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DO YOU KNOW WHAT YOUR SHEARS ARE MADE OF?
PRICING<br />
FOR PROFIT IN THE GROOMING SALON
FROM VALUE<br />
MISALIGNMENT TO MEANINGFUL WORK:  A STRENGTH‑BASED<br />
APPROACH TO<br />
GROOMER WELLBEING<br />
MAINTAIN YOUR TOOLS TO MAINTAIN YOUR CAREER
November 2026

“The Grooming Industry’s Trade Magazine!”

Contents | November 2026
Tracking Trends & Measuring What Matters for a Successful Salon
by Dr. Cliff Faver
Basic Norwich Terrier Handstrip
by Blake Hernandez
Editorial Staff
Editor/President
Todd Shelly
todd@barkleigh.com
Chief Operations Officer
Assistant Editor
Gwen Shelly
gwen@barkleigh.com
Managing Editor
Rebecca Shipman
rebecca@barkleigh.com
WEB MASTER
Luke Dumberth
luke@barkleigh.com
ART DIRECTOR
Laura Pennington
laura@barkleigh.com
SR. GRAPHIC DESIGNER
Brandi Aurelio
brandi@barkleigh.com
GRAPHIC DESIGNER
Carlee Kubistek
carlee@barkleigh.com
DIGITAL MARKETING
Marketing COORDINATOR
Allison Smith
allison@barkleigh.com
DIRECTOR OF MARKETING & CLIENT RELATIONS
James Severs
james@barkleigh.com
ACCOUNT MANAGER/EXECUTIVE ASSISTANT
Karin Grottola
karin@barkleigh.com
ADMINISTRATIVE ASSISTANT
Presley Wilson
presley@barkleigh.com
Columnists
Kathy Hosler
Daryl Conner
Lynn Paolillo
Amanda McGrath
Dr. Cliff Faver
Jennifer Bishop Jenkins
Blake Hernandez
Melissa Viera
Copyright November 2026. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

Featured Spotlight Profile

Grooming Gab
Maintaining your tools to
Electric hair clippers with a cord set against a pop-art comic style blue starburst and halftone dot background
Maintain your career
by Kathy Hosler
Joan was in the middle of a shave-down on a heavily matted dog when her clipper suddenly started making a squealing noise, then her blade started dragging through the dog’s coat. She quickly switched to another blade, but after a few seconds, it wouldn’t cut the hair either. And then, just like that, her clipper quit.

Joan feverishly tried to get the clipper to turn on again. She reached in the drawer and got her back-up pair of clippers, but they wouldn’t turn on either. Joan knew that they hadn’t been holding a full charge lately, but she had put off having them checked. Now they wouldn’t work at all.

In desperation, she went into the storeroom and dug out an ancient pair of corded clippers. She plugged them in, and thankfully they worked—well, sort of. They were loud, and when she put a blade on them, it vibrated pretty badly. Joan had no choice, though. If she wanted to finish that dog, she had to use them.

As she was working, the clipper got so hot in her hand that she had to stop and let it cool down. She eventually finished the groom, but there were blade tracks all over the back half of the dog that she couldn’t blend in.

When the client came to pick up the dog, Joan explained what happened and discounted the groom. The customer was less than pleased—and did not rebook. It was a costly day for Joan, but her disastrous day might have been avoided if she had just kept up with regular maintenance on her equipment.

As a professional groomer, you know that there are simply some things you cannot afford to take for granted, such as your hands, your body, your skills and your tools. Your tools are a vital part of your business, as they aren’t just items in your toolbox, they are income-producing equipment.

Keeping them well-maintained and in top operating condition help you work more quickly and efficiently and allows you to get the finished groom you desire. Yet, it’s surprisingly easy to overlook routine maintenance until a problem surfaces.

Equipment that is not operating correctly can make an already physical job even more difficult. And, if a tool or piece of equipment fails in the middle of your busy work day, it can become a major problem.

Good equipment maintenance begins with one simple rule: Don’t put your tools away dirty. Hair, dander, product residue, and other debris can accumulate on all of your grooming equipment and affect its performance over time.

At the end of every day, take the time to properly clean your equipment before you put it away. Follow the manufacturer’s recommendations for the cleaning, oiling, and care of your tools and equipment, because maintenance requirements can vary considerably between manufacturers.

For many groomers, scissors and shears are among the most important and expensive tools in their toolbox. They are precision instruments, and they deserve to be treated that way. In addition to the daily care, pay attention to how they feel while you are using them. Are they cutting smoothly, or are they bending or pulling hair? Does the tension feel off? These can be early indications that the shear needs more than basic cleaning and oiling.

Professional sharpening and servicing should only be performed by someone who understands grooming shears. Sharpening is not simply a matter of making an edge sharp. Different scissors have different designs, bevels and cutting characteristics, and improper sharpening can alter how it performs.

If a blade isn’t performing correctly, it can affect more than the quality of the haircut. It can force your clipper to work harder, which may contribute to premature wear.
Don’t let just anyone sharpen your grooming tools, either. It can be tempting to try someone who is offering a deep discount, but the wrong sharpening job can end up being far more expensive in the long run. A good sharpening professional can help extend the working life of your shears and keep them performing the way you expect.

Clippers and blades collect hair and dander and generate heat during use. This makes regular cleaning and lubrication especially important. Remember, if a blade isn’t performing correctly, it can affect more than the quality of the haircut. It can force your clipper to work harder, which may contribute to premature wear.

Don’t overlook the rest of your equipment. Shears and clippers get most of the attention, but they aren’t the only tools that deserve regular maintenance. Dryers should be kept free of hair and other debris by cleaning the filters and other components daily. The cords should be inspected regularly for damage. Also check your tables, tubs, grooming loops, hoses, electrical connections and other frequently-used equipment for any signs of wear or damage.

Your goal when inspecting and maintaining your equipment is not to become a repair technician but to become observant and recognize when something needs attention. You know when something isn’t quite right with the equipment you use every day—your scissors don’t “feel” right, your clipper sounds different or a blade isn’t gliding through the hair. Don’t ignore these signs that something needs attention, because later can mean a broken shear, a damaged clipper or an emergency equipment purchase.

Your tools work hard for you every day. They help you create beautiful grooms, keep your schedule moving and earn your income. Take care of the tools that take care of you. Your equipment will last longer, you’ll work more efficiently, and you’ll be much less likely to experience a day like Joan had.

From Value Misalignment to Meaningful Work:
A Strength-Based Approach to Groomer Wellbeing

by Peach Yahney, Ph.D.

Walk into almost any grooming salon and you’ll find more than flying fur and buzzing clippers. You’ll find professionals constantly weighing what is best for the pet, what the client is asking for, and what their own bodies and schedules can realistically manage. Those crossroads can feel heavy, confusing and exhausting.

Many of our hardest moments in grooming are not signs that we are broken but signs that our values are out of sync with the situation in front of us. When we name that “value misalignment” and respond with skills, boundaries and support, we can transform stress into growth—and build grit and resolve in a deeply compassionate way.

What Is Value Misalignment?
Value misalignment happens when what is happening in your salon does not match what you believe is right for the animal, the client or yourself. You might notice it in moments like:

  • A severely matted dog arrives and the owner demands a fluffy, pain‑free makeover that you know isn’t realistic or humane.
  • A dog is clearly showing stress signals—panting, trembling, resisting—and you feel pressure (from the schedule, your boss or your own perfectionism) to “push through” rather than slow down, modify or stop the groom.
  • A client pushes you to use a handling method or tool you consider unsafe.
  • Your schedule is booked beyond what your body can handle and “squeezing one more in” becomes the norm.
  • You work in an environment where gossip, rushing or cutting corners is accepted, even though you value professionalism and care.

In these moments, you may feel anger, guilt, sadness, frustration or even numbness. That emotional reaction is not evidence that you’re weak; it is evidence that your values are alive and active. Value misalignment is your internal dashboard light blinking, saying, “Something here does not fit who I want to be as a groomer.”

by Peach Yahney, Ph.D.

Pair of open hands gently cupping a soft yellow heart.
Walk into almost any grooming salon and you’ll find more than flying fur and buzzing clippers. You’ll find professionals constantly weighing what is best for the pet, what the client is asking for, and what their own bodies and schedules can realistically manage. Those crossroads can feel heavy, confusing and exhausting.

Many of our hardest moments in grooming are not signs that we are broken but signs that our values are out of sync with the situation in front of us. When we name that “value misalignment” and respond with skills, boundaries and support, we can transform stress into growth—and build grit and resolve in a deeply compassionate way.

What Is Value Misalignment?
Value misalignment happens when what is happening in your salon does not match what you believe is right for the animal, the client or yourself. You might notice it in moments like:

  • A severely matted dog arrives and the owner demands a fluffy, pain‑free makeover that you know isn’t realistic or humane.
  • A dog is clearly showing stress signals—panting, trembling, resisting—and you feel pressure (from the schedule, your boss or your own perfectionism) to “push through” rather than slow down, modify or stop the groom.
  • A client pushes you to use a handling method or tool you consider unsafe.
  • Your schedule is booked beyond what your body can handle and “squeezing one more in” becomes the norm.
  • You work in an environment where gossip, rushing or cutting corners is accepted, even though you value professionalism and care.

In these moments, you may feel anger, guilt, sadness, frustration or even numbness. That emotional reaction is not evidence that you’re weak; it is evidence that your values are alive and active. Value misalignment is your internal dashboard light blinking, saying, “Something here does not fit who I want to be as a groomer.”

human head silhouette with a heart inside the brain area
Value misalignment becomes more manageable when we support ourselves with clear policies, scripts and community.
A Positive Psychology Lens
Positive psychology focuses on what helps people thrive: strengths, meaning, and healthy patterns of thinking and acting. Applied to grooming, the question becomes: “How can I use my character strengths and my sense of purpose to navigate value misalignment and stay well?”

Groomers regularly demonstrate powerful strengths, often without naming them, including:

  • Compassion in calming anxious pets and listening to worried owners
  • Perseverance when completing difficult grooms with patience and care
  • Fairness when applying the same safety and welfare standards to every pet
  • Courage when saying no to unsafe or inhumane requests
  • Love of learning when pursuing continuing education and certifications

Try this simple reflection exercise: Think of a recent hard situation at work. And instead of asking, “What did I do wrong?” ask, “Which strengths did I use?” and “Which strengths do I want to bring forward more clearly next time?”

This reframes tough experiences as part of your development rather than proof that you’re in the wrong field. You begin to see yourself as a professional who is growing skills, not someone who is constantly “messing up.”

Building Grit and Resolve (Without Losing Your Heart)
Grit in grooming is not about pushing yourself until you are numb. It is about staying connected to your purpose while you face challenges, recover and learn. A compassionate grit includes:

  • Realistic optimism: “This situation is hard, and I can grow through it.”
  • Healthy boundaries: “I care deeply, and I still have limits.”
  • Learning mindset: “Every difficult day can teach me something useful.”

One practical way to do this is to notice the stories you tell yourself after a hard day.

Instead of thinking, “I can’t handle this; I’m not cut out for grooming,” try, “Today’s situations stretched my current skills. I handled some parts well, and I can learn better ways for the parts that felt rough.”

Over time, this gentler inner voice builds resilience. You stay honest about difficulty while also noticing your competence and growth.

Turning Value Misalignment Into Skill
Mindset matters, but we also need concrete tools. Value misalignment becomes more manageable when we support ourselves with clear policies, scripts and community.

Written policies help your daily decisions line up with your ethics so you’re not re‑negotiating your values with every client. Consider:

  • A coat condition and matting policy that explains, in simple language and photos, when a shave‑down is the most humane option and how you will proceed
  • A safety‑first policy that spells out when you will stop or modify a groom (for example, extreme stress, health concerns or equipment issues)
  • Clear scheduling, aggression and cancellation policies that protect your health, time and income

When your business structure reflects your values, you don’t have to rely only on willpower in stressful moments. The system itself supports you in doing what you believe is right.

Many stressful moments are also communication moments. Having a few well‑practiced phrases can turn panic into grounded resolve. For example:

  • “My first responsibility is your dog’s safety and comfort. Given the coat condition, the humane option today is a shorter cut. From there, we can work together on a plan to grow the coat back healthy.”
  • “I’m not comfortable using that technique because I consider it unsafe for your dog. Here’s what I can offer instead that will keep them safe.”

Each time you use a script like this, you are practicing courage, clarity and kindness. That practice gradually changes your self‑image from “I hate conflict” to “I am capable of compassionate, firm conversations.”

paperclip
Reflection Prompts for Value-Aligned Grooming
Reflection Prompts for Value-Aligned Grooming

Use these prompts between grooms or at the end of the day. You can jot answers in a notebook or simply pause and reflect.

1. Today’s alignment check:

“Where did my actions really line up with my values today?”

“What is one moment I feel proud of, even if no one else noticed?”

2. Noticing misalignment:

“When did I feel that ‘something is off’ feeling today?”

“What value of mine was being rubbed the wrong way in that situation?”

3. Strengths in action:

“Which strengths did I use today (compassion, courage, perseverance, fairness, love of learning)?”

“Where could I bring out one of those strengths a little more clearly tomorrow?”

4. Boundary check:

“Did I say yes when I meant no? Or no when I meant yes?”

“What is one small boundary I can practice next time to protect my wellbeing and my values?”

5. Next tiny step:

“What is one small change—policy, script or habit—that would bring my work just a little closer to my values this week?”

You Don’t Have to Hold It Alone
Value misalignment feels heavier when we believe we’re the only ones experiencing it. Connecting with other groomers can turn isolation into shared wisdom. You might:

  • Set up a regular check‑in with a grooming friend where you each share one challenging situation and brainstorm value‑aligned ways to handle it
  • Join or create a small peer group (online or in person) focused on wellbeing, not just technique, where it’s normal to say, “This is hard,” and to ask, “How can we handle this in healthier ways?”

When your community treats struggle as part of growth—not a sign of failure—it becomes easier to stay in the field with your heart intact.

When Extra Support Is Needed
Even with strong skills and support, there may be times when stress feels overwhelming or your sense of yourself begins to change in painful ways. If you notice ongoing sleep problems, intense guilt or shame, constant dread about going to work, or a deep feeling of hopelessness, it can be wise to reach out for professional help.

Seeking support is not the opposite of grit—it is one of the bravest expressions of it. You are not abandoning your resolve; you are investing in it.

Choosing Meaning, Again and Again
Most groomers did not choose this profession to suffer; they chose it because they love animals, creativity and helping others. Value misalignment will show up in any career where you care deeply. The goal is not to erase hard feelings but to use them as information and motivation.

By noticing when your values and your work are out of sync, drawing on your strengths, setting clear boundaries and staying connected to a supportive community, you can meet those moments with compassion and courage. In doing so, you cultivate the kind of grit and resolve that does not harden your heart but deepens it—and makes your work more sustainable and meaningful for years to come.

Peach Yahney, Ph.D., is a licensed psychologist and professional groomer who specializes in the intersection of mental health and animal care. She combines clinical training in positive psychology with hands‑on salon experience to help groomers build sustainable, value‑aligned careers. Peach offers education, consultation, and workshops to support groomer wellbeing and compassionate, science‑based practice.

Derm Connection
TRACKING TRENDS & Measuring What Matters for a SUCCESSFUL SALON
Yellow and white isometric background graphic featuring small icons including an email envelope, a speech bubble, and a bullseye target.
Yellow and white isometric background graphic featuring small icons including an email envelope, a speech bubble, and a bullseye target.
by Dr. Cliff Faver
Isometric 3D line-art illustration in yellow and black featuring bar charts, a line graph, and a user profile button.
We spend a great deal of time learning how to brush, bathe, dry and properly use grooming equipment. These are essential skills, but they may not be the most important tools we use to build a successful grooming business.

One of the most valuable tools a business owner can have is not found in a grooming supply catalog—it is a spreadsheet. Why? Because the health of your business determines how many dogs you will be able to groom in the future.

If the business struggles, it does not matter how talented you are as a groomer—you may not have a business left to serve your clients. As salon and business owners, we need to understand not only how to groom efficiently but also how to operate efficiently. And that starts with measuring what we do.

Many business owners focus on daily sales, the number of dogs groomed or whether the appointment book is full. And while those numbers do matter, the real value comes from watching trends over time. Do you know what percentage of your available appointments are booked? How long does it take to groom the average doodle? Which services are your staff successfully upselling? Which days are consistently slower?

There are countless things you can track. Once you track them, you can manage them. Did you groom more dogs this year than last year? Did revenue increase? Did expenses increase faster than revenue? If your numbers went in the wrong direction, have you measured the change well enough to develop a strategy? Without the numbers, you are making decisions based on assumptions.

The average small-business owner won’t track information with the detail of a large corporation. However, even small improvements in measurement can have a significant impact.

What if you knew exactly how long each type of groom takes and how long each groomer typically takes to complete it? You could schedule more accurately, reduce gaps and better understand how many appointments you can realistically complete each day.

We often underbook or overbook. Underbooking leaves money on the table, while overbooking creates stress for groomers, delays for clients and complaints when dogs are not ready by the promised time. Knowing your numbers allows you to schedule based on reality.

Add-on services are another opportunity for measurement. Do you offer teeth brushing, deshedding treatments, specialty shampoos, nail services or other upgrades? How many did you sell last month? Was that more or less than the previous month? How does it compare with last year? These numbers are easy to track and can reveal important trends.

If one groomer consistently sells more add-ons than another, ask why. Are they better at explaining the service? Are they more comfortable making recommendations? Could the rest of the team benefit from additional training? The goal is not simply to collect numbers—it’s to use them to make better decisions.

Efficiency also means understanding what it costs to provide a service. For example, how much does it cost to bathe a 30-pound, short-haired dog? Consider shampoo, conditioner, water, electricity, laundry, towels, labor and other associated costs. Now change your bathing technique. Did you use less product? Did you save time? Did you use more products but reduce labor? Sometimes the greatest cost is not the product—it is employee time. Without measuring, it is difficult to know which changes actually improve your bottom line.

The theme is simple: measure what you do. That does not mean measuring everything, though. Trying to track every possible number can become overwhelming. Instead, choose something you want to improve and measure it intentionally. Are you trying to increase profit, improve efficiency, increase appointments, boost sales of a service, fill a slow day or test a promotion?

Start by asking, “What do I hope to gain?” If your goal is greater profit, identify your biggest money-makers. It might be deshedding, baths for short-haired dogs, cat grooming or specialty services. Measure where you are today, develop a strategy, then measure again.

It is common to have a theory about what is helping or hurting your business, but tracking the numbers allows you to prove or disprove that theory. Instead of saying, “I think this is working,” you can say, “The numbers show that this is working.” If the numbers prove you wrong, that is valuable information, too. You can change direction and move forward with knowledge rather than a guess.

If you are not familiar with using spreadsheets, there are many courses and resources available. A business coach or mentor can also help you determine what to track and how to make the information useful. The goal is not complicated reports but useful information that helps you make better decisions.

The spreadsheet may not be the most exciting tool in the salon, but it can be one of the most powerful. It helps us understand our businesses, identify opportunities, correct problems and make informed decisions. Measure it, manage it, improve it, then measure it again. That is how we turn a good grooming business into a healthy, efficient and sustainable one.

Dr. Cliff Faver graduated with a BS in Biology/BA in Chemistry before getting a Veterinary degree in 1987. He is the past owner of Animal Health Services in Cave Creek, Arizona and now the US distributor for Iv San Bernard products, teaches the ISB Pet Aesthetician Certification program, and speaks internationally on hair and skin. His passion is to merge groomers and veterinarians to aid in helping and healing pets. He is also a member of AVMA, AAHA, AZVMA, Board member with Burbank Kennel Club, and has served on Novartis Lead Committee, Hill’s International Global Veterinary Board, and a Veterinary Management Group.

Salon Spotlight
Groomswell Canine Salon:
Groomswell Canine Salon:
Grooming for the Long Haul
Two fluffy Pomeranians wearing blue anchor-patterned bandanas sitting together.
Exterior glass storefront of Groomswell Canine Salon showing interior retail products and signage.

by Keith Loria
Photos provided by Groomswell Canine Salon

When Groomswell Canine Salon located in Carlsbad, CA, reopened in May of this year after nearly 11 months of reconstruction, one fact told owner Maria Serpa everything she needed to know about the business her family had built: Nearly every employee returned. For a salon that had placed its team at the center of every major decision, the reunion was more meaningful than any sales figure.

“To me, that spoke volumes about how they feel about this place,” Maria shares. “We have always tried to create a groomer-first salon—a place where they feel valued, where they know they have a special skill that not everyone can do, and where someone always has their back.”

That culture began early when the grooming business was just a temporary setup in the Serpa family garage, an idea that came about after changes at the salon where Maria’s daughters initially worked left the sisters without a grooming home.

“Mara and Payton asked if they could set up a little studio in the garage just to help one or two clients until those families found somewhere else to go,” Maria recalls.

The small favor quickly became a full schedule. Before long, the sisters were booked from 8 a.m. to 8 p.m., seven days a week, and several friends had joined them to help. At one point, five groomers were working from the house as clients drove from across San Diego County.

With Maria’s 25 years in sales and marketing experience and her husband Joseph’s decades in user-experience design, the family saw an opportunity to combine the daughters’ artistry with their business and design expertise.

“I started doing all the research, and we realized this was a very sustainable business,” Maria shares. “We decided as a family to jump completely in. I cashed out my retirement, and we invested in the salon.”

The female- and Latina-owned Groomswell Inc. was founded in May 2020 with two brand pillars: craft excellence and servant leadership. The first encompasses bespoke services, holistic care and continuous education. The second determines how the company treats its people.

“In a normal corporation, you see the CEO at the top making the decisions and the workers at the bottom,” explains Maria. “We wanted to flip that. Our team members are at the top, we are at the bottom, and I am responsible for making them successful.”

In practice, that means giving groomers the tools, training and authority to build lasting careers. Team members have autonomy to establish pricing based on their experience and the work involved. They can decline a risky groom, recommend another setting, or stop a service if a dog is reaching its physical or emotional limit—without fearing that management will pressure them to continue.

Smiling woman posing behind a freshly groomed black and white Portuguese Water Dog on a grooming table.
Three salon team members smiling behind a front desk counter equipped with laptops.
“We wanted to elevate the craft of grooming and position our groomers as highly skilled tradespeople who could have sustainable career paths.”

– Maria Serpa

Professional groomer trimming a fluffy Australian Shepherd standing on an elevated table.
The salon also invests in continuing education, competitions and industry conferences, paying for travel and lodging so team members can learn, test their skills and connect with the wider grooming community.

“We wanted to elevate the craft of grooming and position our groomers as highly skilled tradespeople who could have sustainable career paths,” Maria shares proudly. “We said we would know we were successful when every top groomer in San Diego wanted to work for us because it was the best place to work.”

Protecting that culture shapes hiring, too. Groomswell often develops new talent from the ground up rather than relying primarily on experienced hires whose methods may not align with the salon’s approach. New team members typically begin in reception, then those pursuing grooming move into the bathing academy for at least a year before advancing to the grooming academy.

Small Pomeranian wearing a black Halloween bandana sitting atop a giant orange pumpkin.
Groomswell’s groomer-first philosophy is inseparable from its dog-first approach.
Groomer posing behind a freshly groomed Airedale Terrier standing in profile on a table.
Freshly groomed dark poodle with a decorative bow on its ear standing on a grooming table.
The result is an education that extends beyond clipper and scissor work. Groomers learn nutrition, product selection, sales and client communication—all skills Maria believes help them understand the full business and advocate for their work.

Groomswell’s groomer-first philosophy is inseparable from its dog-first approach. The polished Carlsbad salon opens into a curated boutique. Beyond it, a large picture window overlooks a quiet grooming room with six stations, each outfitted with a mirror, cabinetry and lighting. Separate bathing and drying rooms keep the styling area calmer.

“It feels like walking into an upscale hair salon,” Maria describes. “Kids come in and squeal when they see their dogs through the window. It creates transparency for the whole family because pet parents can see what grooming looks like in real time.”

That transparency begins before the appointment with Groomswell’s detailed screening process to learn about a dog’s age, health, grooming history, behavior and sensitivities. A puppy facing its first haircut, a senior nervous around dryers or a dog presenting another concern may be scheduled for a paid consultation before a full groom.

“It gives us a good idea of the coat, the personality, and what it will actually take to groom that dog,” explains Maria. “Can we do it safely? Is it too much for the pet or the groomer? Do we need two groomers? It helps us set clear expectations up front.”

Those expectations also include time and price. Services are based on hands-on time and complexity, with the cost discussed before work begins. Each stylist works straight through on one dog at a time, and even an experienced groomer generally completes no more than five or six dogs a day.

“We are definitely not a high-volume place,” Maria shares. “We go at the dog’s pace and do whatever its skin, coat, or temperament demands. We are known for beautiful aesthetics, but it is never a one-length-all-over kind of salon.”

Smiling woman posing behind a fluffy, freshly groomed white Samoyed dog standing on a grooming table.
Close-up of a small white and tan Shih Tzu wearing a colorful plaid bowtie sitting on a soft surface.
Two groomers wearing matching camouflage "ARTIST" vests pointing at each other next to award ribbons at a competition.
Two groomers carefully trimming a large golden doodle standing on a table covered in clipped fur.
By July 2025, Groomswell had a team of more than 20 and was recording its strongest month yet. Then Maria received a call from the receptionist with the startling news that a car had crashed into the front of the salon, causing extensive structural damage and forcing the business to close immediately.

Early estimates suggested repairs would take four to six months. Instead, the rebuilding process stretched the shutdown to almost 11 months total. The family had been in the process of acquiring a second location, but suddenly their attention shifted from expansion to rebuilding.

Groomswell tried to remain visible through Instagram, neighborhood Facebook groups, Nextdoor and occasional text updates through its booking platform. Maria admits she wishes the company had told the rebuilding story more consistently, but the messages and construction photos reassured clients that the salon intended to return, along with its employees.

Emergency responders standing near a black sedan that crashed into the outdoor storefront entrance.
Red dog silhouette flanked by two black grooming shear icons on a white background.
Front end of a heavily damaged black car crushed against the broken stone pillar of a building.
“It was devastating, and we didn’t know how things were going to go, Then we reopened the doors, and everyone came back. It has been such a long road, but it is magical to walk in and see them all still there.”

-Maria Serpa
“It was devastating, and we didn’t know how things were going to go,” Maria recalls. “Then we reopened the doors, and everyone came back. It has been such a long road, but it is magical to walk in and see them all still there.”

Expansion remains part of the long-term plan. The family still sees potential for another location, and Maria believes a carefully developed mobile service could help pets that struggle in a salon and clients who cannot easily travel. Still, growth will not come at the expense of the original model that brought the team back.

“The brick-and-mortar salon gives us the space to train and develop team members the way we want,” Maria shares. “We have created something very special.”

After a year that could have dismantled the business, Groomswell’s reopening offered proof that the Serpas had built more than an attractive salon. They had created a community strong enough to wait, return and begin again—together.

Groomers Guide

Do you know what your shears are
Made Of?

by Jennifer Bishop Jenkins

Our grooming shears, the scissors with which we do our finest work, are among a groomer’s most prized possessions. Along with our clippers, often they are also among our most expensive investments.

Most groomers know that the care of their shears matters—how we set them down and pick them up, how we hold them while scissoring, how we clean and disinfect them, how we store them, and how and where we get them sharpened. But how many of us know what they are made of?

Metals & Hardness

Most metals in our shears are a mixture of various metals. There are several factors that go into creating various alloys and various levels of softness or hardness. And quality of the metal affects the higher price tag, as we all know.

One of the descriptive factors that experts will tell us about the metal in our professional shears is its hardness. This is often measured by what is called the “Rockwell scale.” The higher the number, the harder the metal. The hardness of metal used in professional hairdressing shears typically ranges from the upper 50s to low 60s on the Rockwell hardness scale, which provides a balance between edge retention and durability without being overly brittle.

While hardness is important to be aware of in the metal, if it is too hard, the metal can become more brittle and even snap or fracture under impact or stress. The Rockwell scale measures the metal’s resistance of being deformed by pressure applied to it. But if the metal is too soft, then hair can sometimes fold between the blades instead of being cut by the sharp edges.

The Cutting Edges

For cutting hair, the harder metals might take a sharper edge, but they also might be more brittle and prone to dings. You may see terms such as “ISO” which is an international agency that establishes standards across industries so that there is consistency in manufacturing.

Sheared edge quality is crucial in manufacturing, affecting the performance and durability of materials. Various standards, such as ISO 9013, provide guidelines for assessing edge quality, including defects like dross, which can impact the shear’s final integrity.

Dross refers to the waste material or impurities that accumulate during the cutting process, particularly when metal is cut using high-heat methods like plasma or laser cutting. This material can negatively affect the quality of the cut and may need to be removed for optimal results.

Country of Origin

It is also very important for groomers to be aware of the “COO”—the country of origin. Japan and Korea as the COO are widely regarded as higher quality craftsmanship than Chinese, Filipino or Pakistani.

If a shear says “Japan” on them, it is because they were made and put together in Japan. It is advisable for groomers to ask questions about the labeling of Japanese steel on the shear because they may contain a fraction of it, all the while the actual country of origin is China or a different place altogether.

“Metals from different parts of the world, while being the same metal, are uniquely different from one another in density, hardness, and strength,” notes Jonathan David with Kenchii shears.

“That I know of, no one makes American scissors that I have ever seen,” says Dennis Geib with Sensei shears.

Dennis also went on to warn about the leading manufacturing challenge: the less money put into the steel, the higher the profit for the company. He also advises groomers to ask about the percentage of steel in the metal.

Some of us prefer a heavy substantive shear, while others prefer light and quick and super sharp. And there is something out there that will be optimal for each of us. It is a very good thing that there are so many choices for us, given the huge range in sizes of dogs and their behavior, coat and owner preferences, as well as options for every budget.

Pricing for Profit
An illustration of a woman grooming a dog inside a shop storefront surrounded by coins and price tags.
in the grooming salon
by Brittny Knapp
IIt doesn’t take rocket science to see that grooming prices are all over the map. One salon might have such low overhead that they’re still charging $35 for a full groom. (Yes, people really do charge that little.) On the other end of the spectrum, a brick-and-mortar salon specializing in one-on-one services may have a starting price of $130 or more. Geographic location also has a huge influence on pricing. Rates that work in a small rural town may never support a salon in a large metropolitan area, and vice versa.

With so much variation, it can be tempting to simply charge what everyone else around you is charging. While it’s important to understand your local market, pricing your services should start with something much more important: knowing your numbers.

Calculating what to charge isn’t nearly as complicated as many groomers think. Start by adding up your monthly overhead. This includes rent, insurance, utilities, software, licensing, equipment maintenance, supplies and any recurring business expenses. Then, factor in payroll, payroll taxes, employee benefits and the salary you want to earn as the owner. Don’t forget annual expenses like continuing education, retirement contributions, equipment replacement, veterinary bills for accidental injuries, emergency cushion or other miscellaneous costs. Divide those yearly expenses by 12 so they become part of your monthly budget.

A mathematical formula graphic calculating minimum price per groom from total monthly expenses divided by working capacity.
Once everything is totaled, divide your monthly expenses by the number of days you plan to work each month. Then, divide that number by the number of dogs you realistically want to groom each day. The result is your minimum cost of doing business; your break-even point.

Many groomers are surprised when they complete this exercise. The number is often much higher than expected because it’s easy to overlook the hidden costs of running a business. Pricing based on what feels fair or what another salon charges can leave you operating at a loss without even realizing it.

Breaking even simply means your business survives. It doesn’t leave room for replacing worn-out equipment, taking a vacation, investing in continuing education, saving for retirement or preparing for unexpected emergencies. A healthy business should generate profit, not just cover expenses. If you follow the “Profit First” method, you can even build your desired profit directly into your pricing structure from the beginning instead of hoping there’s something left over at the end of the month.

Prices should absolutely be competitive, but consistently undercharging is a disservice to both your business and your clients. It may feel like you’re attracting more customers because your prices are lower than everyone else’s, but in reality, you’re doing the same work as every other groomer for a fraction of the pay.

Even groomers who are just starting out deserve to earn more than minimum wage. While experience, speed and specialization certainly influence pricing, no one should be working full time only to struggle paying their own bills. Your pricing should reflect both your cost of doing business and the value of the services you provide. It should also be comparable to other salons in your area offering a similar experience.

Charging too little rarely causes problems overnight. Instead, it slowly chips away at your bottom line as rent increases, insurance premiums go up, equipment wears out and supply costs continue to rise. If pricing never keeps pace with those increases, profit margins slowly disappear. Eventually, many groomers find themselves facing two difficult options: implement a significant price increase and risk losing clients or close the business altogether.

Ironically, underpricing often hurts clients in the long run as well. Clients who have enjoyed unrealistically low prices for years are suddenly forced to find another groomer when that business closes. They’re often shocked to discover that the average price in their area is often double what they’ve been paying. For many families, that kind of increase isn’t financially possible overnight. Some begin stretching appointments farther apart, while others stop coming altogether. Appropriate pricing isn’t just about making money; it’s about building a business that’s sustainable enough to continue serving clients for years to come.

It’s also important to remember that not every client is shopping for the lowest price. Some value convenience while others appreciate specialized handling, one-on-one appointments, flexible scheduling, exceptional communication or a low-stress environment for their pet. The goal isn’t to appeal to every client but to attract the clients who value what you offer.

Likewise, not every groomer needs to compete on price. Groomers who specialize in show dogs, hand scissoring, one-on-one appointments, mobile grooming, Fear Free handling or other premium services should absolutely charge accordingly. Those clients aren’t simply paying for a haircut; they’re paying for expertise, experience and a specialized level of care.

Knowing what to charge can feel intimidating, but it doesn’t have to be based on guesswork. There is actual math that can help determine exactly what your business needs to not only survive, but to thrive. It may feel uncomfortable quoting higher prices to a potential client, but imagine how much more uncomfortable it would be explaining that your business is closing because it simply couldn’t afford to stay open.

Many groomers keep their prices low because they feel compassion for elderly clients, people on fixed incomes, rescue dogs or owners who genuinely didn’t realize professional grooming would cost as much as it does. There’s absolutely nothing wrong with wanting to help. What isn’t necessary is undercharging every client to make room for the few situations that tug at your heart.

Instead, consider offering solutions that still protect your business. You might offer shorter maintenance haircuts, flexible payment arrangements, discounted pricing for a specific client in need or even barter services if that’s a good fit. Those decisions can be made intentionally instead of becoming your standard pricing model.

There’s a common misconception that making a profit and being compassionate are mutually exclusive. In reality, the opposite is often true. The healthier your business becomes, the more freedom you have to help others. Profitable salons can donate grooming services, sponsor rescue organizations, quietly assist a family going through a difficult time or offer complimentary grooming to pets in need.

The more successful your business is, the greater your ability to give back. Building a profitable salon isn’t selfish; it’s what allows you to continue serving your clients, supporting your community and creating a business that will still be standing years from now.

2026
Barkleigh
Honors
Award Winners
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Industry Brand of the Year
Retro Stylist Wear
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Sharpener of the Year
Evolution Shears
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General Distributor of the Year
Pet Store Direct
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Podcast of the Year
Another Grooming Podcast
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New Product of the Year
Wahl Bravura 2
Photos provided by Animal Photography
www.animalphotography.com
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New Book of the Year
“The Grooming Witch of the Iron Ledge” by Anjie Coates
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Up & Coming Seminar Speaker of the Year
Agnieszka “Aga” Pluta
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Content Creators of the Year
Nathan & Kathlena Austin
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Standout Video of the Year
“Hair Is Hair, Right?” by Allison Brooks Treil, Andrew Juhasz & Nick Szczecinski
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Up & Coming Groomer of the Year
Kim Levesque
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The Brian Stopa Congeniality Award
Marcia Strong
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Seminar Speaker of the Year & Judge of the Year
Teri DiMarino
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Creative Groomer of the Year
Alyssa Kasiba
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Contribution to the Industry
Groom Curriculum
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Groomer of the Year
Nadia Bongelli
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Journalist of the Year
Misty Gieczys
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Foreign Speaker of the Year
Lisa Hart
Photos provided by Animal Photography
www.animalphotography.com
Choosing a Backup Clipper Without Buying a Second Toolkit
A stylized vector illustration of three electric grooming clippers lined up in pastel pink, peach, and dark green tones.
by Martin Forshaw
A backup clipper is one of those purchases that feels unnecessary right up until your main machine dies halfway through a fully booked day. Then, all of a sudden, it’s the most important tool you own.

Buying a second clipper is the easy part—making sure it actually fits the rest of your setup is where people trip up. A machine can be excellent in its own right and still make a poor backup if it needs a different blade family, different combs, its own charging system or spare parts you don’t normally keep on the shelf.

A good backup shouldn’t add complication. It should allow you to put down your main clipper, pick up the spare and carry on with as little disruption to your workflow as possible. That means choosing your backup around the kit you already own, not around whatever clipper happens to be on sale.

Start with the Blade System
Before you even think about speed, color or price, check the blade system. If you get this right, the compatibility will save you money, time and headaches.

Many professional clippers take A5-style detachable blades, and if your main clipper and backup share the same compatible blade family, you can move straight across using what’s already in your case.

Other machines run adjustable 5-in-1 blades or a system of their own. Those can be great tools, but switching blade systems for your backup often means buying duplicate cutting lengths and combs which are just sitting there doing nothing most of the time.

Two blades that look alike aren’t necessarily interchangeable, so check the manufacturer’s compatibility information for the exact clipper and blade. The middle of a busy day is the wrong time to find out a favorite blade won’t latch, or that your usual blade family doesn’t fit at all.

Before buying a backup clipper, check these six things:
1
Blade system: Does it accept the blades you actually use?
2
Attachment combs: Will your important sizes fit the chosen blade setup?
3
Power: Are you backing up the machine, the battery system or both?
4
Batteries and chargers: Are they officially compatible, or will the backup need its own?
5
Parts and servicing: Can common parts and repairs be handled easily?
6
Real-world swap: Could you finish today’s appointments with it if your main clipper stopped working?
Do the Same with Attachment Combs
Combs are easy to overlook since they tend to sit in the drawer for years without much thought. But they’re part of the system too, and worth checking with the same care as the blades.

If your main clipper failed right now, would the same combs fit the backup? Some combs are built around a particular blade type or cutting head, and two products described in near-identical terms can still fit differently.

If you lean on attachment combs day to day, test the actual combination rather than assuming it will work. You don’t need every accessory in the salon to cross over between clippers—you just need the ones you actually use to finish a normal day.

What You’re Actually Backing Up
Not every clipper failure looks the same. Sometimes it’s the machine itself; other times it’s a battery that won’t hold charge anymore, a damaged charging lead, a worn drive component or a charger that’s given up. That’s why an identical cordless clipper isn’t automatically the right answer.

There’s a real advantage to two machines sharing manufacturer-approved batteries, chargers, blades and accessories—one set of consumables covers both, and swapping between them is effortless. But there’s also a case for a different power source altogether.

A corded clipper makes a genuinely useful backup to a cordless main machine because it takes the battery and charger out of the equation entirely. Mobile groomers need to check that any corded backup suits the power available in the vehicle.

Batteries and Chargers Aren’t Always Interchangeable
A cordless range can look like one big family, but you shouldn’t mix batteries and chargers on looks alone. Different models, even from the same manufacturer, often use different packs, voltages, connectors or charging arrangements.

If shared batteries matter to your plan, confirm the manufacturer actually lists them as compatible, and check the same for charging stands and power supplies. It’s also worth putting the spare on a simple routine: charge or test it at sensible intervals per the manufacturer’s guidance, run it briefly, and check that the battery, lead and switch are all behaving normally.

Parts and Service Matter
Professional clippers are working tools, so parts and servicing matter. Before you commit to a backup, look at the unglamorous stuff: blade drives, hinges or latches, cords, batteries and other model-specific parts. Can you actually get ahold of them? Is there a sensible repair route? Are replacement blades stocked where you normally buy your kit?
Ergonomics Still Count
It’s tempting to assume comfort matters less on a machine you’ll only use occasionally. But if your main clipper quits early in the day, the backup could be in your hand for some time. Weight, grip, vibration, switch position and balance all affect how a machine feels over hours of repeated use.

Handle it before you buy if you can, or at least choose a supplier who can talk you through the product properly. A backup needs to be different enough to solve the failure without being so unfamiliar that it slows you down or throws off your handling.

A backup clipper doesn’t need to be the newest, fastest or most expensive machine you own. It just needs to be ready, compatible with enough of your working kit and simple to bring into service the moment something goes wrong.

So don’t just ask which second clipper to buy—ask which clipper can step into your current job with the fewest new problems. Get that right, and your backup finally becomes what it was always meant to be: insurance for your working day.

Martin Forshaw is the owner of Diamond Edge Ltd, a UK supplier of professional grooming equipment whose roots date back to 1919. Diamond Edge supplies clippers, blades, scissors, combs, and grooming accessories to professional groomers and pet owners. Find out more at www.diamondedgeltd.com.
Salon Success Strategies
Building Routines to Protect Your Most Expensive Tool: Your Time
Vector illustration of a person fitting puzzle pieces representing time, scheduling, and grooming tools together
Your Time
by Amanda McGrath
As groomers, we love our tools. We research dryers, compare clippers, have favorite shears, and probably own at least a few combs or brushes that we would be genuinely upset if someone walked off with. We know good tools help us work more efficiently, produce better grooms and sometimes even make a difficult day a little less difficult. But there is one tool in your grooming business that is more valuable than anything sitting on your grooming table, and that is your time.

You can replace a dryer and you can sharpen a pair of shears, but you cannot order more hours in the day. And yet, time is probably one of the things we waste most often without even realizing we are doing it.

It is rarely one big thing that throws off the entire day. More often, it’s five minutes looking for the blade you know you just had. It is stopping what you are doing because you are completely out of something you thought you had another bottle of. It is discovering the dryer filter really should have been cleaned before you had a Newfoundland standing in the tub. None of these things seem like a huge deal individually, but added together, day after day, they can have a surprisingly big impact on your business. That is where routines come in.

What is Your Time Worth?
When groomers talk about saving time, we tend to immediately think about grooming faster. But being more efficient does not have to mean grooming faster or adding another dog to your schedule. Sometimes efficiency simply means eliminating the things that unnecessarily slow you down.

Think about losing just 15 minutes during an average workday. Fifteen minutes does not sound like much, but over five days, that is more than an hour, and over a month, it adds up to several hours. Stretch that over an entire year and suddenly all of those little interruptions do not seem quite so little. And that time does not necessarily need to be filled with another groom.

Maybe getting that time back means you can actually sit down and eat lunch. Maybe you can finish your notes before the end of the day instead of doing them later. Maybe you have enough cushion in the schedule that one late client does not wreck your afternoon. Maybe you simply get to go home 15 minutes earlier. Saving time does not always mean doing more—sometimes it means making your day easier.

Saving time does not always mean doing more—sometimes it means making your day easier.
Reducing Your Mental To-Do List
Developing and following routines eliminates decisions. There are already enough things going through our heads during a grooming day. Without routines, we rely on ourselves to remember everything. That works until the phone is ringing, the doodle on your table has decided today is the day he absolutely will not cooperate and the next client arrives 10 minutes early. A routine removes some of those things from your brain.

Instead of thinking, “I need to check inventory sometime,” inventory gets checked on a specific day. Instead of trying to remember when equipment needs attention, maintenance is scheduled. Instead of mentally running through everything before you leave, you have a simple closing routine. You no longer have to remember when to do it because you have already decided.

That may sound like a small distinction, but when you own or manage a business and already have a hundred things competing for your attention, getting even a few of them out of your head can make a big difference.

Find Your Own Time-Wasters

Before you start creating checklists for every part of your business, spend a week simply paying attention and determine:

  • Where you lose time
  • What makes you stop in the middle of a groom
  • What you are always looking for
  • What you constantly forget
  • What keeps turning into an emergency even though you knew it was eventually going to happen

If you are constantly running out of shampoo, you probably do not have a shampoo problem, you have an inventory routine problem. If every morning starts with you scrambling to get ready, your solution might be an end-of-day routine. If you answer every text, phone call and social media message the second it arrives, you may need a communication routine. Start with the problem, then build the routine around fixing it.

Everything Should Have Its Place

Sometimes the solution is even simpler: give everything a home. Your salon doesn’t need to look like the perfectly organized one on social media; this is a working grooming salon, there is going to be hair and things are going to get wet. By the end of the day, it may not look exactly the way it did that morning, but the things you use regularly should have a logical place.

Your most-used tools should be easy to reach, supplies should go back to the same location, backup equipment should have a designated spot and inventory should be stored in a way that makes it relatively easy to see when something is running low. If you have ever spent several minutes searching for something that was just two feet away from you, you know how ridiculous this particular waste of time can feel. Those minutes count, too.

When Things Go Wrong
Of course, you can maintain everything perfectly and something will still eventually break. That is life with equipment. The question is whether a broken piece of equipment is a minor inconvenience or whether it completely destroys your day.

If your primary clipper stops working at 10 a.m., do you have another one? If your dryer quits, what is your plan? If your favorite blade breaks, do you have a replacement? And one of the most important questions: Does your backup equipment actually work? Checking backup equipment should be part of your routine, too. Make sure it is clean, charged, accessible and functional.

It is also worth having a routine for the financial side of equipment. Setting aside money regularly for repairs and replacements can turn the day your dryer finally gives up from a financial crisis into an annoying but manageable business expense. You cannot prepare for every possible problem, but you can prepare for the predictable ones.

Put It on the Calendar
One of the easiest ways to make routines actually happen is to stop keeping them in your head. If something matters to your business, put it somewhere you will see it. Maybe you check inventory every week, do a deeper equipment check once a month, look at sharpening needs every few months, evaluate larger equipment twice a year and so on.

Your schedule may look completely different, and it should. The important thing is that you have made the decision ahead of time. Because if something is important to your business but only gets done when you happen to remember it, you do not really have a system.

Don’t Overcomplicate It
There is a danger here—especially for those of us who enjoy planning and organization. You can absolutely create too many systems for running your business that managing the systems becomes its own job. That is not the goal.

Start with what is causing you the most frustration. Maybe it is equipment maintenance, inventory, opening and closing, client communication or workspace organization. Pick one problem and create one simple routine that you do consistently. The best routine is not the most impressive one, it is the one you will actually keep doing.

We spend a lot of money protecting and maintaining the tools of our trade, but we should put the same amount of thought into protecting our time. Good routines are not about squeezing another dog into an already full schedule. They are about making the business easier to run.

Take a look at your workday and pay attention to the things you repeatedly waste time doing, remembering, searching for, fixing or reacting to, and then ask yourself: What simple routine could I put in place so I don’t have to keep dealing with this?

We will always need good dryers, dependable clippers, sharp shears and all of the other tools that allow us to do our jobs well, but none of those are the most valuable tool in your business. Your time is. Protect it accordingly.

Love at First Swivel: Understanding the Benefits of Swivel Shear
A heart-framed graphic of a happy golden doodle sitting on a grooming table.

by Chris Anthony
Photos provided by Chris Anthony

When we’re talking about grooming tools, there seems to be very little middle ground regarding swivel shears. Groomers seem to either love or hate them. But why? Why all the love and why the hate? The following aims to give you the knowledge to decide for yourself and to know that both comfort and full control of your shears are possible with swivel shears.

One of the main reasons some groomers say they dislike swivel shears is a lack of control. That’s completely understandable because feeling like you are not in control of your sharpest tool can be terrifying. But the problem lies not in our hands, our skills or even the “weird” movement of the shears themselves; it’s in our training.

No groomer has, completely untrained, picked up a pair of shears and completed a fully hand-scissored continental that is show-ring ready. We had to be taught how to properly use our tools, yet we can be so hard on ourselves as professionals that we are often expected to pick up a new tool that works differently from how we have been trained and run with it. We had to be taught how to hold our shears, and conventional shear techniques often do not apply to swivels.

One of the first things we’re taught about how to properly hold (non-swivel) shears is not to put our fingers in all the way. This helps us control the angle we’re cutting into the hair and move the shear into the positions we need. Unfortunately, it also puts pressure on our carpal tunnel area and adds stress on our hands and wrists.

We contort ourselves, trying to get into various positions that get the results we need and are comfortable and safe for the pets in our care. But try to grasp something that moves with just barely the tips of our fingers, and you have the wildly moving chaos that many groomers only experience with swivel shears.

A dog groomer holding swivel shears while trimming fluffy golden dog fur.
A close-up view of groomer hands holding swivel shears flat over golden dog fur.
A pet groomer using swivel shears to trim fur near a dog's hind leg.
Swivel shears help keep our wrists straight, and properly fitted ones even keep our thumbs and hands in a more neutral position.
The key to controlling them is to go ahead and commit; get your fingers in further than you might be used to. What this will do when using swivel shears is almost immediately stabilize them and give you full control. Even the ring finger is held back between the first and second knuckles. Because the swivel action of the thumb is doing the moving and setting the angulation for you, your fingers being further in the finger holes gives you more stability.

You may actually find you have more control of your shears with swivels than with standard shears because you can position the shear wherever you need to. Imagine grooming the inside of a leg without having to turn yourself sideways and halfway upside down. They can also allow you to relax your hand more and move more naturally, not gripping tightly.

Speaking of moving naturally, let’s briefly address carpal tunnel syndrome. When we put our hands and wrists in awkward positions, it compresses the carpal tunnel area. Think of how many times a day we use our thumb to drive the shear, potentially compressing the carpal tunnel area.

Not every groomer gets carpal tunnel issues, but most of us will have some level of hand or back pain at the end of the day. Swivel shears help keep our wrists straight, and properly fitted ones even keep our thumbs and hands in a more neutral position. Every little thing we can do to use better ergonomics helps our bodies and careers last longer.

Once we know how to properly hold our swivels, controlling them becomes a breeze. It is a learning curve, but so was the first time we picked up shears or clippers. Muscle memory may tell us it feels strange, but once you tune that out and listen to your body, everything falls into place.

Our body and instincts are very often “smarter” than our brains. Our brains can get hung up on how things are “supposed” to be done and don’t always account for new ways of doing things. So, try something new and pick up that pair of swivels in the back of your drawer or at the next trade show—you may just fall in love.

Better Cat Grooming
Shaving cats
Safely
by Lynn Paolillo
Shaving is one of those cat grooming skills that can look deceptively simple, especially if you’re already shaving dogs. Turn on the clippers, remove the hair and try not to cut the cat. In reality, safely shaving a cat has far more to do with what happens before the blade ever touches the coat.

Cats have thin, loose skin; plenty of folds and wrinkles; and an impressive ability to move exactly when you don’t want them to. Add matting, an elderly cat, a wiggly kitten or a cat with very strong opinions about grooming, and even a seemingly simple sanitary trim can become complicated.

Shave Vs. Save
Before deciding how to remove hair, a simple priority system should be used:

  1. Safety and stress reduction (top priority)
  2. Relieving pain or discomfort
  3. Preventing future problems
  4. Final styling and any owner requests (if the cat is still doing well)

This priority ranking means focusing on what the current (often painful) issues are for the cat, while any “vanity” requests from the owner, like rounding the ruff or paws, are only done if the cat has tolerated the rest of the groom first. But the top concern should be removing and preventing matting for most cats.

When a cat is matted, our first responsibility isn’t preserving as much coat as possible but determining the safest and least stressful way to make that cat comfortable again. A tiny mat may be easily combed out, a slightly larger area might release during bathing and blow-drying if the cat tolerates it well, but repeatedly tugging at a sensitive armpit because we don’t want to shave it isn’t doing the cat any favors.

Location of the mats matters just as much as size. Shaving matting from the armpits, sanitary area, belly or lower chest may be better because these are sensitive, difficult areas to comb safely. Sometimes you can strategically widen a belly shave or another existing clipped area and remove the problem without committing the cat to a full haircut.

What the cat tolerates heavily influences that decision. Saving coat isn’t a victory if doing so requires significantly more handling, discomfort or stress.

Clean, intentional shaved areas instead of little holes scattered throughout the coat are preferable whenever possible. Spot shaving may solve today’s problem but can leave uneven areas that are more likely to tangle with surrounding longer coat as they grow back. Sometimes shaving a little more now makes maintaining the coat easier later.

Assess Before You Commit
One of the easiest shaving problems to prevent is starting a haircut you can’t safely finish. For a cat’s first groom, you can’t rely heavily on what the owner tells you about the cat’s temperament. “He’s really good for grooming” can mean just about anything and often doesn’t reflect how a cat will respond in a new setting with a non-family member working with them. Before the owner leaves, assess the cat’s coat condition and also see how they respond to basic handling.

Even then, temperament isn’t a permanent label. A cat that tolerates nail trimming may hate having its belly combed. A cat that is wonderful for bathing may have a very short fuse for clipper work. Health, age, matting, previous experiences and simply how long the groom has taken can all change what that cat is willing to tolerate.

Starting small before committing to larger shaved areas is a good idea, particularly with a cat you haven’t groomed before. A sanitary trim or small amount of clipper work can tell you quite a bit about how the cat responds to the sound, vibration, positioning and sensation. Nobody wants to discover halfway down the back that the cat has decided the lion cut is over. A reverse mohawk is difficult to explain at pickup.

Assessment should continue throughout the entire groom. Every step gives us new information, and the grooming plan should be allowed to change based on that information.

Position First, Shave Second
One of the most important habits for shaving cats is simple: position the cat first, then grab your tool. Don’t turn on the clippers and chase the skin around with them. Move the cat into a position where you can clearly see and control the area you’re working on. Flatten the skin, establish your hand position, and then pick up your clipper and make intentional swipes.

On easier areas like the back and sides, this means keeping the cat comfortable while holding the skin taut opposite the direction the clippers are traveling. Follow the natural curves of the body and keep the angled teeth portion of the blade flat against the skin rather than digging into it.

The harder areas require even more attention to positioning. Armpits, bellies, groins, and sanitary areas contain folds and loose skin that can disappear underneath coat, especially when matted. Move the cat so you can actually see what you’re doing rather than blindly pushing a blade into an area you can’t clearly assess.

Sometimes the cat’s natural skin flexibility can work in your favor. Rolling the skin can move a difficult fold onto a flatter surface. An armpit or tuck-up area that feels awkward in one position may become much safer when the skin is gently shifted to a shoulder or hip nearby.

The legs don’t always need to be stretched as far as possible, either. Relaxing a leg can sometimes flatten the skin better than pulling it outward. The goal isn’t to put the cat into a textbook position but to create a safe working surface while keeping the cat comfortable.

Use Your Whole Body
Safe handling isn’t limited to what you’re doing with your hands. You can also use wrists, forearms, elbows, chest, lap, and sometimes legs to position and support cats during grooming. This allows you to use your body efficiently so you aren’t trying to juggle a wiggly cat, stretch the skin and maneuver clippers with just two hands.

Towels can provide comfort as well as protection, and appropriate protective-handling tools can be useful for nervous or defensive cats. The goal is always to create enough control to safely complete the necessary grooming without escalating the cat unnecessarily.

Faster Doesn’t Mean Faster Swipes
Efficiency matters when grooming cats because they are notoriously impatient. The longer a difficult groom continues, the more opportunities we have for a cat to become frustrated, stressed or upset. But working efficiently does not mean moving the clippers faster.

During initial mat removal, you can use lighter pressure to remove the bulk of the coat so you can better see what is underneath. Once you can see the wrinkles, nipples and skin folds, you can finish the haircut more precisely with taut skin and controlled clipper passes.

Trying to create a perfectly finished haircut while working through dirty, heavily matted coat can waste time and increase risk. Sometimes the safest strategy is to remove what needs to come off, get the cat clean and refine the haircut afterward.

Your equipment matters here, too. Clippers and blades should be appropriate for the coat and the job you’re asking them to perform. Detail work requires maneuverability, while thick, dirty or heavily matted coats may require more power. Blades should be clean, sharp, oiled and properly maintained, and backup equipment should be readily available. A struggling tool encourages us to compensate with more pressure and more passes. Neither makes shaving safer.

Don’t Avoid the Hard Stuff
It is very easy to become comfortable shaving a cat’s back and sides while continuing to dread armpits, bellies and sanitary areas. Unfortunately, avoiding those areas doesn’t make them easier. Those are exactly the places where confident handling and positioning skills matter most. But waiting until the cat is upset further along in the groom only makes difficult areas that much more challenging.

It is better to start with the sanitary area, armpits and the rest of the underside as the first areas to shave a cat for the first time. That way if they start to lose patience, you have the “easy” areas left where the cat can sit or lay on the table more easily.

Practice Handling Before Clipping
Practice doesn’t have to begin with a difficult cat and a pair of clippers. Groomers new to working with cats can build handling skills while trimming nails, applying nail caps, doing comb-outs, working with cooperative cats or even practicing body positions with stuffed animals.

Learning how to move a cat comfortably, support the body, relax a leg and flatten an area of skin can happen before shaving enters the equation. If you are able to confidently handle the cat, then the tool in your hand doesn’t matter—whether it be a comb, clippers, dryer nozzle, hose, etc.

When you’re ready to build clipper skills, start with tolerant cats and small areas. Practice under the supervision of an experienced cat groomer when possible and gradually introduce more challenging situations as your handling improves. Attempting a difficult cat (e.g., elderly, matted, aggressive) alone without any cat-specific grooming training is a recipe for disaster.

Handling mastery comes before shaving mastery. If you can’t safely position the cat without clippers in your hand, adding a sharp moving blade isn’t going to make the situation easier.

Knowing When Not to Shave
Perhaps the most important shaving skill is knowing when to stop. Some cats are simply too high risk for the haircut originally planned. Temperament is only part of that assessment. Age, health, skin condition, body condition, severity and location of matting, and the cat’s response as the groom progresses can all influence what is safe to accomplish that day.

This is why setting expectations with owners before the groom is so important. It is always best to under-promise and over-deliver than guarantee a perfectly finished lion cut before you’ve had the opportunity to work with the cat.

Sometimes the safest groom isn’t the prettiest groom. Sometimes we remove the painful matting, accomplish the essentials and leave the cosmetic finishing for another day. Sometimes we modify the plan entirely. And sometimes the correct decision is to stop and refer the cat for assistance at a veterinary clinic or a different grooming environment.

Shaving cats safely requires technical ability, but the clippers are only one piece of the equation. Good shaving begins with assessment, handling, positioning, skin control, appropriate equipment and the willingness to adjust your plan based on the cat in front of you.

Elevate Your Grooming
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A groomed Norwich Terrier standing in profile on a teal grooming table with a groomer holding its lead
Basic Norwich Terrier Handstrip
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A Norwich Terrier standing in profile on a teal grooming table while being hand-posed by a groomer.
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by Blake Hernandez
Groomed by Amy Lupcho

Handstripping is as mysterious to new groomers as it is challenging and physically taxing. The technique is the direct attack and removal of hard top coat, while its “sister technique”—carding—is the direct attack and removal of soft undercoat. Both techniques are used on dogs with wiry and, sometimes, silky coats that shed.

The Norwich Terrier being groomed here has had odd layering and timing for his grow out, so it was decided to not pull for pattern but to just pull a single layer off everywhere. This will allow the groomer to start sculpting and manipulating his shape and furnishings more easily at upcoming appointments.

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A groomer using a grooming tool to card or strip the coat along the back of a Norwich Terrier on a grooming table.
Fig. 1) The tool being used here is a pumice stone which is nice for beginners, as you can really mold it to fit your hand and it does not have a determined blade that will cut hairs.
A groomer stripping the coat around the neck and shoulder of a Norwich Terrier on a grooming table.
Fig. 2) No matter the tool being used or area that you are working on, it is important to keep the skin tight because it makes the hair-pulling easier on you and less irritating for the dog.
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A groomer holding the front paw and hand-stripping fur from the front leg of a Norwich Terrier on a grooming table.
Fig. 3) Even with handstrips it is imperative that you mind the dog’s natural bend of joins to keep them as comfortable as possible as you move parts like lower legs and feet.
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A groomer hand-strips the wire coat on the rump and hind leg of a Norwich terrier using a grooming tool on a table.
Fig. 4) As you work down and back on the dog, the holding hand should be braced underneath to still provide some tension in the skin and make for clean and consistent pull work.
A groomer gently supports the chin of a tan Norwich terrier while grooming its chest on a grooming table.
Fig. 5) The fronts of shoulders can be hard to reach, but if they are not pulled tight to show the muscle, the dog will appear weak and less angulated.
A groomer uses a stripping stone to card the coat along the back and rump of a Norwich terrier on a grooming table.
Fig. 6) To help blend all the work together, you will take a carding knife at a very low angle, almost parallel with the skin, and drag to pull out the soft undercoat.
Handstripping is often thought of as a wire-coat technique, but it can also be done on sporting coats and countless mixed breeds. Handstripping, as well as carding, prevents hair follicles from getting impacted with coat that needs to be released before it can produce a new healthy hair. Improve your skill and improve dogs’ skin by giving these techniques a try on your next scruffy pup.
Barkleigh Show Schedule with colorful illustration of the United States of America map
Pet Boarding & Daycare Expo
11/2/2027 – 11/5/2027
Hershey, Pennsylvania
www.petboardingexpo.com
Pet Pro Cruise Enchantment Of The Seas
1/3/2027 – 1/10/2027
Tampa, Florida
www.barkleigh.com/shows
Groom Expo West
2/25/2027 – 2/28/2027
Pasadena, California
www.groomexpowest.com
Intergroom
4/8/2027 – 4/11/2027
Secaucus, New Jersey
www.intergroom.com
Northwest Grooming Show
4/22/2027 – 4/25/2027
Tacoma, Washington
www.nwgroom.com
Heart of America Grooming Show
5/20/2027 – 5/23/2027
Overland Park, Kansas
www.heartgrooming.com
Pet Boarding & Daycare Expo West
6/21/2027 – 6/24/2027
San Antonio, Texas
www.petboardingexpowest.com
PetQuest
7/8/2027 – 7/11/2027
Wilmington, Ohio
www.pqgroom.com
All American Grooming Show
8/12/2027 – 8/15/2027
Schaumburg, Illinois
www.aagroom.com
Groom Expo
9/9/2027 – 9/12/2027
Hershey, Pennsylvania
www.groomexpo.com
Fun in the Sun
Coming 2027
Orlando, Florida
www.FitsGroom.com
World Groom Online
See Online Schedule for More Details
www.worldgroom.dog
For More Information
New Products
Black pet grooming hair dryer handle shown with two interchangeable slicker brush head attachments.
SLICK-AIR DRYING BRUSH
The Slick-Air Drying Brush was designed with the professional groomer and show handler in mind. The patent-pending unit allows the air vents to blow from four separate vents, intertwined within the slicker tines. The air is designed to flow out at an optional two different speeds at an even flow rate. Slick-Air uses stainless-steel slicker tines which come in two different size brush heads with the initial kit. The brush heads are available for replacement. The kit also includes the multi-heated, multi-speed blow-dryer and two detachable dryer heads with different bristle tines for use on different hair types. www.slick-air.com
Tin of Flora & Fur Canine Salve displayed in front of a rose and lavender arrangement.
FLORA & FUR ATELIER CANINE DERMAL CARE
Flora & Fur Atelier brings a more considered approach to canine grooming with botanical dermal care designed around the differences beneath the mantle. Guided by canine skin science, breed characteristics, and coat architecture, the collection moves beyond the one-size-fits-all approach to grooming care. Thoughtfully crafted formulas—including Botanical Bath Tea, Dry Shampoo, and Canine Salve—each use carefully selected ingredients and a canine-specific formulation philosophy. Rooted in the belief that a beautiful mantle begins with well-cared-for skin, Flora & Fur Atelier pairs purposeful formulation with an elevated, botanical approach to the everyday canine grooming ritual. www.floraandfuratelier.com

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Thanks for reading our November 2026 issue!