodle feet, and I struggle to get both sides of any dog’s face the same.” 

Always the researcher, Tracy found a tool for men’s beards online that solved her problem. “One day I was online ordering products, and I saw a neat little tool for men who had beards, and right away got a bright idea. So, I bought that Beard Guide and tried it out. My struggles with getting the face the same on both sides were over.

“Sure, it took some time to learn how to hold it just right,” Tracy continues. “And not all dogs want to give me a minute to hold it there, but it worked. So glad I discovered it! I can use it around feet, too.”

Eager to immerse themselves even further into the grooming industry, Tracy and Willie attended their first Groom Expo in 2022. “I will never forget that day,” Tracy shares. “We walked in, and both our jaws dropped. It was absolutely fantastic. The lights, the music, the people, and all the products. It was like walking into a secret world of dog grooming—a members-only type thing. I’ve never felt so proud to be part of something so grand.”

Willie even took the Brusher Bather Certification Course at Groom Expo, and now helps Tracy out in the van on Saturdays. “He said it is his downtime from work,” Tracy explains. “It clears his mind, and he enjoys talking to the people and seeing everybody’s smiling faces.”

With business booming and the money coming in, Tracy is working towards finding the right balance of the “perfect-fit” dogs. “I have been grooming nonstop since I started,” she shares. “If I allowed it, this business would have me 24-7, so eventually, I would like to slow down and do just a few dogs a day—weeding out any dog that makes me stressed or feel uncomfortable. This opens the way to take on other dogs that would be a good fit for me.”

a brown poodle getting its face trimmed
Always the researcher, Tracy found a tool for men’s beards online that solved her problem.
Slowing down in her business will also allow Tracy to continue to invest in her education and work toward her future goals. “For now, I’m working on Breed Standard grooms and improving them by watching as many educational courses as I can.  Later, I would like to open a school for new groomers in our area.” 

To conclude, Tracy says, “Each person needs to explore their own value and priorities. If you believe it, then you can achieve it. I know it’s hard to do it if no one is backing you up—and you can’t do it alone—but if there is a strong will for it, then there will be a way.”

Grooming Gab
Groomer Self-Care: Priority #1 typography

by Kathy Hosler

Iknow a stylist named Jenny who has been grooming for eight years. Four years ago, she opened her own salon where she put in many long hours and went above and beyond to attract and retain clients. She came in early, stayed late and often gave up her days off to accommodate her growing clientele. She did her best to please each client—often de-matting pets other salons had refused. Now, four years later, Jenny is successful…or is she?

Jenny still works long days. She doesn’t even stop for a lunch break, instead she depends on coffee and energy drinks to get her through the day. All the clients she accommodated by working extended hours when she first opened expect that to continue, and for Jenny to be at their beck and call. She tries to get her clients to pre-book their next appointment, but few do. Instead, they call Jenny when their pet is overdue for a groom and expect her to get them in immediately. And, if they neglect to brush their pet at home, they demand that she de-mat it. After all, she did it for them before.

Jenny is struggling. She is overworked, has no time for herself and is often bullied by clients who have little or no respect for her. This is not at all what she envisioned when she opened her salon. Jenny is exhausted and miserable. She feels helpless and thinks that her situation is hopeless. And, although she never told anyone, she is depressed and wonders if she can go on. Unfortunately, Jenny is not alone. Many groomers are struggling.

“I think that groomer self-care is one of the most important things we should talk about in the grooming industry. Your physical and mental health has everything to do with how you groom." - Jay Batista

“I think that groomer self-care is one of the most important things we should talk about in the grooming industry. Your physical and mental health has everything to do with how you groom.

– Jay Batista

“I think that groomer self-care is one of the most important things we should talk about in the grooming industry. Your physical and mental health has everything to do with how you groom." - Jay Batista
I recently spoke to elite pet stylist and educator Jay Batista about the importance of groomer self-care. Jay knows first-hand about the struggles groomers have, as he has lived with depression and anxiety. Jay is a successful groomer, educator, brand ambassador, influencer and speaker. He presents seminars on groomer self-care, and in those seminars, he shares why it is so important for groomers to make their physical and mental health a priority. He also provides tips and suggestions on how to accomplish it.

“I think that groomer self-care is one of the most important things we should talk about in the grooming industry. Your physical and mental health has everything to do with how you groom,” Jay states. “I talk with many groomers, and it’s pretty evident that there is a lot of anxiety, depression, and eating disorders in our industry—and it’s definitely increased since COVID.

“Grooming and everything that goes with it can be overwhelming,” he continues. “The phone ringing, difficult dogs and cats, demanding owners, equipment breakdowns, etc. For many groomers, it’s a daily rat race. They work, work, work all day long, existing on coffee, soda, and energy drinks. Their anxiety levels rise. The pets pick up on the groomer’s anxiety and become more difficult to groom. That adds even more stress to the groomer’s day. When they try to deal with all of this, a groomer’s mental and physical health often suffers.”

So, I asked Jay to share some of his thoughts and suggestions about the things that groomers can do and why they need to make themselves a priority. Here is what he had to say…

“Number one—don’t quit,” Jay says emphatically. “Almost everyone is struggling with something. So many groomers are stuck doing the same thing day after day. They don’t eat well, sleep well, they have no real goals, and often turn to alcohol and other things to keep going. Love and be kind to yourself. That’s hard for a lot of people who are trying to build a business or are supporting a family. They often put their own needs last. But, you need to love and take care of yourself in order to be able to care for others.

“Make improving your health a priority,” he continues “At work, stay hydrated and eat foods that will nourish and fuel your body. Don’t starve all day long, then go home and eat everything in sight, and then go to bed. Instead, take a lunch break, even if it’s just for a few minutes. Eat something healthy. It will give you energy to continue your work day.

“I think that groomer self-care is one of the most important things we should talk about in the grooming industry. Your physical and mental health has everything to do with how you groom." - Jay Batista
“Love and be kind to yourself. That’s hard for a lot of people who are trying to build a business or are supporting a family. They often put their own needs last. But, you need to love and take care of yourself in order to be able to care for others.”

– Jay Batista

“I think that groomer self-care is one of the most important things we should talk about in the grooming industry. Your physical and mental health has everything to do with how you groom." - Jay Batista

“Take breaks throughout the day, even if it’s just five minutes. You can’t perform your best when you work nonstop. Take a short walk to get some sunshine and fresh air. It will clear your mind, refresh you, and give you a brief break from grooming. Getting adequate rest is also crucial. You are not a machine that can operate 24/7. Your body needs down time to rest and restore itself.

“Invest in yourself. That’s a big one,” Jay adds. “Never stop learning. Go to shows and take hands-on seminars. Take private lessons, sign up for online seminars, join online groomer groups. Ask questions and learn everything you can from others. It will help you boost your confidence and your skills.

“Set goals for yourself,” he continues. “When you see an opportunity, take it. Don’t be afraid to try new things. Find what you’re good at, then work till you master it. You will never regret improving your skills and increasing your knowledge.”

In conclusion, Jay says, “One of the best ways to help yourself is to help others. Be kind and encouraging to other groomers. Network and build relationships with them. Life is not easy for anyone. Any act of kindness you do for someone may change that person’s life. And, if you are struggling with any mental health issue, never be afraid to reach for help.”

If you are need help or someone to talk to, you can contact the National Mental Health Suicide Crisis Line by calling 988.

At www.988lifeline.org you can call, text, or chat 24/7 at no cost to you.

The Spanish language lifeline is 1-888-628-9454.

If you speak a language other than English or Spanish, call 988 and you can be connected to a translator.

Deaf or hard of hearing can reach Lifeline via TTY by dialing 1-800-799-4889.

Groom Expo West 2024 Contest Results
Groom Expo West 2024
Contest Results
Nathan Austin posing with a dog and a trophy
Macie Pisa posing with dogs and a trophy
Yukiko Takano posing with a dog and a trophy
Kazuaki Jingu posing with a dog and a trophy
Wire Coated
Angelica Munios posing with a dog and a trophy
Melanie Charland posing with a dog and a trophy
Lis Johnston posing with a dog and a trophy
ALL OTHER PUREBREEDS
Kenta Nakamura posing with a dog and a trophy
Carmen Qiu posing with a dog and a trophy
Jovi Wagner posing with a dog and a trophy
Sporting
Dakota LaFleur posing with a dog and a trophy
Maria Gonzales posing with a dog and a trophy
Mackensie Murphy posing with a dog and a trophy
SALON FREESTYLE
Riley Richardson posing with a dog and a trophy
Naomi Mori posing with a dog and a trophy
Catherine Opson posing with a dog and a trophy
POODLE
Carolina Ridgeway posing with a dog and a trophy
Amber Scott posing with a dog and a trophy
Nathan Austin posing with a dog and a trophy
RESCUE ROUND-UP
Samuel Leva posing with dogs and a trophy
Yukiko Takano posing with dogs and a trophy
Katherine Greaney posing with dogs and a trophy
CREATIVE STYLING
Alyssa Kasiba posing with a dog and a trophy
Erin Hulland posing with a dog and a trophy
Milena Kon posing with a dog and a trophy
CREATIVE STYLING PEOPLE 'S CHOICE SPONSORED BY WAGGZ
Alyssa Kasiba posing with a dog and a trophy
CREATIVE STYLING PEOPLE 'S CHOICE SPONSORED BY WAGGZ
Alyssa Kasiba posing with a dog and a trophy
dog and a trophy
Alyssa Kasiba
Understanding Canine Stress During Grooming: A Key to Providing Better Care
by Kim Kier
Photos provided by Little Barks Boutique
In our line of work, we’ve all encountered dogs on our grooming tables who appear uncomfortable, are panting excessively or trying to escape—all clear signs of stress. We instinctively recognize these signals, but have you ever wondered what truly goes on in a dog’s mind during a grooming session?

In a 2022 case study published in the Brazilian Journal of Animal Science, researchers set out to investigate stress levels in dogs during their grooming experiences at a salon.1 The study involved a total of 55 grooming sessions, spanning from the moment the dogs were transported to the salon until they returned home.

The study encompassed evaluations of behavioral, physiological and blood components at various stages of the grooming process. The findings revealed that changes in dogs’ behavior and physiological parameters were most noticeable upon arrival and during the drying phase. Intriguingly, the characteristics of the groomers themselves also had an impact on the dogs’ behavior.

While grooming may seem like a straightforward process, it plays a vital role in a dog’s health and hygiene. Dogs undergo stressful situations during grooming, including interactions with unfamiliar people, contact with other dogs and exposure to a range of environmental factors. Though there is limited scientific research on this topic, studying how dogs behave during grooming can help us enhance the care we provide to our furry clients.

Study Details
The case study involved 33 dogs, consisting of 12 males and 21 females, all of which had been spayed or neutered. The grooming environment was bustling with various sounds, including barking, dryers and ambient music. To comprehensively understand the impact of grooming on dogs, researchers created a flowchart detailing behavior and physiological assessments at each grooming step.
Observed Behaviors
Researchers noted several behaviors during grooming, including:
digital outline of dog with front right paw raisedPostural Responses: Dogs displayed reluctance and attempts to escape from stimuli. Their heads were often lowered compared to their shoulders, tails were held low, and ears were lowered with tails tucked between their legs.
digital outline sitting with eyes closedCalming Signals: Dogs exhibited calming signals such as raising a paw, lifting a front paw, licking their nose, yawning, looking away, turning their heads, and vocalizing.
digital outline of scared dog barking and shakingPhysiological Behaviors: Panting, rapid open-mouth breathing, shivering, and shaking were observed.
digital outline of dog standing alertBehaviors Caused by Handling: Some dogs tried to escape, slipped, or changed positions.

Groomer’s Impact

The study found a correlation between cuddling dogs during bathing and fewer falls. Rude behaviors by the groomer correlated with low-tail behavior and falls. Additionally, there were negative correlations between the employee’s age and behaviors, such as raising the paw and panting during drying, while employee professional development correlated with heart rate. Rude employee behaviors were correlated with reluctant dogs, panting, shaking, looking away/turning of the head, and falls in dogs. This underlines the significance of kindness in our interactions with dogs.
chart showing the steps for the behavioral and physiological assessments and blood collection cycle
Arrival Matters
The study also highlighted the importance of how dogs are approached upon arrival. During transportation, dogs experience stress due to the unfamiliar environment and other factors. Even the short route from their home to the grooming salon, with curves and exposure to sunlight, led to dogs panting upon arrival. Dogs often exhibited flattened ears, tails between their legs and fearful behavior, reflecting discomfort in the new environment.
Impact on Physiological Variables
The study revealed that both bathing and drying had significant effects on dogs’ physiological variables, with increased heart and respiratory rates after these grooming steps. This emphasizes the need to observe and adapt to the dog’s comfort level during each grooming phase.
Crate Holding
Dogs showed various behaviors, including licking their noses, in response to employee movement near their cages. This could be due to their perception of strangers as threats. Signs of discomfort, such as yawning, also increased. Waiting in cages limited their space and forced them to be close to unfamiliar animals.
two dogs being bathed

Some dogs slipped during attempts to escape from bathing and drying, as they were not accustomed to the handling and the noises associated with it.

Escape Behavior

Escape behavior was observed, including attempts to open doors, press front paws against locks, or push bars with their noses.
Drying
The high noise from the blower during drying had a significant impact on dogs. Dogs have heightened sensitivity to sounds, and intermittent noise exposure during drying led to stress signs such as tail-tucking, shrinking and shaking.
Bathing
Some dogs slipped during attempts to escape from bathing and drying, as they were not accustomed to the handling and the noises associated with it. Successful escape attempts resulted in falls, emphasizing the need for caution.
Conclusion
In conclusion, this study highlights the importance of prioritizing the wellbeing of dogs throughout the grooming process. Our role as professional groomers goes beyond mere grooming; it involves ensuring the comfort, safety and happiness of our furry clients.

Kindness, empathy and attention to detail matter profoundly. Dogs are cherished members of families who trust us to provide the best care. As professional groomers, it is our responsibility to be their voice, to listen, observe and prioritize their needs.

By investing in training, knowledge and practicing kindness, we can make a positive impact on the lives of the dogs we groom. Let’s continue to put the welfare of dogs at the forefront of our work, ensuring they remain comfortable, safe, happy and healthy in our salons.

References:
  1. Ferreira, M.; Rodriguez, M. A. P.; Oliveira, L. L. S.; Maranhão, C. M. A.; Oliveira, N. J. F.; Carvalho, C. C. S.; Afonso, M.V. R. and Madureira, M. R. 2022. Stress in dogs during grooming in a pet shop. Revista Brasileira de Zootecnia 51:e20200154. https://doi.org/10.37496/rbz5120200154

Kim Kier is the owner/groomer of Little Barks Grooming & Boutique, an award-winning luxury Salon in Columbia, South Carolina. She is also a Master Pet Aesthetician, Professional Grooming Credential (World Pet Association), Master Groomer Behavior Specialist, Fear Free Certified Professional, Low Stress Handling Certified Level Silver Certified, and Certified Puppy Consultant. Kim has recently been honored to be named “Grooming Guru” by Pet Product News International for 2023, and is the author of “Groomers Business Journal.”

Developing Habits that lead to Success
by Malissa Conti-Diener
What’s your purpose when you open your eyes in the morning? Do you have a routine you follow or is your day chaotic from beginning to end? Life gets chaotic on its own, so to avoid drowning in uncertainty, give yourself permission to dream of, plan and build a life where success is something obtainable.

Being a successful pet groomer can mean many things to different people. Mostly it means accomplishing the goals you set for yourself. But before we can scratch that goal off our list, we first have to adjust the habits and behaviors that shape our ability to stay motived and achieve those goals.

They say that the most successful people have mastered the art of implementing and utilizing good habits. But what are “good habits” and how do we even begin to decode our habits, good and bad?

When we can commit to a set of habits, good or bad, it frees up our brain to make other decisions. This form of self-automation is considered a habit. Merriam-Webster defines the word “habit” as: a settled tendency or usual manner of behavior: an acquired mode of behavior that has become nearly or completely involuntary.

“Nearly or completely involuntary” is the money statement here. You know all those little things (behaviors) you do without ever thinking about? Those are your habits. At one time you consciously decided to do them, and then repeated them over and over again until they became automatically what you did in certain situations.

We all have habits that do not serve our greater good. We developed them over time and began to rely on them, even if they did not produce the results we wanted. The million-dollar question is, how do we break those involuntary behaviors and change? First, we must re-examine ourselves for self-improvement, and then take stock of exactly what habits we want to change.

We often set out with the best intentions and then fall prey to our comfort-zone habits. We are truly creatures of habit, and we will always follow the path of least resistance, even when we are the ones resisting. Change is tough, but with simple, daily, small changes you can overcome your worst habits.

More important than the specific habits themselves is that successful groomers harness the power of habit to control elements of their lives, thus enabling them to achieve their desires. But how do we control our lives to affect our behaviors?

1. Free up your decision-making.

We make thousands of decisions daily about what to wear, what to eat, when to go to bed, when to wake up, etc. To help enable success, focus on developing habits that eliminate the small decisions that you make every day to simplify your routine. Here are a few examples:

  • I will wake up at 5 a.m. every day by setting my alarm (and not hitting the snooze).
  • I will set a bedtime so I get enough rest. (Sleep deprivation leads to poor decision-making.)
  • I will simplify my work clothes and set them out each night before bed.
  • I will plan and prep my meals and not fall into old junk-food habits. (Poor nutrition and hunger lead to poor judgement and decision-making.)
  • I will organize my day according to my appointments before answering calls and seeing clients.
2. Prioritize your daily activities

We often suffer from decision-making fatigue. Yes, it is a real thing. We only need to look back at our busy days to see how our decision-making degrades as we get tired and overwhelmed during a normal day grooming. Have you ever said, “Why did I ever agree to that?” or “I let them talk me into…?” Most of the time it’s because you are operating in decision fatigue mode. By following #1, you are now allowing time to set your daily schedule to suit your greatest success. A freshly rested brain will function optimally, so taking on the big tasks at the beginning of your day allows you to do less as your day winds down. Here are a few examples:

  • I will prioritize my work tasks according to most important to least important. (Keeping a to-do list increases your chances of success by remembering what you need to do when.)
  • I will leave a time cushion between clients to stretch, breathe and reset before my next groom.
  • I will hold my customers to their appointment time and not allow early customers or late customers to disrupt my personal daily timeline.
3. Employ habit stacking.

There is no shame in dreaming big. But when we fail to obtain the big dream, it’s usually because we didn’t set up the ladder of smaller tasks to obtain the dream. When we focus on creating the smaller habits that lead to more small habits, we not only keep ourselves motivated, but we see an immediate reward in the completion of simpler, smaller tasks, eventually reaching our goal. Here are a few examples:

Dream: I want to increase my client list.
Habit Stacking: I will commit to creating a 30-day marketing campaign for my business.
Dream: I want to be a more educated groomer.
Habit Stacking: I will commit to attending one continuing education class a month.
Dream: I want to write a blog.
Habit Stacking: I will commit to writing one sentence a day in a journal for 30 days.
4. Serve others.

I am a firm believer that part of finding your purpose is in what you discover when you dedicate a part of yourself to service. But how do we make a habit out of service? As pet groomers, we are in the “service industry;” it literally is in the name of the industry we chose to make a career in. We serve hundreds of people through our business, including their four-legged family members. Are you seeing your job as a way to serve your community? Here are a few examples of how to make a habit of serving others:

  • Adopt a policy to educate your customers on better pet care. For example, you could write social media posts to educate your followers or host events for your pet-owning community.
  • Treat your job as a way to serve others. You can be humble and grateful and still enforce boundaries and limitations; service does not imply allowing others to treat you poorly.
  • Create relationships with others who dedicate their time to service. Likeminded people will continue to motivate and support you because you are working within a common goal.

By shifting the focus from the hard challenges of breaking down old habits to the more positive and action-centered building of new habits, you are actually giving your brain a confidence boost. It’s all about perspective. If you truly want something bad enough, you will be willing to work hard to build it. When you build a habit process (habit stacking) your brain builds a strong network of neurons to support your current behaviors. The more you do something, the stronger and more efficient the connection becomes.

When building new habits, it’s OK to use the old habits to build upon. That connectedness is called implementation intention. Rather than pairing your new habit with a particular time and location, you pair it with a current habit. This method, which was created by BJ Fogg as part of his “Tiny Habits” program, can be used to design an obvious cue for nearly any habit.

Once you have mastered this basic structure, you can begin to create larger stacks by chaining small habits together. This allows you to take advantage of the natural momentum that comes from one behavior leading into the next.

Here are a few examples of how to habit stack:

  • After I arrive at work, I will take one minute to meditate and center myself before beginning my day.
  • Before I greet my first customer, I will have my work station prepped for their pet.
  • Before I leave work, I will say one thing I am grateful for today.
The habit stacking formula is:
After/Before [CURRENT HABIT], I will [NEW HABIT].
You and you alone are responsible for your choices and behaviors. When you fall off your newly set habits and fall back into your old habits, the best thing to do is just start over again. We aren’t aiming for perfection; we are setting our brains up for repetition which eventually becomes an involuntary habit. I hope this article helps you find and create your own processes to change habits that do not serve you to positive habits that lead you to your purpose and success.
Better Cat Grooming
How Do Cats Get Matted? typography
by Lynn Paolillo
Photos provided by Lynn Paolillo

All too often in my grooming salon, first-time appointments are made when a cat is matted. Their hair has become thick, dull and oily, with large clumps all over. Most of the time, the owner is at a complete loss as to how they got matted in the first place. Was there a health change? Did they just stop grooming themselves? Did they rub around on the carpet? What was it that caused their cat to mat? This article will cover how cats become matted, which cats are at the highest risk for developing mats and what the options are to remove them.

close view of the rear portion of a cat with medium-length matted hair

All cats—even short-haired cats—are at risk of developing knots, tangles and mats.

What Does Matting Look Like?
Well, the first thing we need to address is that cat matting forms and looks very different from knots and tangles that you would see in a dog’s or even a person’s hair. The majority of cat mats are solid clumps of dead hair stuck together with oils from the skin. When a cat’s hair wants to naturally shed out, it will either fall out on its own, be ingested by the cat during self-grooming or it sticks together with other dead hair.

Over time, more and more dead hair sticks together with excess oils from the cat’s skin. Small clumps turn into large clumps, and large clumps spread and grow into more severe matting. Once matting has formed, there are only two options: it either gets combed out or shaved out. Cats aren’t equipped to remove matting on their own and it will only get worse and more painful.

Which Types of Cats Get Matted?

It may seem that only long-haired or very fluffy cats are susceptible to getting matted, but actually all cats—even short-haired cats—are at risk of developing knots, tangles and mats. Since it is dead hair compacting together, this can happen with hair at any length. For long-haired cats, the highest areas of risk for matting are the belly, armpits, sanitary area, chest, neck, base of the tail, back, sides and fluffy tails.

Now, I know what you’re thinking—um, that’s pretty much the whole cat. Well, welcome to owning a long-haired cat, for which, unfortunately, matting can be very common. It starts with small clumps of hair, especially in areas like the armpits, belly, sanitary regions and rear legs, then they get bigger and bigger and cover more areas until the only thing left to do is to shave and start over.

When trying to prevent matting on a long-haired cat, it helps to start on the “high-friction areas;” namely, the areas that can rub together when the cat moves, rolls around on the carpet, etc. So this includes the underside (belly, armpits, sanitary), the backs of the rear legs and chest.

For short-haired cats, the highest areas of risk for matting are the base of tail, chest, sides and along the back. With short-haired cats, they can be less likely to develop mats, but it is not impossible. Texture can play a big factor. For example, a silky, smooth-coated cat very rarely mats, while a thick, hairy, short-haired cat can develop clumps which turn into mats.

When a short-haired cat develops mats, it isn’t caused by tangles. It is clumps of dead hair. But since it consists of lumps of dead hair latched onto the live hairs and skin, it can’t be brushed out. It either gets combed out (possibly causing discomfort for the cat and leaving a bald spot behind) or shaved out by a professional.

Larger areas of matting often require shaving for the cat’s comfort.

high angle view of a matted cats body in the middle of a groomer section with matted hair still hanging on the cat
large pieces of matted cat hair on a salon floor
Save it or Shave it?
Once a cat develops mats, the decision must be made whether to comb them out or shave them off. Which is a better choice depends on several factors:

  1. Size of the matting/clumps. Mats that are the size of a nickel or smaller have a higher chance of being combed out safely and without causing pain or irritation to the skin. Larger areas of matting often require shaving for the cat’s comfort.
  2. Location on the cat’s body. The skin of the belly, armpits, and sanitary area are very delicate and more sensitive to combing and tugging at the hair. Oftentimes shaving may be the better option.
  3. Age and skin condition. Older cats or cats with health issues have limited options when it comes to mat removal. Their skin can be thin and wrinkly or their limbs stiff and arthritic, making them more prone to injury or discomfort during grooming.
  4. Cat’s temperament: Patient, easy-going cats can often tolerate the additional time combing out mats requires. But cats that are sensitive to touch, easily aggravated or not used to being handled add additional challenges to any mat removal, even small or limited areas. For these cats, you will need to evaluate on a case-by-case basis, and they may be referred to a veterinarian for medication options if needed.

The bottom line is that almost every type of cat can become matted. Clumps, knots and tangles do not discriminate; young, old, thin, large, healthy and cats with health issues can all develop mats for different reasons. The best way to prevent matting is a regular grooming schedule that includes a bath, blow-dry and comb-out. Haircuts like lion cuts or teddy bear haircuts can also be an option for some cats to prevent their coats from becoming matted.

Derm Connection
Why Are You Burnt Out? typography stylized over the tip of a burning match

by Dr. Cliff Faver

W dropcaphat is it that stresses you out in life or in your business? Often, we don’t take the time to define it—we just know we are stressed out! However, reflecting on what causes stress or burnout is critical to your professional wellbeing.

battling boredom
The first, and most obvious, is being burnt out due to boredom. Doing the same thing day in and day out gets monotonous. Without stimulation, we soon grow to hate the routine tasks we face. So how do you deal with that? Learn something new! Maybe you can learn a new technique like Asian Fusion or coloring. Maybe you take a course to learn how to treat skin issues. Perhaps you take some business or marketing courses to run your business better. If you enjoy what you are learning, it will create new excitement and force you out of the rut you may be in.
Dreaded duties
Another stressor is having to do tasks that you are not good at or comfortable with. How many of you stress over raising your fees? If we don’t have a good set of rules or plan to raise our prices, it becomes arbitrary. And as soon as we do it and a client complains, we start second-guessing ourselves. Then, the next time we have to do it, the anxiety is even worse.
Even though groomers and veterinarians tend to be solitary creatures and think we must do it all by ourselves, we don’t. Learn to pull from your resources. Maybe you need to take a course on the subject, or sometimes several, to find a method you understand and can use. If the course is way above your level of understanding, that can sometimes have the reverse effect and cause stress, so pick your courses wisely.

If the task is not something you want to learn, hire an accountant, business consultant or CPA to do it for you. As you start working with larger businesses, you find out the most successful ones are not necessarily run by the person who knows everything, but the ones that surround themselves with good people in their weak areas. The mistake many of us make in business is we hire people who are like us—not the ones who complement us or are good in areas we are not. One quick way to bring happiness back into your life is to hire people to do what you hate!

challenging clients

Clients are one of the most significant stressors for many of us. We all have one or two clients that cause our anxiety level to rise simply by walking through the door or seeing their number come up on caller ID. Why do we keep these people? If they cause that much stress, is the money worth it? Some people probably spend more money with their therapists to overcome the trauma than they make from the client that caused it. Learn how to fire a client!

The best line that I have heard was, “Mrs. Jones, I can see we are not meeting your expectations, and I care enough about you and Fifi that I have taken the liberty to get you the numbers of several groomers in the area in hopes that you will find someone that can meet your level of expectations since we can’t. We will miss Fifi, but hopefully you can find a better fit for you and Fifi.”

What is the client going to say? Not much! Many will backpedal very quickly at this point, putting you in the driver’s seat to control how the relationship goes from there. If you allow them to stay, some become good clients. Often, though, we must return to the statement and the list of local groomers, but we gave them a chance.

We are not in control or responsible for nasty people; some people are just that way. Don’t let those people ruin your day, week or month. Rarely is the money they spend worth the headaches they cause. They also hold appointments that an excellent new client could fill.

identity crisis
Another area I see many groomers struggling with is the question of, “Is grooming a service or a professional industry?” What do I mean by that? In the service industry, we provide a service that the client requests, which lets the client decide what they want. A professional industry is there to educate and guide the client to the best services for their pet’s needs (versus the client’s needs). In other words, a professional takes charge in the room versus a client dictating what is to be done with the pet.

As a groomer, you should have the knowledge and expertise that the average client does not have in caring for hair and skin. For example, a client wants their Pomeranian shaved down. Many groomers will follow the client’s request because they feel like if they don’t, they will lose a client. But what does the client learn from that? What happens if the dog goes into shave alopecia? Did the client even know that is a possibility? Who is responsible for that? What is your liability for the future care of that pet?

As professionals, we should refuse to do anything that’s not in the pet’s best interest and educate clients on why we made this choice.

As professionals, we should refuse to do anything that’s not in the pet’s best interest and educate clients on why we made this choice. Educating and still doing it doesn’t solve the issue. Imagine, as a veterinarian, I tell the client that if I do it your way, there is a good chance your dog is going to die, but I do it anyway, and it dies. This is still malpractice! And releases don’t remove the liability—what is wrong is wrong.

Some may say they don’t know how the last statements affect their stress levels. I see it often when groomers learn the science, and especially in groomers who work for other groomers. They know they are doing wrong, but they have to do what the “boss” says because they are not in charge.

In everything we do, we have choices. A non-decision is a decision also. That means we keep doing what we’ve been doing and hoping for different results. It’s time to look at what is causing your stress and then take action to change things. Maybe you can’t see it, so ask your significant other or a friend. The problem is often blatantly apparent in their observation.

The bottom line is that you should spend some time figuring out and solving the issue before you burn out and start hating the profession you love.

Dr. Cliff Faver graduated with a BS in Biology/BA in Chemistry before getting a Veterinary degree in 1987. He is the past owner of Animal Health Services in Cave Creek, Arizona and now the US distributor for Iv San Bernard products, teaches the ISB Pet Aesthetician Certification program, and speaks internationally on hair and skin. His passion is to merge groomers and veterinarians to aid in helping and healing pets. He is also a member of AVMA, AAHA, AZVMA, Board member with Burbank Kennel Club, and has served on Novartis Lead Committee, Hill’s International Global Veterinary Board, and a Veterinary Management Group.

small black and tan dog before grooming
small black and tan dog after grooming
medium-coat mutt natural neaten-up
by Kelsey Ann Sexton

'A' dropcap popular belief amongst pet owners of flat-coated dogs with undercoat and furnishings is that these pets just need a bath and brush-out. But as professional pet groomers, we know how much care all coat types need, regardless of the owner’s trimming preference. And once you master this coat type, it is something you can really “wow” your clients with!

This trim was done on a medium-coated mutt whose owner likes to keep him as natural-looking as possible, but still easy to maintain.

Fig 1) Feel the dog from nose to toes, checking for trouble zones that feel thicker or seem to be shedding with an immediate touch.

Fig 2) Remove severe matting before the bath.

side view of black and tan dog's fur before grooming session
hand showing matting in fur near black and tan dog's hind legs
hand showing matting in fur near black and tan dog's hind legs
hand pulling fur off of detangling brush
small black and tan dog receiving bath in metal sink tub
Fig 3) The difference between actual matting and tangled undercoat is that dead coat is soft and will work out; tangles are hard and will be in wads threaded together.
Fig 4) Let tools and products do the work in the tub. I like to use the “close-open-close” method, which is a conditioning treatment before shampoo, then finishing with a conditioning spray after rinsing.
hand pulling fur off of detangling brush
Fig 3) The difference between actual matting and tangled undercoat is that dead coat is soft and will work out; tangles are hard and will be in wads threaded together.
small black and tan dog receiving bath in metal sink tub
Fig 4) Let tools and products do the work in the tub. I like to use the “close-open-close” method, which is a conditioning treatment before shampoo, then finishing with a conditioning spray after rinsing.
hand using shower head to rinse fur on hind legs of small black and tan dog
hand using shower head to rinse fur on small black and tan dog's head
Fig 5) Rinse like there’s no tomorrow! Use your hands to find coat that wants to work out.
Fig 6) Flood the coat to the skin for your final rinse.
hand using shower head to rinse fur on hind legs of small black and tan dog
Fig 5) Rinse like there’s no tomorrow! Use your hands to find coat that wants to work out.
hand using shower head to rinse fur on small black and tan dog's head
Fig 6) Flood the coat to the skin for your final rinse.
hand using spray bottle to spray leave-in conditioner into fur
hand using blow dryer nozzle to dry fur on rear of small black and tan dog
Fig 7) Use a leave-in conditioning spray and towel dry. Don’t scrunch or tousle the hair, just squeegee it.
Fig 8) I like to use the concentrated dryer nozzle first to work the skin cells and dead hair out.
hand using spray bottle to spray leave-in conditioner into fur
Fig 7) Use a leave-in conditioning spray and towel dry. Don’t scrunch or tousle the hair, just squeegee it.
hand using blow dryer nozzle to dry fur on rear of small black and tan dog
Fig 8) I like to use the concentrated dryer nozzle first to work the skin cells and dead hair out.
hand using a blowdryer with a flat nozzle and brush on small black and tan dog
hand using fur rake to flatten fur on the back of a small black and tan dog
Fig 9) Finish with a short, flat nozzle, working the jacket down by starting on the skin and then moving outwards. Brush and thoroughly comb to check for trouble spots when the dog is 95% dry. Then, if possible, add heat or air from a distance at a low velocity and style the hair in the direction you want it to lay.
Fig 10) Some cowlicks won’t going away, but you can card and rake the coat in the direction you want it to lay.
hand using a blowdryer with a flat nozzle and brush on small black and tan dog
Fig 9) Finish with a short, flat nozzle, working the jacket down by starting on the skin and then moving outwards. Brush and thoroughly comb to check for trouble spots when the dog is 95% dry. Then, if possible, add heat or air from a distance at a low velocity and style the hair in the direction you want it to lay.
hand using fur rake to flatten fur on the back of a small black and tan dog
Fig 10) Some cowlicks won’t going away, but you can card and rake the coat in the direction you want it to lay.
hand trimming fur on dog's paw pad
hand using scissors to trim fur around the tip of a dog's paw
Fig 11) Before you start trimming the feet, do the nails so the dog will stand naturally. Use a #10, #15 or #40 blade to remove hair from the paw pads. Don’t “dig in;” just lay the blade parallel and remove whatever hair touches the ground.
Fig 12) Only trim “Grinch feet” and hocks based on the owner’s preference. Here I’m doing a natural foot. To do so, brush down first and trim tight to the nail in the front.
hand trimming fur on dog's paw pad
Fig 11) Before you start trimming the feet, do the nails so the dog will stand naturally. Use a #10, #15 or #40 blade to remove hair from the paw pads. Don’t “dig in;” just lay the blade parallel and remove whatever hair touches the ground.
hand using scissors to trim fur around the tip of a dog's paw
Fig 12) Only trim “Grinch feet” and hocks based on the owner’s preference. Here I’m doing a natural foot. To do so, brush down first and trim tight to the nail in the front.
Scissors shaping the fur around a dog's paw
hand using scissors to trim fur on hind legs of dog
Fig 13) Next you’ll back-brush up and follow the natural foot with curved shears or thinning shears to remove long hairs.
Fig 14) Moving to the rear, clean up the sanitary area first, then trim the bottom of the rear furnishings to the beginning of the hock in a clean, straight line.
Scissors shaping the fur around a dog's paw
Fig 13) Next you’ll back-brush up and follow the natural foot with curved shears or thinning shears to remove long hairs.
hand using scissors to trim fur on hind legs of dog
Fig 14) Moving to the rear, clean up the sanitary area first, then trim the bottom of the rear furnishings to the beginning of the hock in a clean, straight line.
comparison between trimmed and untrimmed hind leg of dog
scissors trimming the underbelly of dog
Fig 15) Trim the inside of the back legs equally right between the rectum, then shape up the rear naturally by taking out anything sticking out on the sides of each view from the profile and rear views.
Fig 16) For natural trims you won’t take a lot off the underline, just tidy up any whispy areas.
comparison between trimmed and untrimmed hind leg of dog
Fig 15) Trim the inside of the back legs equally right between the rectum, then shape up the rear naturally by taking out anything sticking out on the sides of each view from the profile and rear views.
scissors trimming the underbelly of dog
Fig 16) For natural trims you won’t take a lot off the underline, just tidy up any whispy areas.
face of small black and tan dog after being trimmed
Fig 17) For the finishing touches, go over the dog’s shorter hairs with a magnetic stripper fine carding tool. I like to use a stone for the soft hairs at the ears. Then use a boar or nylon brush to lay the hair down and give that nice natural finish.

These types of dogs can be so satisfying to work with because they look as if their hair just grows that way! But as groomers, we know that there is a lot more that goes into it. By adding these extra steps, we can take this service from “just a bath and brush” to a beautiful, natural full groom!

Yes, Dear…
Caly in script typography with a bee on the letter C and a three leafed stem behind the y

by Anjie Coates
Photo by Anjie Coates

  • Caly is a wonderfully sweet hound with degenerative neuropathy. She’s only a bit over a year old, but her body shows the signs of the disease in many ways. She’s finally gained some weight and is currently doing OK.
  • Dog
    Caly: “Spa day! Spa day! I’m having a spa day!”
  • Scissors
    “Yes, you are!” I say as I laugh and scoop her into my arms.
  • Scissors
    I kiss her soft face and carry her into the back as she wags wildly and smashes her face into mine for more kisses.
  • Dog
    Caly: “Am I getting the special shampoo today?
  • Scissors
    “Yep. Last time it made you even softer, if that’s possible,” I reply.
  • Dog
    Caly: “Mom thought so too. I got so many hugs and smooches. I love hugs and smooches.”
  • Scissors
    “Really? You don’t say,” I quip.
  • Dog
    Caly: “You’re silly.”
  • Scissors
    I froth up her shampoo and scoop her into the tub.
  • Dog
    Caly’s tail beats a rhythmic staccato against the side of the tub.
  • Scissors
    “You’ve gained some weight. Looks like you’ve got a teeny belly!” I say.
  • Dog
    Caly: “Yeah. I feel good.
  • Scissors
    “I’m glad. It’ll make brushing you easier too; smoother surface,” I add.
  • Dog
    Caly grins and revels in her bath and conditioning.
  • Scissors
    I towel her off and apply oils, then wrap her in a warm towel.
  • Dog
    Caly: “My turn! It’s my turn!”
  • Scissors
    “Need a minute, babe. I just have to get this cleaned up and then it’s your turn on the table,” I assure her.
  • Scissors
    I finish disinfecting everything and head to her crate to get her. We get to the table where she throws her front half up while I scoop her out of the air to ensure she doesn’t fall.
  • Scissors
    “You are feeling good. Bit of a wild woman today,” I say.
  • Dog
    Caly grins and leans against me in relaxation as I finish drying her.
  • Scissors
    “OK, let’s do nails and get a few pounds of your fur brushed out, shall we?” I propose.
  • Dog
    Caly: “OK!”
  • Scissors
    As I’m doing her nails, Caly starts to tip over. I ask my assistant for a hand, and she helps to right her on the table.
  • Scissors
    “Relax your feet, babe. You tip over when you get excited,” I tell her.
  • Dog
    Caly: “I’m happy!”
  • Scissors
    “I can tell! OK, let’s see about that brushing now.” I say.
  • Dog
    Caly wags and nudges as my assistant brushes her head and I brush her body. We each stand to one side of her so she can’t fall.
  • Scissors
    OK. Ears and you’re done!” I say.
  • Dog
    Caly: “Already?”
  • Scissors
    “We still have the picture,” I remind her.
  • Dog
    Caly: “Oh, good!”
  • Scissors
    I scoop her up and carry her into the picture room and put her on the platform.
  • Scissors
    “What do you want to be?” I ask as I offer her a ladybug and a bee costume.
  • Dog
    Caly: “This one!”
  • Dog
    She chooses the bee and dives her head into the tutu.
  • Scissors
    “It’s actually easier if we start from the other…nevermind.” I say as I slide the tutu over her front feet and down her waist.
  • Dog
    Her tail never stops wagging and the tutu swishes from side to side.
  • Scissors
    “What a beautiful girl! Do you want a treat today?” I ask.
  • Dog
    Caly: “Nope!” as she leaps off the table into me.
  • Scissors
    I barely catch her, then right her in my arms.
  • Dog
    Caly: “I want smooches!”
  • Scissors
    And I reply,
    Yes, dear
Barkleigh Show Schedule with colorful illustration of map of the united states
Groom Expo West
Coming 2025
Pasadena, California
www.groomexpowest.com
Fun in the Sun
10/10/2024 – 10/13/2024
Orlando, Florida
fits.barkleigh.com
All American Grooming Show
8/15/2024 – 8/18/2024
Schaumburg, Illinois
www.aagroom.com
New England Grooming Show
9/26/2024 – 9/29/2024
Springfield, Massachusetts
www.newenglandgrooms.com
Heart of America Grooming Show
5/31/2024 – 6/2/2024
Kansas City, Missouri
www.heartgrooming.com
Intergroom
4/4/2024 – 4/7/2024
Secaucus, New Jersey
www.intergroom.com
Pet Boarding & Daycare West Expo
5/20/2024 – 5/23/2024
Las Vegas, Nevada
www.petboardingexpowest.com
PetQuest
6/20/2024 – 6/23/2024
Wilmington, Ohio
www.pqgroom.com
Groom Expo
9/5/2024 – 9/8/2024
Hershey, Pennsylvania
www.groomexpo.com
Pet Boarding & Daycare Expo
11/4/2024 – 11/7/2024
Hershey, Pennsylvania
www.petboardingexpo.com
Groom Texas
7/19/2024 – 7/21/2024
Houston, Texas
www.txgroom.com
Pet Pro Cruise – Alaska
8/23/2024 – 8/30/2024
Seattle, Washington
www.barkleigh.com/shows
Northwest Grooming Show
4/25/2024 – 4/28/2024
Tacoma, Washington
www.nwgroom.com
World Groom Online
See Online Schedule for More Details
worldgroom.dog
For More Information
New Products
Sleep Hygienics Rx Clinical Pet Bed
SLEEP HYGIENICS RX CLINICAL PET BED
Hot spots, flea and mite allergies, and itchy bacterial inflammation are often first noticed by groomers. Now, groomers can significantly reduce the pain and suffering of pets by recommending the drug-free Rx Clinical Pet Bed. As the first pet bed focused on the same environmental control measures prescribed by allergists and dermatologists for humans, it reduces suffering by minimizing exposure and creating a healthy sleep environment that blocks fleas, mites, and bedbugs. The beds also have a bacteria-killing antimicrobial bonded fabric that safely reduces skin flares. Rx Clinical Bedding will only be available online through referrals from groomers and veterinarians to ensure the integrity of recommendations for specific skin problems. www.sleephygienicsltd.com
Duz V2Pro Upgraded Professional Hands-Free Pet Dryer

DUZ V2PRO UPGRADED PROFESSIONAL HANDS-FREE PET DRYER

With a 360-degree adjustable tube and hands-free operation, the duz pet dryer provides a comprehensive solution for pet grooming anywhere. The advanced PMSM motor operates at 10000rpm, offering a powerful airflow while maintaining a low noise level of 69.7dB, and consumes only 900W, making it an eco-friendly choice while still delivering superior performance. It also features intuitive touch buttons for fan speed and heat control, along with an ALCI Plug and a 30-minute auto shut-off feature for safety and energy efficiency. The compact size, lightweight design, and long hose make it easy to handle and transport, and it includes a wall-mount attachment for various setup options. en.duzdryer.com
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Wisdom & Grace bible verse (Proverbs 10:17) sentence with a red flamed heat floating in the air and brown cross symbol floating above the heart with nine ray beam sun shaped lights in the distance
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Thanks for reading our April 2024 issue!